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Fundraising 2010/Banner testing/Stats/Stats report 2010-09-09

< Fundraising 2010 | Banner testing | Stats

You may see some weirdness on the site names: for instance, referrals from other sites. Those are the result of live mirroring. If you have specific questions feel free to ask.


Overview

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Please note: All banners tested this week used the same landing page ( seen here ). It included the basic landing page we have used recently (with the picture of Jimmy Wales and a link to donor comments) with the addition of text about "The knowledge revolution" that is Wikipedia and its sister sites.


Overall Click rates
Banner 6 (SC)
"Stay curious." 		Banner 10(BC)
"Be curious." 		Banner 11(TOAW)
"Think of a world without {{Sitename}}

Keep free knowledge alive."

Banner 12(DN)
"Wikipedia is the world's greatest repository of knowledge. [Donation needed]" (Wikipedia only) 		Banner 13(WFA)
"Who funds {{Sitename}}? You do.
Donate today." 		Banner 14(WF)
"Who funds {{Sitename}}?
You do." 		Banner 15(BCBB)
"Be curious. Be bold."
Total banner clicks 3236 3826 1084 479 682 1224 3115
Percent of total clicks 24% 28% 8% 4% 5% 9% 23%


Impression to click comparisons
Banner 6 (SC) Banner 10(BC) Banner 11(TOAW) Banner 12(DN)
(Wikipedia only) 		Banner 13(WFA) Banner 14(WF) Banner 15(BCBB)
Impressions 727516 730043 726180 710188 734898 735222 730206
Banner Clicks 3095 3711 923 307 515 1064 2970
Conversion % 0.43% 0.51% 0.13% 0.04% 0.07% 0.14% 0.41%


Donation Statistics
Banner 6 (SC) Banner 10(BC) Banner 11(TOAW) Banner 12(DN)
(Wikipedia only) 		Banner 13(WFA) Banner 14(WF) Banner 15(BCBB)
# who clicked donate 15 10 18 13 7 13 11
Completed donations 1 2 4 2 3 3 2
Conversion % 6.67% 20.00% 22.22% 15.38% 42.86% 23.08% 18.18%
$ received (USD) $5.00 $85.00 $55.00 $98.39 $136.54 $75.00 $40.00

Click through stats

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Overview (All users/All projects combined)

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Banner 6 (SC)
Banner 10 (BC)
Banner 11 (TOAW)
Banner 12 (DN)
(Wikipedia only) 		Banner 13 (WFA)
Banner 14 (WF)
Banner 15 (BCBB)
Total 3236 3826 1084 479 682 1224 3115

Combined (All users)

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Banner 6 (SC) Banner 10 (BC) Banner 11 (TOAW) Banner 12 (DN) Banner 13 (WFA) Banner 14 (WF) Banner 15 (BCBB)
enWikipedia 3022 3614 900 307 504 1034 2902
enWiktionary 27 26 27 26 26 26 26
enWikiquote 7 6 0 0 0 1 5
enWikibooks 1 7 0 0 0 0 4
enWikinews 0 1 1 0 1 1 0
enWikisource 3 1 0 0 0 2
Wikispecies 1 1 0 0 0 0 0
enWikiversity 0 0 1 0 0 0 0
WikimediaFoundation 0 0 1 0 0 0 2
Commons 30 33 25 25 25 27 31
Meta 1 0 3 0 1 2 2
Mediawiki 3 1 0 0 3 5 3
StrategyWiki 0 0 1 0 0 0 0
usabilityWiki 0 1 0 0 0 0 0
Google translation 11 11 6 2 3 9 16
Tranexp translation 1 0 0 0 0 0 0
googlecache 0 1 0 0 1 0 0
medbherenn 0 0 0 1 0 0 0
6 0 1 0 0 0 0 1
top40-charts 1 0 0 0 0 0 0
Perm-motor 1 0 0 0 0 0 0
None 127 122 119 118 118 119 121

Anonymous users only

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Banner 6 (SC) Banner 10 (BC) Banner 11 (TOAW) Banner 12 (DN) Banner 13 (WFA) Banner 14 (WF) Banner 15 (BCBB)
enWikipedia 2944 3538 881 282 495 1016 2824
enWiktionary 26 37 8 0 2 7 25
enWikiquote 7 6 0 0 0 1 5
enWikibooks 1 7 0 0 0 0 4
enWikinews 0 0 1 0 1 1 0
enWikisource 3 1 0 0 0 1
Wikispecies 1 1 0 0 0 0 0
enWikiversity 0 0 1 0 0 0 0
WikimediaFoundation 0 0 0 0 0 0 2
Commons 25 35 9 0 4 12 21
Meta 0 0 3 0 1 2 1
Mediawiki 3 1 0 0 3 4 3
StrategyWiki 0 0 1 0 0 0 0
usabilityWiki 0 1 0 0 0 0 0
Google translation 11 11 6 2 3 9 16
Tranexp translation 1 0 0 0 0 0 0
googlecache 0 1 0 0 1 0 0
medbherenn 0 0 0 1 0 0 0
6 0 1 0 0 0 0 1
top40-charts 1 0 0 0 0 0 0
Perm-motor 1 0 0 0 0 0 0
None 117 138 52 10 17 36 131

Logged in users only

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Banner 6 (SC) Banner 10 (BC) Banner 11 (TOAW) Banner 12 (DN) Banner 13 (WFA) Banner 14 (WF) Banner 15 (BCBB)
enWikipedia 78 76 19 25 9 18 78
enWiktionary 1 0 1 0 0 0 0
enWikinews 0 1 1 0 0 0 0
enWikisource 0 0 0 0 0 0 1
WikimediaFoundation 0 0 1 0 0 0 0
Commons 5 8 0 0 0 2 6
Meta 1 0 0 0 0 0 1
Mediawiki 0 0 0 0 0 1 0
None 10 5 2 1 1 2 4

Impressions

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Overview

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All Users (Logged in and anonymous)
Banner 6 (SC) Banner 10 (BC) Banner 11 (TOAW) Banner 12 (DN) Banner 13 (WFA) Banner 14 (WF) Banner 15 (BCBB) (BCBB)
Impressions 727516 730043 726180 710188 734898 735222 730206



Logged in users only
Banner 6 (SC) Banner 10 (BC) Banner 11 (TOAW) Banner 12 (DN) Banner 13 (WFA) Banner 14 (WF) Banner 15 (BCBB) (BCBB)
Impressions 4959 5015 4980 4675 5000 5007 5180



Anonymous users only
Banner 6 (SC) Banner 10 (BC) Banner 11 (TOAW) Banner 12 (DN) Banner 13 (WFA) Banner 14 (WF) Banner 15 (BCBB) (BCBB)
Impressions 722557 725028 721200 705513 729898 730215 725026

Impressions per project (Anonymous)

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Banner 6 (SC) Banner 10 (BC) Banner 11 (TOAW) Banner 12 (DN) Banner 13 (WFA) Banner 14 (WF) Banner 15 (BCBB)
enWiki 705313 707633 704182 705513 712800 712899 707753
enWiktionary 3020 3131 3059 - 3023 3116 3058
enWikiquote 1044 1001 1070 - 1010 1070 1020
enWikibooks 992 942 955 - 1068 1012 973
enWikinews 148 144 151 - 133 155 150
enWikisource 256 245 255 - 270 267 239
Wikispecies 85 82 71 - 75 75 73
enWikiversity 104 125 113 - 115 1 116
Commons 11206 11253 10924 - 10998 11220 11197
Meta 123 185 167 - 163 153 168
Mediawiki 266 287 253 - 243 247 279

Impressions per project (Logged in)

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Banner 6 (SC) Banner 10 (BC) Banner 11 (TOAW) Banner 12 (DN) Banner 13 (WFA) Banner 14 (WF) Banner 15 (BCBB)
enWiki 4630 4671 4604 4675 4640 4660 4783
enWiktionary 24 25 25 - 24 19 34
enWikiquote 0 4 1 - 3 3 3
enWikibooks 3 4 10 - 7 10 5
enWikinews 10 10 5 - 3 9 7
enWikisource 8 7 14 - 12 7 7
Wikispecies 11 9 5 - 13 9 15
enWikiversity 10 12 8 - 5 7 12
Commons 203 193 238 - 205 196 227
Meta 45 70 62 - 78 73 72
Mediawiki 15 10 8 - 10 14 15

Impressions per project (All users)

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Banner 6 (SC) Banner 10 (BC) Banner 11 (TOAW) Banner 12 (DN) Banner 13 (WFA) Banner 14 (WF) Banner 15 (BCBB)
enWiki 709943 712304 708786 710188 717440 717559 712536
enWiktionary 3044 3156 3084 - 3047 3135 3092
enWikiquote 1044 1005 1071 - 1013 1073 1023
enWikibooks 995 946 965 - 1075 1022 978
enWikinews 158 154 156 - 136 164 157
enWikisource 264 252 269 - 282 274 246
Wikispecies 96 91 76 - 88 84 88
enWikiversity 114 137 121 - 120 8 128
Commons 11409 11446 11162 - 11203 11416 11424
Meta 168 255 229 - 241 226 240
Mediawiki 281 297 261 - 253 261 294

Impression to Click Ratios

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Overview (combined data for targeted projects)

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All Users (Logged in and anonymous)
Banner 6 (SC) Banner 10 (BC) Banner 11 (TOAW) Banner 12 (DN) Banner 13 (WFA) Banner 14 (WF) Banner 15 (BCBB)
Impressions 727516 730043 726180 710188 734898 735222 730206
Banner Clicks 3095 3711 923 307 515 1064 2970
Click-through rate 0.43% 0.51% 0.13% 0.04% 0.07% 0.14% 0.41%



Logged in users only
Banner 6 (SC) Banner 10 (BC) Banner 11 (TOAW) Banner 12 (DN) Banner 13 (WFA) Banner 14 (WF) Banner 15 (BCBB)
Impressions 4959 5015 4980 4675 5000 5007 5180
Banner Clicks 85 85 22 25 9 21 86
Click-through rate 1.71% 1.69% 0.44% 0.53% 0.18% 0.42% 1.66%



Anonymous users only
Banner 6 (SC) Banner 10 (BC) Banner 11 (TOAW) Banner 12 (DN) Banner 13 (WFA) Banner 14 (WF) Banner 15 (BCBB)
Impressions 722557 725028 721200 705513 729898 730215 725026
Banner Clicks 3010 3626 903 282 506 1043 2884
Click-through rate 0.42% 0.50% 0.13% 0.04% 0.07% 0.14% 0.40%

Conversion ratios (All Users)

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Banner 6 (SC) Banner 10 (BC) Banner 11 (TOAW) Banner 12 (DN) Banner 13 (WFA) Banner 14 (WF) Banner 15 (BCBB)
enWikipedia 0.43% 0.51% 0.13% 0.04% 0.07% 0.14% 0.41%
enWiktionary 0.89% 1.17% 0.29% 0.07% 0.22% 0.81%
enWikiquote 0.67% 0.60% 0.00% 0.00% 0.09% 0.49%
enWikibooks 0.10% 0.74% 0.00% 0.00% 0.00% 0.41%
enWikinews 0.00% 0.65% 0.64% 0.74% 0.61% 0.00%
enWikisource 1.14% 0.40% 0.00% 0.00% 0.00% 0.81%
Wikispecies 1.18% 1.10% 0.00% 0.00% 0.00% 0.00%
enWikiversity 0.00% 0.00% 0.83% 0.00% 0.00% 0.00%
Commons 0.26% 0.38% 0.08% 0.04% 0.12% 0.24%
Meta 0.60% 0.00% 1.31% 0.41% 0.88% 0.83%
Mediawiki 1.07% 0.34% 0.00% 1.19% 1.92% 1.02%

Conversion ratios (Anonymous only)

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Banner 6 (SC) Banner 10 (BC) Banner 11 (TOAW) Banner 12 (DN) Banner 13 (WFA) Banner 14 (WF) Banner 15 (BCBB)
enWikipedia 0.42% 0.50% 0.13% 0.04% 0.07% 0.14% 0.40%
enWiktionary 0.86% 1.18% 0.26% 0.07% 0.22% 0.82%
enWikiquote 0.67% 0.60% 0.00% 0.00% 0.09% 0.49%
enWikibooks 0.10% 0.74% 0.00% 0.00% 0.00% 0.41%
enWikinews 0.00% 0.00% 0.66% 0.75% 0.65% 0.00%
enWikisource 1.17% 0.41% 0.00% 0.00% 0.00% 0.42%
Wikispecies 1.18% 1.22% 0.00% 0.00% 0.00% 0.00%
enWikiversity 0.00% 0.00% 0.88% 0.00% 0.00% 0.00%
Commons 0.22% 0.31% 0.08% 0.04% 0.11% 0.19%
Meta 0.00% 0.00% 1.80% 0.61% 1.31% 0.60%
Mediawiki 1.13% 0.35% 0.00% 1.23% 1.62% 1.08%

Conversion ratios (Logged in only)

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Banner 6 (SC) Banner 10 (BC) Banner 11 (TOAW) Banner 12 (DN) Banner 13 (WFA) Banner 14 (WF) Banner 15 (BCBB)
enWikipedia 1.68% 1.63% 0.41% 0.53% 0.19% 0.39% 1.63%
enWiktionary 4.17% 0.00% 4.00% 0.00% 0.00% 0.00%
enWikinews 0.00% 10.00% 20.00% 0.00% 0.00% 0.00%
enWikisource 0.00% 0.00% 0.00% 0.00% 0.00% 14.29%
Commons 2.46% 4.15% 0.00% 0.00% 1.02% 2.64%
Meta 2.22% 0.00% 0.00% 0.00% 0.00% 1.39%
Mediawiki 0.00% 0.00% 0.00% 0.00% 7.14% 0.00%
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