Fundraising 2009/Performance

Based on http://wikimediafoundation.org/wiki/Special:ContributionTrackingStatistics

November 27

2009_Notice30_bold Support2 pp 396 363 9770.08 26.91 150.71 91.67 2009_Notice30_g Support2 pp 743 194 4869.84 25.1 288.66 26.11 2009_Notice39 Support2 pp 106 101 3025.98 29.96 100.00 95.28 2009_Notice38 FiveFacts pp 97 66 2179.68 33.03 177.31 68.04 2009_Notice36 Support2 pp 187 31 648.95 20.93 115.46 16.58 2009_Notice30_g Support pp 95 19 322.35 16.97 90.00 20.00

November 26

2009_Notice30_bold Support2 pp 444 449 14044.33 31.28 301.42 101.13 2009_Notice30_g Support2 pp 1002 187 4068.74 21.76 179.22 18.66 2009_Notice39 Support2 pp 125 133 4541.86 34.15 250.00 106.40 2009_Notice38 FiveFacts pp 94 76 2893.32 38.07 100.00 80.85 2009_Notice36 Support2 pp 221 43 920.84 21.41 100.00 19.46 2009_Notice30_g Support pp 164 36 746.69 20.74 150.83 21.95 2009_Notice30_bold Support pp 10 13 203.81 15.68 37.71 130.00 2009_Notice39 Support pp 3 8 319.51 39.94 112.82 266.67 2009_Notice36 Support pp 25 5 226.12 45.22 150.71 20.00

November 25

2009_Notice30_g Support2 pp 1201 234 4584.38 19.59 150.83 19.48 2009_Notice30_bold Support2 pp 252 219 6321.71 28.87 250.00 86.90 2009_Notice30 Support2 pp 265 214 6137.38 28.68 1000.00 80.75 2009_Notice38 FiveFacts pp 100 82 2840.34 34.64 250.00 82.00 2009_Notice36 Support2 pp 339 77 2233.41 29.01 100.00 22.71 2009_Notice37 Support2 pp 69 49 1521.88 31.06 249.03 71.01 2009_Notice30_g Support pp 187 25 667.10 26.68 150.83 13.37 2009_Notice30 Support pp 8 10 287.87 28.79 66.19 125.00 2009_Notice30_bold Support pp 14 7 263.37 37.62 150.83 50.00 2009_Notice36 Support pp 37 5 105.06 21.01 37.71 13.51

November 24

2009_Notice30 Support2 pp 611 526 15922.54 30.27 1000.00 86.09 2009_Notice30_g Support pp 822 131 2353.88 17.97 149.69 15.94 2009_Notice38 FiveFacts pp 138 97 3295.32 33.97 250.00 70.29 2009_Notice30_g Support2 pp 555 95 1896.10 19.96 149.69 17.12 2009_Notice36 Support2 pp 175 60 1359.53 22.66 100.00 34.29 2009_Notice36 Support pp 214 49 962.52 19.64 103.22 22.90 2009_Notice37 Support2 pp 54 35 1519.84 43.42 500.00 64.81 2009_Notice37 Support pp 35 27 817.10 30.26 149.68 77.14 2009_Notice30 Support pp 23 20 625.40 31.27 149.68 86.96

November 23

2009_Notice30 Support2 pp 561 506 12913.39 25.52 250.00 90.20 Notice30_EML ChangeWorld pp 216 159 4903.05 30.84 250.00 73.61 2009_Notice34 Support2 pp 224 140 3894.34 27.82 200.00 62.50 2009_Notice30_g Support pp 848 132 3336.14 25.27 149.68 15.57 2009_Notice30_g Support2 pp 685 131 2780.08 21.22 112.52 19.12 2009_Notice30 Support pp 19 9 160.55 17.84 37.42 47.37 2009_Notice15 Support pp 64 6 124.38 20.73 50.00 9.38 2009_Notice14 Support pp 77 5 172.20 34.44 100.00 6.49 Notice30_EML Support pp 3 4 39.21 9.8 14.82 133.33 2009_Notice14 Support2 pp 58 4 108.00 27 51.85 6.90 2009_Notice15 Support2 pp 68 4 158.98 39.74 100.00 5.88 2009_Notice34 Support pp 10 3 74.87 24.96 37.42 30.00

November 22

2009_Notice30 Support2 pp 415 483 15212.93 31.5 250.00 116.39 2009_Notice30_g Support2 pp 541 162 3516.87 21.71 200.00 29.94 2009_Notice30_g Support pp 624 158 3909.65 24.74 148.15 25.32 2009_Notice34 Support2 pp 136 150 3950.27 26.34 250.00 110.29 Notice30_EML ChangeWorld pp 149 143 3657.45 25.58 100.00 95.97 2009_Notice15 Support pp 74 10 170.29 17.03 33.70 13.51 2009_Notice30 Support pp 10 9 476.72 52.97 148.15 90.00 2009_Notice14 Support2 pp 64 8 172.41 21.55 37.04 12.50 2009_Notice14 Support pp 58 7 57.33 8.19 14.82 12.07 2009_Notice15 Support2 pp 56 3 75.00 25 35.00 5.36

November 21

2009_Notice30 Support2 pp 426 523 16404.40 31.37 250.00 122.77 Notice30_EML ChangeWorld pp 130 164 4519.76 27.56 200.00 126.15 2009_Notice30_g Support pp 517 136 3401.64 25.01 148.15 26.31 2009_Notice30_g Support2 pp 503 135 2902.62 21.5 148.15 26.84 2009_Notice34 Support2 pp 129 125 3939.03 31.51 250.00 96.90 2009_Notice30 Support pp 6 13 314.12 24.16 74.08 216.67 2009_Notice15 Support pp 48 10 189.98 19 37.04 20.83 2009_Notice15 Support2 pp 55 8 215.90 26.99 112.35 14.55 2009_Notice14 Support2 pp 40 7 122.37 17.48 52.48 17.50 2009_Notice34 Support pp 3 7 203.73 29.1 100.00 233.33 2009_Notice14 Support pp 34 5 85.85 17.17 35.68 14.71 Notice30_EML Support pp 9 2 8.89 4.45 7.41 22.22

November 20

2009_Notice30 Support2 pp 390 412 11742.42 28.5 500.00 105.64 Notice30_EML ChangeWorld pp 178 159 4624.11 29.08 1000.00 89.33 2009_Notice30_g Support pp 517 109 2350.79 21.57 148.63 21.08 2009_Notice30_g Support2 pp 463 102 1827.67 17.92 148.15 22.03 2009_Notice34 Support pp 99 88 2099.29 23.86 100.00 88.89 2009_Notice34 Support2 pp 104 85 2130.24 25.06 100.00 81.73 2009_Notice30 Support pp 9 19 633.89 33.36 102.30 211.11 2009_Notice35 ChangeWorld pp 26 16 697.43 43.59 250.00 61.54 2009_Notice15 Support2 pp 122 16 231.71 14.48 52.02 13.11 2009_Notice15 Support pp 100 15 179.14 11.94 51.85 15.00 2009_Notice14 Support pp 88 11 225.94 20.54 51.85 12.50 2009_Notice14 Support2 pp 81 10 159.86 15.99 100.00 12.35

November 19

English

	Weight	Scaled Clicks	Clicks per Million Views	Scaled Donations	Donations Completed	Scaled Money	Avg. Donation	Max Money
2009_Notice30	60	1318.3 ±46.9	3.42 ±0.23	1166.7 ±44.1	88.5% ±1.57	$31896.57	$27.34 ±1.03	250
2009_Notice34	10	1160 ±107.7	3.01 ±0.54	1030 ±101.5	88.79% ±4.05	$29215.6	$28.36 ±2.79	100
2009_Notice32	20	885 ±66.5	2.29 ±0.33	750 ±61.2	84.75% ±3.71	$18412.05	$24.55 ±2	250
2009_Notice33	10	870 ±93.3	2.25 ±0.46	810 ±90	93.1% ±3.79	$17792.5	$21.97 ±2.44	100

	Weight	Scaled Clicks	Clicks per Million Views	Scaled Donations	Donations Completed	Scaled Money	Avg. Donation	Max Money
Support	50	1156 ±48.1	2.99 ±0.24	1010 ±44.9	87.37% ±1.91	$28173.64	$27.89 ±1.24	250
Support2	50	1186 ±48.7	3.07 ±0.24	1058 ±46	89.21% ±1.76	$26868.68	$25.4 ±1.1	250

International

	Weight	Scaled Clicks	Clicks per Million Views	Scaled Donations	Donations Completed	Scaled Money	Avg. Donation	Max Money
2009_Notice30_g	60	2153.3 ±59.9	5.58 ±0.32	423.3 ±26.6	19.66% ±1.25	$8762.65	$20.7 ±1.3	149.57
2009_Notice14	20	1385 ±83.2	3.59 ±0.45	145 ±26.9	10.47% ±1.98	$5124.5	$35.34 ±6.56	148.63
2009_Notice15	20	1490 ±86.3	3.86 ±0.46	165 ±28.7	11.07% ±1.96	$4086.9	$24.77 ±4.31	111.47

	Weight	Scaled Clicks	Clicks per Million Views	Scaled Donations	Donations Completed	Scaled Money	Avg. Donation	Max Money
Support	50	1916 ±61.9	4.96 ±0.33	298 ±24.4	15.55% ±1.29	$7677.36	$25.76 ±2.11	149.57
Support2	50	1818 ±60.3	4.71 ±0.32	334 ±25.8	18.37% ±1.44	$6522.38	$19.53 ±1.51	148.63

November 18

2009_Notice30 Support2 pp 942 490 11684.18 23.85 250.00 52.02 2009_Notice30 Support pp 1080 468 11769.28 25.15 149.57 43.33 2009_Notice32 Support2 pp 99 79 1617.92 20.48 100.00 79.80 2009_Notice32 Support pp 100 71 2182.94 30.75 100.00 71.00 2009_Notice31 Support2 pp 101 67 2276.54 33.98 250.00 66.34 2009_Notice31 Support pp 103 60 1526.32 25.44 100.00 58.25 2009_Notice14 Support2 pp 184 23 544.88 23.69 149.57 12.50 2009_Notice15 Support2 pp 238 18 511.98 28.44 149.57 7.56 2009_Notice14 Support pp 206 18 586.67 32.59 148.75 8.74 2009_Notice15 Support pp 246 11 148.40 13.49 38.71 4.47

November 17

2009_Notice30 Support2 pp 183 175 4991.66 28.52 419.61 95.63 2009_Notice30 Support pp 213 172 4638.24 26.97 100.00 80.75 2009_Notice32 Support pp 111 91 2621.08 28.8 200.00 81.98 2009_Notice32 Support2 pp 123 80 2355.70 29.45 100.00 65.04 2009_Notice31 Support pp 103 76 2086.97 27.46 100.00 73.79 2009_Notice1_b Support2 pp 255 62 1588.51 25.62 112.04 24.31 2009_Notice14 Support pp 281 57 1222.58 21.45 148.75 20.28 2009_Notice31 Support2 pp 131 57 1459.41 25.6 140.26 43.51 2009_Notice14 Support2 pp 294 54 1295.12 23.98 101.00 18.37 2009_Notice1_b Support pp 271 49 1473.19 30.07 148.75 18.08 2009_Notice15 Support2 pp 242 27 478.71 17.73 100.00 11.16 2009_Notice15 Support pp 246 22 315.62 14.35 33.61 8.94

November 16

2009_Notice1_b Support pp 309 75 2098.20 27.98 130.00 24.27 2009_Notice1_b Support2 pp 268 67 1613.70 24.09 111.51 25.00 2009_EM1Notice_b Support2 pp 244 61 1537.94 25.21 148.68 25.00 2009_EM1Notice_b Support pp 218 57 1469.13 25.77 100.00 26.15

November 15

	Weight	Scaled Clicks	Clicks per Million Views	Scaled Donations	Donations Completed	Scaled Money	Avg. Donation	Max Money
2009_Notice1_b	50	958 ±43.8	2.48 ±0.11	410 ±28.6	42.8% ±2.78	$11262.38	$27.47 ±1.92	278.41
2009_EM1Notice_b	50	872 ±41.8	2.26 ±0.11	314 ±25.1	36.01% ±2.77	$9676.24	$30.82 ±2.46	250

	Weight	Scaled Clicks	Clicks per Million Views	Scaled Donations	Donations Completed	Scaled Money	Avg. Donation	Max Money
Support	50	970 ±44	2.51 ±0.11	352 ±26.5	36.29% ±2.63	$11003.68	$31.26 ±2.36	150
Support2	50	860 ±41.5	2.23 ±0.11	372 ±27.3	43.26% ±2.95	$9934.94	$26.71 ±1.96	278.41

November 14

	Weight	Scaled Clicks	Clicks per Million Views	Scaled Donations	Donations Completed	Scaled Money	Avg. Donation	Max Money
2009_Notice1_b	50	1072 ±46.3	2.78 ±0.12	382 ±27.6	35.63% ±2.49	$13023.08	$34.09 ±2.47	250
2009_EM1Notice_b	50	846 ±41.1	2.19 ±0.11	368 ±27.1	43.5% ±2.98	$10911.14	$29.65 ±2.19	250

	Weight	Scaled Clicks	Clicks per Million Views	Scaled Donations	Donations Completed	Scaled Money	Avg. Donation	Max Money
Support	50	1018 ±45.1	2.64 ±0.12	380 ±27.6	37.33% ±2.59	$11542.48	$30.37 ±2.2	250
Support2	50	900 ±42.4	2.33 ±0.11	370 ±27.2	41.11% ±2.84	$12391.74	$33.49 ±2.46	250

November 13

Template ↓ Landing page ↓ Donate page ↓ Clicks ↓ Donations ↓ Amount (USD) ↓ Average ↓ Highest Donation ↓ Conversion rate (%) ↓ 2009_Notice1 Support2 251 142 4668.05 32.87 250.00 56.57 2009_EM1Notice Support2 162 90 3152.21 35.02 895.32 55.56 2009_Notice1 Support 247 84 2550.04 30.36 200.00 34.01 2009_EM1Notice Support 112 35 1382.83 39.51 145.23 31.25 2009_Notice10 Support2 67 29 507.28 17.49 100.00 43.28 2009_Notice11 Support2 91 25 575.69 23.03 100.00 27.47 2009_Notice10 Support 50 13 369.56 28.43 94.97 26.00 2009_Notice11 Support 55 11 239.65 21.79 74.09 20.00