Global Reach/Goals/FY2017-18 Q1 Team

Goal setting process owner: Adele Vrana

Status fields can use the following templates:   In progress…,   Postponed,   Done

Goal Measurement of Success Dependency Status
Goal 1
  • Share the results of awareness building efforts in Iraq to WMF staff and Wikimedia community.

Program 6: Wikipedia’s Awareness and Usage Research

  • Present the results of both pre and post Asiacell launch phone surveys in Iraq, along with the analytics results.
  • Create communications plan for discussing Iraq results.
  • External: Votomobile
  Done

Presented week of Sep 25/17.

Goal 2
  • Increase readership and access to Wikimedia projects by addressing the affordability barrier (high data costs) in our target countries.

Program 7 - Wikipedia Zero: conducting impact assessment and focusing partnerships to target countries

  • Launch of Wikipedia Zero partnership in Nigeria (Smile Nigeria: 250K subs)
  • NOTE: Nigeria is one of the 6 priority countries we have conducted New Readers research on. The additional countries are: Mexico, Brazil, India, Indonesia and Egypt.
  • External: Smile
  • Internal: Comms
  Done

Launched Wed 5th July.

Goal 3
  • Planning future direction of partnerships in Global Reach affordability-focused partnerships and program.

Program 7 - Conducting impact assessment of affordability-focused partnerships

  • Finalize strategic proposal with a reassessment of affordability-focused partnerships and programs.
  • Internal: Comms and Legal
  Done

Reassessed affordability-focused partnerships and programs and strategic proposal finalized. To be communicated during Q2.

  • Hire the Partnerships & Global Reach Lead Programs manager.
  • Internal: Recruiting/T&C

  Done Hired completed.

Goal 4 (Crossfunctional): Movement Strategy.
  • Launch and execute planned activities as part of the 2030 Wikimedia Movement Strategy by leading synthesis and communications for "New Voices".
  • Synthesize and elevate insights and findings from the New Voices track (design research results, expert interviews, local events).
  • Be a liaison for affiliate-led events to be held in the Middle East, Africa, Asia, and Latin America.
  • Conclude 1:1 interviews with experts in the Middle East, Africa, Asia, and Latin America.
  • Communicate synthesized information gathered in New Voices track to Wikimedia community present at Wikimania 2017, including presentations, regional meetings, participation in the Community Village, among others.
  • Internal: - Movement Strategy Core and extended team, Comms.

  Done

  • 96 expert interviews conducted in our target regions
  • 22 affiliate-led events held in our target regions.
  • New Voices Track D findings presented at Wikimania.
Goal 5 (Crossfunctional): New Readers program
  • Increase awareness of Wikipedia in two of our target countries, in collaboration with local communities.
  • Communicate projects and efforts of New Readers with Wikimedia community.
  • We will work together with Communications on rolling out the marketing plans in India and Nigeria alongside the Wikimedia communities there.
  • Internal: Comms, Legal.
  • External: Marketing agency.
  In progress…
  • The 2 web videos (1 and 2 and the Q&A blog post featuring the Nigerian UG / community launched the week of September 20th.
  • The marketing agency for India awareness campaign has been selected. Currently, at scripting stage. Community review team has been setup.
  • Learnings from New Readers Awareness campaigns in Iraq and Nigeria presented at Wikimania.
  • Deliver a plan to distribute offline Wikipedia at a national level in 1-3 target countries. Plan should include product, partnerships, and grant strategies as appropriate.
  • Internal: Product.
  • External: Kiwix.
  In progress…
    • Pipeline being completed, for plan to be completed in Q2.
  • Ongoing conversation with Kiwix within grant advisory. Preparing for next round of grant.
  • Offline general strategy being built for Q2
  • Determine viability of policy actions or collaborations around affordability (i.e. joining relevant coalitions).
  • Internal: Legal.
  In progress…
  • Review by policy team finalized. Georgina/Jorge defining final recommendation for New Readers.
  • Communicate New Readers current work to Wikimedia community present at Wikimania 2017, including presentations, regional meetings, participation in the Community Village, among others.
  • Internal: Product,Comms, Legal.
  Done