Global Reach/2016-17 Q1 Goals

Goal setting process owner: Adele Vrana

Status fields can use the following templates:   In progress…,   Postponed,   Done

Goal Measurement of Success Dependency Status
Goal 1 - FOCUS

Analyze and present key findings from phone surveys and the New Readers research project to Wikimedia staff and community.

  • Present key phone survey findings to the Foundation staff (1 brownbag meeting) and community (3 Global Reach office hours).
  • Execute communications plan with New Readers cross functional team to present field research findings.
  • External: Reboot
  • Internal: Comms
  Done

Phone surveys results have been shared and presented by itself (WikiConference India) and as part of the New Readers project (Metrics in Sep, Brownbag in Oct).

Goal 2 - STRENGTHEN

Increase Wikipedia Zero’s impact in existing free access countries

Launch Wikipedia Zero: 1 outreach/awareness campaign with a large Wikipedia Zero partner
  • External: Wikipedia Zero partners
  • Internal: Comms
  Postponed

Not executed as partner manager was out on leave during this quarter.

Goal 3 - EXPERIMENT

Expand Wikipedia’s reach and distribution via our 4 new types of strategic partnerships (government, private sector, education and nonprofits)

  • Launch one pilot partnership with a private sector company to increase Wikipedia’s reach.
  • Set up marketing strategy and analytics to measure the pilot’s impact.
  • Build new types of partnerships pipeline.
  • External: Global Reach partners
  • Internal: Comms and Legal
  In progress…
  • WiFi pilot was soft-launched in Mexico. Marketing strategy was set up and defined with Comms. Analytics for measuring the pilot's reach and impact were set. Ongoing work with P&E team.
  • Pipeline established and prospective conversations are in progress in all regions.