Wikimedia Foundation/Communications/Resource center/Storytelling and messaging

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Communications Resource Center

Sharing knowledge on Wikimedia communications — Please add!

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Storytelling and messaging

Press

Design and branding

Social media

Capacity building

Center development

Discussion

Learn more about telling the rich stories behind Wikimedia, and tips on how to talk about Wikimedia with people who are not familiar with the Wikimedia movement.

Wikimedia terminology

• Naming guidelines for Wikimedia movement affiliates

Storytelling

• Communicating the Wikimedia story effectively with different audiences

Movement messaging

• Effectively communicating abstract topics to the public
• Developing mass messaging for an international audience as a community

Wikimedia entity messaging

• Wikimedia Foundation messaging strategy
• Wikimedia Foundation communications audit (2014-16)

Resources in development

• Basic Wikimedia messaging terminology
• Building awareness about Wikimedia's mission and movement
• Promoting events and campaigns
• Increasing a sense of trust around Wikimedia projects
• Developing an "elevator pitch" for affiliates and programs