Global Reach/2016-17 Q1 Goals

Global Reach

Goal setting process owner: Adele Vrana

Status fields can use the following templates: In progress…, Postponed, Done

Goal	Measurement of Success	Dependency	Status
Goal 1 - FOCUS Analyze and present key findings from phone surveys and the New Readers research project to Wikimedia staff and community.	Present key phone survey findings to the Foundation staff (1 brownbag meeting) and community (3 Global Reach office hours). Execute communications plan with New Readers cross functional team to present field research findings.	External: Reboot Internal: Comms	Done Phone surveys results have been shared and presented by itself (WikiConference India) and as part of the New Readers project (Metrics in Sep, Brownbag in Oct).
Goal 2 - STRENGTHEN Increase Wikipedia Zero’s impact in existing free access countries	Launch Wikipedia Zero: 1 outreach/awareness campaign with a large Wikipedia Zero partner	External: Wikipedia Zero partners Internal: Comms	Postponed Not executed as partner manager was out on leave during this quarter.
Goal 3 - EXPERIMENT Expand Wikipedia’s reach and distribution via our 4 new types of strategic partnerships (government, private sector, education and nonprofits)	Launch one pilot partnership with a private sector company to increase Wikipedia’s reach. Set up marketing strategy and analytics to measure the pilot’s impact. Build new types of partnerships pipeline.	External: Global Reach partners Internal: Comms and Legal	In progress… WiFi pilot was soft-launched in Mexico. Marketing strategy was set up and defined with Comms. Analytics for measuring the pilot's reach and impact were set. Ongoing work with P&E team. Pipeline established and prospective conversations are in progress in all regions.