Fundraising 2010/Banner testing/Stats/Stats report 2010-10-19

Landing Page Description	Donation rate (per click)	Total donations (USD)	Total donations	Average donations (USD)
Control: Suggested donations of $100,$50,$35,$20 with the same letter as last year	0.82%	$7,410.82	233	$31.81
Suggested donations of $20,$35,$50,$100 (reversed)with the same letter as last year	0.85%	$9,330.24	241	$38.71
Suggested donations of $100,$50,$35,$20 with Version 1 of alternate text (starting with For some...)	0.80%	$10,469.46	228	$45.92
Suggested donations of $20,$35,$50,$100 (reversed) with Version 1 of alternate text (starting with For some...)	0.89%	$9,427.07	251	$37.56
Suggested donations of $100,$50,$35,$20 with Version 2 of alternate text (starting with I started...)	0.69%	$7,155.54	193	$37.08
Suggested donations of $20,$35,$50,$100 (reversed) with Version 2 of alternate text (starting with I started...	0.66%	$7,049.43	190	$37.10
Only one landing page was used: Banner 50 Which ran at 60% and randomly sent the donor to 1 of the 6 landing pages.