Fundraising 2010/Banner testing/Stats/Stats report 2010-09-23
Spread sheet with full data (click '09-23 working' at bottom)
| Banner text | Landing form | Click through rate | # of donations | USD received |
|---|---|---|---|---|
| Please read: A personal appeal from Wikipedia founder Jimmy Wales | Landing page 9 | 3.00% | 54 | $1,686.56 |
| Be curious | CC form #8 | 0.48% | 0 | $0.00 |
| This is not an ad. Donate today to make sure you never see one on Wikipedia. | CC form #5 | N/A | 2 | $20.00 |
| This is not an ad. Donate today to make sure you never see one on Wikipedia. | CC form #6 | N/A | 3 | $58.31 |
| This is not an ad. Donate today to make sure you never see one on Wikipedia. | CC form #7 | N/A | 2 | $15.00 |
| This is not an ad. Donate today to make sure you never see one on Wikipedia. | TOTAL (All landing pages) | 0.15% | 7 | $93.31 |
| Stay curious. Donate today to keep Wikipedia free and strong. | CC form #3 | N/A | 1 | $25.00 |
| Stay curious. Donate today to keep Wikipedia free and strong. | CC form #4 | N/A | 2 | $40.00 |
| Stay curious. Donate today to keep Wikipedia free and strong. | TOTAL (All landing pages) | 0.06% | 3 | $65.00 |
- Click through rate represents how many people who saw a given banner (an impression) clicked on it. It is calculated by dividing total banner clicks over total banner impressions.
- N/A is used for per landing page data because impression data is only useful for the banner as a whole (the TOTAL lines)