Grants:APG/Proposals/2012-2013 round2/Wikimedia Norge/Impact report form

December 1921 - A boy in Buguruslan, Russia, cries out in pain over scurvy, during the famine that cost millions of lives in Russia and Ukraine that winter. Photo maybe by Fridtjof Nansen himself, who travelled the famine areas on mission from the League of Nations. This photo is among the 8,748 images from the National Library, uploaded by Wikipedian-in-Residence Lars Jynge Alvik at the National Library from May to July, 2014. The Nansen Collection has 2,894 images on Wikimedia Commons, a large number of them bringing unique documentation of the 1921 famine in Russia, and life in Caucasus during the 1920s.

June 1925 - Rest during the opening of the Sjirakskij canal in Leninakan, Armenia. From the left are Fridtjof Nansen (with hat), president Sako Hampartsumian of Armenia (with glasses), and the president's wife (with binoculars). To the right is Vidkun Quisling, who was Nansen's assistant and later Nazi dictator of Norway during World War II. Nansen Collection upload, 2014.

The Minister of Culture, Mrs Thorhild Widvey, editing her first Wikipedia article together with Mr Lars Alvik, Wikipedian-in-Residence at the National Library of Norway. March, 2014. Photo by Erlend Bjørtvedt, Wikimedia Norge.

Purpose of the report

FDC funds are allocated to improve the alignment between the Wikimedia movement's strategy and spending; support greater impact and progress towards achieving shared goals; and enable all parts of the movement to learn how to achieve shared goals better and faster. Funding should lead to increased access to and quality of content on Wikimedia project sites – the two ultimate goals of the Wikimedia movement strategic priorities, individually and as a whole. Funded activities must be consistent with the WMF mission, must be for charitable purposes as defined in the grant agreement, must be reported to WMF, and must otherwise comply with the grant agreement. The WMF mission is "to empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally."

Each entity that receives FDC funding will need to complete this report, which seeks to determine how the funding received by the entity is leading towards these goals. The information you provide will help us to:

• Identify lessons learned, in terms of both what the entity learned that could benefit the broader movement, and how the entity used movement-wide best practices to accomplish its stated objectives.
• Assess the performance of the entity over the course of the funded period against the stated objectives in the entity's annual plan.
• Ensure accountability over how the money was spent. The FDC distributes "general funds", for both ongoing and programmatic expenses; these funds can be spent as the entity best sees fit to accomplish its stated goals. Therefore, although line-item expenses are not expected to be exactly as outlined in the entity's proposal, the FDC wants to ensure that money was spent in a way that led to movement goals.

For more information, please review FDC portal/Reporting requirements or reference your entity's grant agreement.

Basic entity information

Note you can copy this from your recent progress report if the information is the same.

Table 1

Entity information	Legal name of entity	Wikimedia Norge
	Entity's fiscal year (mm/dd–mm/dd)	01/01 - 12/31 , also reports 07/01 - 06/30
	12 month timeframe of funds awarded (mm/dd/yy-mm/dd/yy)	07/01/13 - 06/30/14
Contact information (primary)	Primary contact name	Erlend Bjørtvedt
	Primary contact position in entity	Vice chairman
	Primary contact username	Bjoertvedt
	Primary contact email	erlend@wikimedia.no
Contact information (secondary)	Secondary contact name	Jarle Vines
	Secondary contact position in entity	Chairman
	Secondary contact username	Jarvin
	Secondary contact email	jarle@wikimedia.no

In Spring 2014, Wikimedia Norge produced its first ever recruitment video, in both a long and a short version. These were produced by Wikimedia Norge employee Tor Arne Bjerke, a professional film producer.

The National Cultural Heritage Director of Norway, Mr Jørn Holme, opens the November 2013 seminar attracting 150+ GLAM experts from all over the country - and reveals that he himself is a wikipedian.

1790s - View of Mysore, India. National Library upload, June 2014.

Unknown date - Rønvik Mental Hospital, Nordland. One of the 4,747 photos uploaded by the Wikipedian-in-Residence at the Directorate for Cultural Heritage, January 2014.

Before 1869 - Nidaros Cathedral in Trondheim, before rebuilding of the towers. Directorate of Cultural Heritage upload, January 2014.

1893 - Cargo being loaded onboard the Fram before it's famous voyage to the Arctic. Nansen Collection upload, 2014.

Overview of the past year

The purpose of this section is to provide a brief overview of this report. Please use no more than 2–3 paragraphs to address the questions outlined below. You will have an opportunity to address these questions in detail elsewhere in this report. Also, we encourage you to share photographs, videos, and sound files in this report to make it more interactive, and include links to reports, blog posts, plans, etc as these will add context for the readers.

• HIGHLIGHTS:

• The highlights of the past year are that Wikimedia Norge has managed to get Wikipedia and Wikimedia Commons strongly on the map of flagship GLAM institutions of Norway, resulting in broad participation of GLAM professionals in Wikimedia events, a substantial donation of photos and other materials to free license, and a quality-based uploading of approximately 25,000 new photos of Norwegian cultural heritage from these institutions, to Wikimedia Commons. Besides, Wikimedia Norge has recruited leading women in Norway - including members of government and the business and civil community - to publicly step forth and promote the Wikipedia by means of personal editing. At Women's Day in March, this was toppled by a female topic editing competition resulting in 592 new articles, the best result ever for a Wikipedia editing competition in Norway. Third, Wikimedia Norge has produced it's first ever professional promotion video to reach out to prospect wikipedians. And, fourth, Wikimedia Norge has managed to get Wikipedia editing integrated in two Master courses at the University College of Lillehammer, from the fall 2014 semester. The main lesson learnt is that work towards external stakeholders has yielded results, while mobilizing the internal Wikipedia and Commons community is still challenging.

Highlights in numbers:

• 1 new office rented at Tøyen in the central-eastern Oslo
• 1.6 full-time-equivalent staff - in 3 skilled colleagues!
• 2 hackatons, creating interface to the cultural heritage registry
• 3 Wikipedia editing circles established in national GLAM institutions
• 4 women leaders publicly edited the Wikipedia, including Minister of Culture
• 5 wikipedians lectured for 150+ experts at the national GLAM Seminar in Oslo
• 6 Wikipedians-in-Residence at work in cultural institutions in the Oslo area
• 7 weeks of targeted WMNO Competitions of the Week, yielding c. 1,000 new articles
• 8 wiki workshops organized in greater Oslo area, attracting 250+ participants
• 9 board members worked hard to achieve results on behalf of the Wikimedia movement
• 10 wikipedians writing new entries about women during Women's Day editing competition
• 14 totally new institutions did some form of partner activity with Wikimedia Norge
• 18 GLAM institutions altogether had significant, Wikipedia-related activities
• 19 wikipedians received grants, writing a few hundred new cultural heritage entries
• 150 seconds of high-quality recruitment film produced, to mobilize new contributors
• 152 new articles about cultural heritage sites added in 2-week editing competition
• 350+ individual GLAM experts altogether given individual Wikipedia editing training
• 592 new articles about women added at the Women's day editing competition
• 960 new Wikipedia articles created in the category Cultural heritage
• 2,500 new photos of Norwegian heritage uploaded for Wiki Loves Monuments
• 4,500 images uploaded from the Directorate for Cultural Heritage
• 9,000 images uploaded from the National Library of Norway
• 25,000 GLAM-related images added to Wikimedia Commons

• SWOT:

• Strengths: Wikimedia Norge clearly managed to recruit three very able and "self-propellant" staff colleagues, with full retention of all employees into the next grant period. Together with the competencies and fresh views of employees, the successful co-operation between them and with the board has secured both learning and continuity that clearly allowed a more seamless and straightforward progress than what would have been if recruitment worked less well.
• Weaknesses: Wikimedia Norge still has limited numbers of volunteers, and substantial difficulties in staging events outside of Oslo. Travelling costs are very high and for all practical purposes every event takes place in the Oslo area, reaching geographically to perhaps 25 % of the entire volunteer community. This is a major hurdle.
• Opportunities: Wikimedia Norge has enjoyed an unprecedented maturing and awakening of GLAM institutions when it comes to sharing content, data, photos and text in free licenses. A major seminar organized for the sector this spring, with 150+ GLAM professionals from a large number of institutions all over the country, paved the way for an almost limitless potential and co-operation with institutions. After having started "from the top" co-operating with national flagship institutions since 2012, Wikimedia Norge now takes the GLAM outreach further into regional and local centras outside the Oslo area.
• Threats: Wikimedia Norge has limited resources, volunteers, and routines. The main risks consist in discontinuation of operations, disorganization or misconduct, including future risks of financial misconduct or mismanagement.

• WIKI-FOCUS:

• Wikipedia Bokmål, Wikipedia Nynorsk, Wikipedia Northern Saami, and Wikimedia Commons.

Graphics showing the development of activity at Wikipedia in the Bokmaal written language. Two-month intervals, 2013-14.

Graphics showing the development of activity at Wikipedia in the Nynorsk written language. Two-month intervals, 2013-14.

• GROWTH:

• The number of wikipedians and edits per capita in Norway is extremely high, only comparable to countries like Israel, Estonia, and Iceland, and far above that of the large language communities. Every month, there are 2,000 editors making changes to the Wikipedia in Norway, with 10-15 % of these wikipedians at the Nynorsk version and the rest at Bokmål. The Wikipedia versions in Norway witnessed stagnation during the last year. In May-June of 2014, the number of editors was just slightly lower than in May-June 2013. There is all in all a standstill in the number of editors, edits and articles, in Bokmål and Nynorsk Wikipedia. In Q3 there was a very strong growth in the number of articles, reaching numbers not seen since 2008. The reasons for this unexpected growth are not fully known. It followed the Wikipedia Academy and coincided with the large GLAM seminar which attracted 150+ participants in Oslo, and some other outreach intensification. Apart from the extraordinary and non-durable spike in editing activity, there seems to be a tendency in Norway towards a reverse relationship between the number of new editors, and the number of new articles and edits. It seems, through time, that intensive recruitment activity might create wikipedians in the longer run, but at the expense of short-term article creation. This might be connected with patrolling and training costs among active wikipedians and patrollers who might otherwise have edited as an alternative to training and guiding new editors. The reverse relationship is not total and omnipresent, but can be indicated by careful study of the editor and editing statistics for Bokmål and Nynorsk Wikipedias (graphs to the right).
• The number of members of Wikimedia Norge marginally increased by 6 new members in 2013. The total number of accepted members at the Annual assembly of April , 2014, was a total of 80 members, while the total number of paying members was 70, in march 2014. Four years ago, the number of paying members was 38, so there is close to a doubling since then. The number of volunteers is stable at about 20-30 that more or less frequently attend social gatherings, seminars, etc.
• The number of GLAM institutions enlisted and mobilized for sharing of content through Wikipedia or Commons, has evolved strongly. In early 2012, Wikimedia Norge initiated co-operation with the Arts Council Norway, and had our first co-operation with the Directorate for Cultural Heritage. At that time, there were Wikipedians-in-Residence already at the Oslo Museum and the Norwegian Museum of Cultural History. That included, i.e., two national GLAM authorities and two museum institutions. In 2012-2013, we established a Wikipedia project with Arts Council Norway with participation from many institutions in three reference groups, and started a campaign of around 35 editing courses targeting GLAM experts. These were arranged from fall 2012 till early spring, 2013. Since then, during 2013 and 2014, there have been prolonged and self-sustaining Wikipedia and Commons activity at the National Archives, the National Library, Digital Museum, Bergen Library, Preus Photo Museum, Sogn & Fjordane Archives, Bergen City Archives, Stavanger Art Museum, the NTNU University Library, Larvik Museum, Nordland Museum, the Telecommunications Museum, the Norwegian Mining Museum, and Hordaland County Archives. Thereby, the number of GLAM institutions with noticeable activity increased from 4 to 18 institutions.
• Discussions on co-operation and Wikipedia / Commons projects are also had with the Science Museum in Trondheim, the Labour Movement Archives, and some educational institutions within the fine arts.
• From February, a GLAM Wiki workshop series attracted good participation. The workshops were open to both community members and external newcomers and GLAM experts. The total number of people reached during the grant period was 130-150, plus the 150+ participants who attended the full-day GLAM Wikipedia seminar in November. Each workshop typically yields 3-5 totally new articles, and 10-15 articles edited on. Several new institutions have been mobilized to share content for the first time through these seminars and workshops, including the museums in Horten, Kongsberg, Nordland, Hordaland/Bergen, the Telecommunications Museum in Oslo, and the Science Museum in Trondheim. All of these museums had their first encounter with the Wikipedia movement through the seminars and workshops, and initiated specific sharing with the movement afterwards.
• Four new Wikipedians-in-Residence were added in 2013, of whom three still work in the institutions, together with two that were already present in 2012. I.e., the total number increased from 2 to 5 Wikipedians in Residence.
• There has been a very strong growth in the release of public photos in free licenses during the last 1-2 years. Uploads are also gaining ground. The main release institutions include Folkemuseet in 2012 (200-300,000 photos), Oslo Museum in 2012 (100,000+), Vitenskapsmuseet in 2013 (100,000+, release), and the National Library in 2014 (several thousand photos). Uploads are ongoing and totaled an estimated 25,000 photo uploads during the grant period. Dialogue on new releases are ongoing with several more institutions.
• Most museums and archives in Norway have done some digitalization of their photo collections after 2009, and started to upload images to Digitalt Museum (Digital Museum) from around 2010, in a proprietary format but often with an open CC-BY license.

The following table depicts how image uploads to Wikimedia Commons has grown in the Norwegian context, with indication of when each institution started first proprietary digitalization, then uploading to Flickr or Commons in open license, and finally an indication of which groups took part in the categorization and uploading process.

Institution	Digitalization	Public upload	Commons upload	Files on Commons (2014)	Commons uploaders
Trondheim Archives	n.a.	2008 - Flickr	2012-	2,572	Volunteers
Oslo Museum	n.a.	2009 - Oslobilder (CC-BY)	2012-	1,446	Volunteers, Wikipedian-in-Residence.
Oslo Archives	n.a.	2010 - Oslobilder (CC-BY)	2012-	332	Volunteers, employees, WMNO activist
Bergen Library	n.a.	2010 - Flickr	2012, 2014	615	Norwegian volunteers, mostly in 2014
Sogn & Fjordane Archives	2009-	2010 - Flickr	2013-	185	Volunteers, WMNO activist
National Archives	n.a.	2011 - Flickr	2012-	117	Volunteers, since 2012
Marine Mapping Survey	2011	2011 - Commons	2011	296	Mapping Survey employees
Norw. Museum of Cultural History	n.a.	2009 - Digitalt Museum	2011-	1,663	Volunteers, Wikipedian-in-Residence, WMNO activist
Preus Photo Museum	n.a.	2010 - Flickr	2012, 2014	189	Volunteers, WMNO activist
NTNU University Library	n.a.	2011 - Commons	2011, 2013-	73	Wikipedian-in-Residence
Eidsvoll 1814	n.a.	2012 - Digitalt Museum (CC-BY)	2012	129	WMNO activist
Larvik Museum	n.a.	2013 - Commons	2013-	14	Museum employee, after WMNO/GLAM seminar
WMNO & Directorate for Cultural Heritage	n.a.	Wiki Loves Monuments	2013	2,489	Volunteers, WMNO
Norw. Maritime Museum	n.a.	Digitalt Museum (CC-BY)	2014	38	Volunteers
Norw. Telecom Museum	2013-	2014 - Commons	2014	5	Museum employee, after WMNO/GLAM seminar
Directorate for Cultural Heritage	n.a.	2014 - Commons	2014	4,747	Wikipedian-in-Residence
National Library	n.a.	2014 - Commons	2014	14,893	Volunteers, Wikipedian-in-Residence
. General collection				9,992
. Illustrations				1,729
. Maps				274
. Nansen Collection				2,894
Total				29,803

Financial summary

The FDC requires information about how your entity received and spent money over the past year. The FDC distributes general funds, so your entity is not required to use funds exactly as outlined in the proposal. While line-item expenses will not be examined, the FDC and movement wants to understand why the entity spent money in the way it did. If variance in budgeted vs. actual is greater than 20%, please provide explanation in more detail. This helps the FDC understand the rationale behind any significant changes. Note that any changes from the Grant proposal, among other things, must be consistent with the WMF mission, must be for charitable purposes as defined in the grant agreement, must be reported to WMF, and must otherwise comply with the grant agreement. The WMF mission is "to empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally."

If you'd prefer to share a budget created in Google or another tool and import it to wiki, you can do so in the tables below instead of using wiki tables. You can link to an external document, but we ask that you do include a table in this form. We are testing this approach in this form.

Revenues

Provide exchange rate used:

• 1 USD = NOK 5.9
• The total FDC grant received from the WMF amounted to NOK 821,758, which implies a rate of USD = NOK 5.868,-
• Installments were paid with first transfer on November 19, 2013 with NOK 479,359. The second transfer on February 19, 2013 was NOK 342,399. Each transfer includes an incurred fee of NOK 100, totaling NOK 200.
• From these funds, we have spent NOK 820,748. This means that there is an under-spending of NOK 1,010 - or almost precisely USD 170.

Table 2 Please report all spending in the currency of your grant unless US$ is requested.

• Please also include any in-kind contributions or resources that you have received in this revenues table. This might include donated office space, services, prizes, food, etc. If you are to provide a monetary equivalent (e.g. $500 for food from Organization X for service Y), please include it in this table. Otherwise, please highlight the contribution, as well as the name of the partner, in the notes section.

Revenue source	Currency	Anticipated	Q1	Q2	Q3	Q4	Cumulative	Anticipated ($US)*	Cumulative ($US)*	Explanation of variances from plan
Wikimedia Foundation FDC	NOK	826.000	0	145.656	292.002	378.090	820.748	140.000	139.109	Revenue from FDC was NOK 821,758. This grant is accounted as income while activated, i.e. that only spent funds are accounted as received. The reminder is accounted in the balance sheet as "unspent funds FDC" and will be returned (NOK 1.009,89).
Membership fees	NOK	15.000	200	5.500	3.755	1.400	10.855	2.500	1.840	Memberships are most commonly renewed in spring before the annual assembly (late April).
Private gifts & other grants	NOK	30.000	1.098	948	3.082	1.682	6.810	5.000	1.154	Revenues are behind budget, WMNO has not had the capacity to trace potential corporate donors. Q2 numbers have been reduced from NOK 1.148 to NOK 948 because one payment for sales (below) was errenously accounted as gift.
Participation fees	NOK	15.000	0	20.200	0	0	20.200	2.500	3.425	Participation fees are ahead of budget due to the Wikipedia Academy. There were no fees taken from participants at events in Q3 or Q4.
Public Funds (Saami)	NOK	200.000	0	0	0	0	0	33.333	0	The Board applied for Government funds in Q4, but the appliactions were not assessed by the government within the timeframe of the grantmaking period..
Sales of t-shirts, etc	NOK	0	0	800	0	0	800	0	135	Sales during the Christmas event, 2013.
TOTAL	NOK	1.100.000	1.298	173.104	298.839	381.172	859.413	186.440	145.665	The dominating factor in underperformance on revenues, is partly a slight underspending of FDC funds, and the fact that the Saami project and other government funding can not be released within the current grantmaking period due to delayed submission handling by government.

* Provide estimates in US Dollars

Spending

Table 3 Please report all spending in the currency of your grant unless US$ is requested.

(The "budgeted" amount is the total planned for the year as submitted in your proposal form or your revised plan, and the "cumulative" column refers to the total spent to date this year. The "percentage spent to date" is the ratio of the cumulative amount spent over the budgeted amount.)

Expense	Currency	Budgeted	Q1	Q2	Q3	Q4	Cumulative	Budgeted ($US)*	Cumulative ($US)*	Percentage spent to date	Explanation of variances from plan
Salaries and personnel cost	NOK	480.000	0	49.305	219.446	218.831	487.582	80.000	82.641	101,6 %	The first two employees started work on December 1, 2013. The third employee started when the second quarter ended. The costs have been almost exactly on budget.
Office costs	NOK	100.000	0	14.524	19.962	96.608	131.094	16.666	5.748	131,1 %	Offices rental costs were paid in May, for the period November 2013 - December 2014. Only the costs from November 2013 till June 2014 are accounted as costs, the remainder (NOK 40.000) is accounted on the balance sheet and will be activated on the 2014-15 FDC grant. Costs include furniture, IT equipment, rental, and cleaning. The main reason for the over-spending is that we had to pay a deposit on future rent.
Program 1 GLAM	NOK	50.000	0	0	0	G	0	8.333	0	0	For accounting reasons, costs related to GLAM activities are accounted at their respective posts as travelling, meeting costs, etc.
Program 3 W-I-R	NOK	50.000	0	0	0	G	0	8.333	0	0	For accounting reasons, costs related to W-I-R activities are accounted at their respective posts as travelling, meeting costs, etc.
Public projects (Saami)	NOK	200.000	0	0	0	G	0	33.333	0	0	Project preliminarily postponed due to reduced FDC funding. Board will apply for Saami project fund in the second half of 2014.
Travelling, per diem, & meals	NOK	70.000	4.471	7.675	23.980	10.563	46.688	11.666	7.913	66,7 %	Cost include some GLAM and/or W-I-R activities. Includes all WMNO travelling costs, per diem (employees on abroad travels), and a few meals for the recruitment process and internal meetings with employees. Under-spending is mainly due to travel cost support from GLAM partners.
Wikipedia Academy & other events	NOK	75.000	0	58.776	5.035	14.407	78.218	12.500	13.257	104,3 %	Costs include Wikipedia Academy, GLAM events, seminars, and Wiki workshops. There have been hardly any location costs, since GLAM partners have generally covered that. Changes to the numbers in Q2 and Q3 refer to a re-classification of activities in the final accounting.
Prizes, gifts	NOK	15.000	2.660	13.240	3.920	617	20.473	2.500	3.470	136,5 %	This costs include accumulated "Competition of the Week" prices, and the WLM 2013 prizes. Also include a few GLAM writing competition costs.
Nordic Activities	NOK	20.000	0	0	0	0	0	3.333	0	0	The marginal Nordic Chapter meeting costs on December 15, are reported under Wikipedia Academy (above). This included NOK 1.132 of lunch costs. Besides, there was a NOK 3.386 travel cost for our participation in Wikimaps Nordic, which is accounted under travel costs.
All other costs	NOK	30.000	2.049	12.098	2.614	42.861	59.622	5.000	10.105	198,7 %	The main activity in this item was film production, with NOK 37.780 in production costs for the promo video. This item otherwise includes accounting, bank fees, memberships, IT, post, telephony, recruitment advertising, etc. The board performs cost-less accounting, personnel administration, salary and tax reporting, etc.
TOTAL	NOK	1.100.000	9.180	155.617	274.957	383.887	823.641	183.333	139.600	74,9 %	The underperformance is attributable to the fact that there were no allocations of government funds in 2014, against anticipation. The main public funds submission round was delayed through summer. The Saami funding process also runs after summer, which means that the budgeted costs of NOK 200.000 could not be realized.

* Provide estimates in US Dollars

1898 - Playing with a child in Kruke, inland Norway. Directorate of Cultural Heritage upload, January 2014.

1904 - Geiranger Fjord before the cruise ships. Directorate of Cultural Heritage upload, January 2014.

1921 - Some of the 30,000 dead of famine in Buzuluk county, Russia, November 1921. Nansen Collection upload, 2014.

1921 - Famine-starved children in Samara, Russia, December 1921. Nansen Collection upload, 2014.

1923 - Russian Sovjet chairman P. A. Bogdanov in his Moscow office, a year before the formal formation of the Soviet Union. Nansen Collection upload, 2014.

1920 - Soviet foreign minister Tsjerin (left) and vice foreign minister Litvinov (right), Russia. Fridtjof Nansen Collection upload, July 2014.

1925 - Bishop Mesrob Ter Movsessian in the city of Etsjmiadzin, Armenia, June 1925. Fridtjof Nansen Collection upload, July 2014.

1925 - Opening of the Sjirakskij canal, Armenia, in June 1925. Fridtjof Nansen Collection upload, July 2014.

1935 - Oslo City Prison. After the Wiki workshop at Preus Photo Museum, WMNO's editing teacher Anne-Sophie Ofrim uploaded this and 30 other photos of the inter-war prison in March and April, 2014.

1937 - Hardship in Grue, Hedmark. Directorate of Cultural Heritage upload, January 2014.

1942 - Employees of the Langesund Wharfs. One of the 14 photos uploaded by Ingrid Hansen at Larvik Museum in October,2013.

1943 - WWII plan for the bombed city of Steinkjer, by the Nazi regime in Norway. Uploaded by Wikipedian-in-Residence Kjersti Lie at the Norwegian University of Science and Technology (NTNU), in October 2013.

Progress against past year's goals/objectives

The FDC needs to understand the impact of the initiatives your entity has implemented over the past year. Because the FDC distributes general funds, entities are not required to implement the exact initiatives proposed in the FDC proposal; the FDC expects each entity to spend money in the way it best sees fit to achieve its goals and those of the movement. However, please point out any significant changes from the original proposal, and the reasons for the changes. Note that any changes from the Grant proposal, among other things, must be consistent with the WMF mission, must be for charitable purposes as defined in the grant agreement, must be reported to WMF, and must otherwise comply with the grant agreement. The WMF mission is "to empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally."

• CHANGES

• Wikimedia Norge was allotted a funding of roughly half the originally requested amount, which necessitated planning to achieve a reduced number of goals and initiate a reduced number of activities compared to the original grants submission. The original four programs outlined in the Round 2 application were: ( 1 ) Wikipedia for the GLAM sector, ( 2 ) Commons Outreach Norway, ( 3 ) Wikipedians in Residence, and ( 4 ) Professionalization of Wikimedia Norway.
• The board of Wikimedia Norway chose to totally abolish program 2 (Commons Outreach), and realized that the hiring of staff inherent in program 4 would require more time than available from the date of secured funding. The main focus and resources were attended to programs 1 and 3, stepping up the efforts to reach out to the GLAM sector in Norway with messages to share content, hire Wikipedians-in-Residence, and develop further the free licensing practice. However, some activities on program 4 (Professionalization) were also conducted, their impact reported below. Besides, the Board decided in 2013 to put more emphasis into Recruiting women editors, which is reported below.
• The original application also anticipated a Project in Northern Saami to be fully funded by public sources in Norway (NOK 200.000 = c. USD 33.333). With the reduction in the FDC funding, this program became dependent on government funding. Government funding was saplied for in October 2013 and April-May 2014, but the government handling of the many submissions was delayed until after the timeframe of this grant period. New submissions for government grants are awaiting during fall, 2014. The Saami Thing original submission deadline in September has been suspended in favour of an open application process, which the WMNO will pursue this fall.

'Program title 1. Wikipedia for the GLAM sector'

What were the stated objectives of this program? Please use SMART criteria to explain these goals.

• The objectives of the program is to enhance the outreach towards the GLAM sector in Norway, by:

• develop and offer GLAM institutions, curators and relevant employees throughout the country, a series of more (A) advanced editing training courses in Wikipedia editing, rules and regulations, licensing, and strategic use of Wikipedia and Wikimedia Commons during fall, 2013 - and also in dedicated tutorial tracks at Wikipedia Academy 2013 and Wikipedia Academy 2014.
• develop technical and information architectual solutions to integrate Wikipedia and Wikimedia Commons content in the nationwide, travelling app trial project (B) Heritage Here (Kultur- og naturreise), in order to offer travellers in Norway Wikimedia textual and visual content throughout the trial areas in 2013, and (if realized) throughout the country in 2014.
• support the two objectives above (A, B), by organizing a number of textual and visual production (C) competitions on GLAM themes, through an intensification of established editing competitions on the Wikipedia, and at least one targeted outreach sub-competition towards the sector during Wiki Loves Monuments 2013 in September, 2013.
• support the two objectives above (A, B), by bringing GLAM professionals and experienced wikipedians together in 4-5 social and tutorial evenings annually, starting in full from fall, 2013.

What is your progress against these objectives? (Include metrics and number of volunteers/staff involved.)

In 2012, Wikimedia Norge focused on firmly establishing a Wikipedia project with Arts Council Norway as a model and top-down call for individual institutions to involve with the chapter. Under this co-operation. We managed to reach out to a large number of GLAM institutions, which obtained the following impact results in the grant period:

• 960 new Wikipedia articles in the category Cultural heritage
• 350+ individuals got targeted training in editing and/or uploading
• 19 wikipedians got individual grants and created several hundred culture-related articles
• 18 GLAM institutions had Wikimedia-related activities in the period
• 8 wiki academies or workshop arranged, with 150+ participants
• 3 institutions established internal Wikipedia editing circles
• 2 big hackatons, created interface between Wikipedia and kulturminnesøk

Detailed explanation of impact:

• A. Develop and offer GLAM institutions advanced editing training courses in Wikipedia editing, rules and regulations, licensing, and strategic use of Wikipedia and Wikimedia Commons during fall, 2013 - and also in dedicated tutorial tracks at Wikipedia Academy 2013 and Wikipedia Academy 2014.

During fall 2013, Wikimedia Norge did not yet have an employed staff, and focused on ad-hoc training courses inside the institutions, by help of the Wikipedians-in-Residence. During the first half year, seven trainings were conducted with some 50 participating GLAM employees. These internal training sessions continued in 2014. The trainings increasingly take place inside the institutions, i.e., they are maturing to take the relay further:

Weekly trainings in the archives sector, facilitated by the WiR and a dedicated group 7 members strong at the National Archives, taking responsibility for training archives officers all over Norway during 2014.

Continuous trainings of the experts and staffs, and a Wikipedia writing circle of employees, at the National Library, facilitated by the WiR and supported by WMNO, including wiki workshops.

Regular trainings and a Wikipedia writing circle at the Directorate for Cultural Heritage (who now have started an editing group), the United Nations Foundation of Norway, and minor events attracting a total of 10-15 attendees.

The main event during fall was, however, the main GLAM seminar in November called Wikipedia - Cultural Heritage in free float, and attracting 150+ GLAmM employees. The seminar was opened by the National Antequarian (Mr Jørn Holme), the deputy of the Arts Council Norway, the National Archivarian (Mr Ivar Fonnes), and the vice chairman of Wikimedia Norway. The National Antequarian, Mr Holme, gave sector speicalists a very strong 'go' order, revealing that he is himself an ardent wikipedian after office hours. Lecturers included Axel Petterson (Wikimedia Sweden), WiR Knut Hjelleset (Wikimedia Norway), Sebastian ter Burg (Wikimedia Netherlands), and WiR Kjersti Lie at the NTNU university in Trondheim (Wikimedia Norway). All in all, the 150 attendees from the GLAM sector received a systematic, in-depth visualization of the possibilities of participating with text, data, and images to the Wikipedia.

During winter, Wikimedia Norge recruited its first employees and started to stage larger events on our own accord. GLAM sector professionals also took part in Wikipedia Academy in December, but all sessions were conducted in plenary. From February on, we organized monthly, open wiki workshops at selected institutions, mobilized through website, blog, Facebook and Twitter, and partly through the channels of the location institutions. Each workshop typically mobilized 15-25 people, with some 40 participants at the film workshop at Cinemateket (Oslo). The workshops arranged, with number of participants in parantheses:

December: Wikipedia Academy (35)

February: Norwegian Museum of Cultural History (15)

March: Directorate of Cultural Heritage (10), Preus Photo Museum (25, blog post)

April: Technical Museum (n.a.)

May: Cinemathographic Museum (40), Mining Museum, Kongsberg (15)

June: Natural History Museum (10)

Alltogether, WMNO and partnering institutions have reached out to an estimated total of 300 individuals at open seminars and workshop, and another 50 internal GLAM employees inside institutions, summing up to training 350+ individuals in Wikipedia editing and/or Commons upload.

• B. Develop technical and information architectual solutions to integrate Wikipedia and Wikimedia Commons content in the nationwide, travelling app trial project Heritage Here (Kultur- og naturreise), in order to offer travellers in Norway Wikimedia textual and visual content throughout the trial areas in 2013, and (if realized) throughout the country in 2014.

The Heritage Here progress was severely hampered during fall by the peril of abandonment of this large-scale, state-funded project. However, the project was continued after the pilot phase, and Wikimedia Norge took part in a planning session in December to prepare the hackaton (hack4NO) which took place on February 6-8, in Oslo, with 1,000 participants, including 4 Wikipedi activists. Wikimedia Norge (Lars Jynge Alvik, WiR at the Directorate of Cultural Heritage) participated in the planning process with technical inputs and data, and established WMNO on the organizer list. In December we also managed to get Heritage Here attached to the Wikimaps Nordic project, the results of which still waits to be seen as regards Heritage Here.

In the second half of 2013, Wikimedia Norge's co-operation with the GLAM sector resulted in the systematic linking of Wikipedia articles tailored to the item in question at the Digital Museum. This is the web interface for the public to view museum artifacts and photos of all the museums of Norway, and when visitors study images they get the corresponding Wikipedia article mirrored and linked in the bottom of each hit (example 1, example 2). In this way, the general public who search for which ever image topic at museum web collection sites, will reach to the Digital Museum where the Wikipedia entry on that particular topic is being linked to. This creates a substantial visibility for Wikipedia and added credibilty in the GLAM sector.

A major source for Heritage Here is the site Kulturminnesøk, a map solution with entries to the 150,000 cultural heritage sites in Norway. This site has an increasing interface with Wikipedia, in several ways. The cooperation on WLM 2013, and the usage of the Norwegian web interface for cultural heritage sites (www.kulturminnesok.no) as a basis for locating WLM candidate sites and documenting Wikipedia articles, resulted in a strongly increase in the traffic on that site redirected from the Wikipedia. The site Kulturminnesøk increased from a total of 7,000 visits directed from Wikipedia in 2012-13, to a total of 20,000 visits directed from Wikipedia in 2013-14. At the same time, the site promotes Wiki Loves Monuments and other features of Wikipedia or Wikimedia Commons. In 2014, the Directorate for Cultural heritage will establish a permanent, technical solutions to automatically upload the thousands of photos from the kulturminnesøk site, to Wikimedia Commons.

• C. Support the two objectives by organizing a number of textual and visual production competitions on GLAM themes, through an intensification of established editing competitions on the Wikipedia, and at least one targeted outreach sub-competition towards the sector during Wiki Loves Monuments 2013 in September, 2013.

Wikimedia Norge has initiated a tradition of writing competition with prizes at Wikipedia, and these are quite popular. Competitions organized by the Wikipedia community are weekly, while WMNO takes on a role by allotting extended prizes to selected competitions, and mobilizing external participation through social media channels and partners.

To further increase article production, the Directorate for Cultural Heritage installed a scholarship program with Wikimedia Norge, under the joint Cultural Heritage Project. The small scholarships of NOK 10,000 (USD 1,500) each, were granted in to 15-20 individuals, most of them among the 35 participants. The aim was to fill in articles to the images that were taken during WLM 2013. The scholarship program resulted in several hundred articles.

During fall, we had 5 weeks of GLAM themes adding 153 new articles at the Competition of the Week at Wikipedia, more precisely focusing on Norwegian cultural heritage (twice), Olavsrosa, Coastal Culture, and Archaeology during weeks 31, 32, 36, 37, and 38, respectively. The writing contests had an integrated photo illustration element. In December, the Directorate and WMNO also organized one article editing contest in week 49 on the topic cultural heritage sites, at the Wikipedia (all three language versions take equal part).

The total number of new articles in the categories Cultural heritage in the grant period, was 960, distributed with 380 in Bokmaal, and 580 in Nynorsk.

Wiki Loves Monuments was arranged together with the Directorate for Cultural Heritage, both in 2012 and 2013. The number of uploaded photos increased from 1,995 in 2012, to a total of almost 2,500 in 2013. However, a sector sub-campaign under WLM 2013 was not achieved.

he major arena for sector involvement on the Bokmål Wikipedia, is the Wikipedia Cultural Heritage Project site which WMNO and the Directorate organized in 2013. There are at any given moment 35-40 individuals signed up fir the activities, and activity (site visits) at this project site were 363 in October, 2013, 335 in December, 370 in February, and 447 in March, 2014.

• D. Support the two objectives by bringing GLAM professionals and experienced wikipedians together in 4-5 social and tutorial evenings annually, starting in full from fall, 2013.

The first social and tutorial event was the combined Wikipedia Academy (35 participants) and Christmas Dinner Table in mid December. Since then, there have been numerous social events including approximately 10 internal trainings, 7 wiki workshops, and other organized happenings. Generally, WMNO seeks to have a minimum social element to each event, such as sightseeing, shared meals, and get-togethers after trainings.

All workshops and courses for professionals have been announced at village pumps and open to participation from wikipedians, which materialized to some degree.

After new year, WMNO and the Directorate staged a hackaton with many local wikipedians and wikimedians, resulting in the inclusion of Norwegian cultural heritage site ID numbers in Wikidata. This has created a very easy template to categorize and describe a potential 150,000 different cultural heritage sites by their ID number.

Which Wikimedia movement strategic priority (or priorities) did this program address and how?

• Increase participation - by attracting wikipedians through seminars, workshops, and competitions.
• Improve quality - through competitions, writing circles, and individual scholarship grants
• Encourage innovation - by creating interface between WLM, Wikipedia, Digital Museum, and kulturminnesøk.

What key activities were conducted and/or milestones achieved with this program?

• June 5 - Editing workshop with employees at the Directorate for Cultural Heritage. 10-12 participants.
• Aug 1 - Wikipedia Sources Safari, at the Directorate for Cultural Heritage. 6 participants.
• Sept 5 - Editing workshop with employees at the Directorate for Cultural Heritage. 10-12 participants. Attaching cultural heritage site photos to 20-25 relevant Wikipedia articles.
• Oct 30 - Editing workshop with employees at the Directorate for Cultural Heritage. 10-12 participants. Attaching cultural heritage site photos to 20-25 relevant Wikipedia articles.
• Nov 26 - Major GLAM seminar in Oslo. Five wikipedians on the one-day lecturer list. 150+ participants.
• Dec 2 - Editing competition on GLAM topic articles. 68 new articles.
• Dec 15 - Wikipedia Academy 2013 in Oslo, focusing on the development of Wikipedia, Wikimaps Nordic, and Heritage Here. Established a vital link between those two projects. 35 participants.
• Jan 6 - Milestone meeting between WMNO and the National Library. Agreement to recruit a WiR whom WMNO proposed the day after, started working on on 20/1.
• Jan 23 - Meeting the Labour Movement Library and Archive, regarding future co-operation, photo donation, etc.
• Feb 6 - WMNO participated at National seminar on open data in the GLAM sector (web)
• Feb 6 - WMNO participated at the #Hack4NO major hackaton in Oslo, contributing with Wikimedia data etc.
• Feb 26 - Wiki workshop and editing course at the Museum of Cultural History (Folkemuseet) in Oslo. Some 20 attendees. (blog post)
• March 3 - Meeting between WMNO and the Museum of Cultural History (Folkemuseet) concerning Wikipedia, photos, uploading of their 200-300,000 photo release.
• March 17 - WMNO participated at the Nordic Archive Communication Conference, resulting in two requests for regional WiRs.
• March 18 - Wiki workshop at the Directorate of Cultural Heritage in Oslo, with 2 instructors and 8 participants from the GLAM sector.
• March 26 - Wiki workshop at the private Preus Photo Museum in Horten. Editing, training. Editing competition at Wikipedia. 20-25 attendees. (competition)
• April 8 - WMNO meeting with Wikimedia Deutschland (Barbara Fiescher, Lilly Iliev) concering GLAM project work, and joint presentation at Wikimania.
• April 8 - WMNO and Heritage Here together participates at the Zugang Gestalten seminar in Berlin, presents the co-operation on releasing data between WMNO and Heritage Here.
• April 10 - Night at the Museum, Norwegian Technical Museum, Oslo. WMNO and Directorate for Cultural heritage (Anja Heie) performed stunt editing training of visitors.
• May 5 - Wiki Workshop at Cinemateket / Norwegian Film Museum, Oslo. Several presentations and tutorial sessions. 40 participants.
• May 20 - WMNO (Lars Jynge Alvik, Dan Mikael Heggø) lectures about "Wikidata: Structure and authority directories meet the free crowdsourcing of Wikipedia", at the University College of Oslo. 300 participants.
• May 22 - Wiki Workshop at the Mining Museum in Kongsberg, Buskerud county. Social program and article editing. 15 participants. (blog)
• May 23 - Editing competition with the Directorate for Cultural Heritage. (blog). 9 participants, 25 new articles.

June 11 - Event only for wikipedians at NHM. 5 participants.

• June 27 - Editing competition of the Week together with the Directorate for Cultural Heritage. 13 participants and 137 new articles. (blog)

If your entity did not achieve the desired objectives, why not? If it did, what enabled this? If the initiative was not in your plan, why did you pursue it?

Substantial delays with employment and heritage Here created worries at first, but our model of an active Board together with very independent and empowered employees, yielded very quick results once we went "operational" after December. The key success factor was probably to set strategic direction (GLAM, Women, film production) and let employees enjoy substantial independence and autonomy in creating arenas and events to shape results.

Long-time effort is starting to yield substantial results, with several new institutions initiating projects focusing on contributing data and sources to the Wikipedia and Wikimedia Commons. The process now seems to be self-propellant, the challenge is to choose between options and be more selective, since we can not serve all institutions that wish to "go Wikipedia". Many institutions have now hired dedicated staff in addition to the WiR's, and these staff typically conduct photo donations, attach links to archival sources or data, and sometimes write articles.

The hiring of paid staff was mandated to the most senior members of the Board who had long experience from professional life and the employer role.

The idea of focusing to much on editing training is under some revision, as there are doubts as to the retention rate of participants. The 35-50 sessions organized in September-November 2012 typically left a 3 months activity spike, at substantial effort.

A large number of events, trainings and workshops has not managed to substantially increase the number of lasting wikipedians, but maybe halted the decline. On the other hand, the events have probably created the trust and credibility that resulted in substantial photo donations and uploads (see below).

It takes a lot of work to create wikipedians by conscious and organized effort. We have seenmore focus on getting data, sources, resources linking, and images, from institutions.

There has certainly been an increase in the participation of GLAM experts in editing, but this has not offset a decline in the general participation and recruitment of editors.

Editing training is somewhat more left with the institutions, since it wears rather a lot on the community.

Plans to integrate Iceland, Greenland, etc in the WLM, were clearly much too ambitious with present resources.

Any additional details:

• After the grant period, co-operation has materialzed with the Nordland Museum, University of Tromsø, and with Heritage Here (workshops) on GLAM topics.

'Program title 3. Wikipedians in Residence'

What were the stated objectives of this program? Please use SMART criteria to explain these goals.

• The program should create an attractive platform for recruiting, developing and utilizing the resources of Wikipedians-in-Residence (WiR) in Norway, by doubling the number of WiR's from the present 2 to at least 4 residencees by the end of the program period. Further, experience merits that Wikimedia Norge should assist WiR's more closely in involving the total staff of their institutions more thoroughly. We believe the chapter should assist WiR's in broadening their reach and appeal to other staff of their instition and their professional network, to increase participation and reach.

What is your progress against these objectives? (Include metrics and number of volunteers/staff involved.)

• We have achieved to more than double the number of WiR's in Norway. There are presently 5 WiR's (Østby, Roede, Fløan, Alvik, Lie), after we had 6 during fall, 2013. There are dialogues to recruit WiR's to two institutions at present, including the Science Museum in Trondheim. We have managed to firmly established WiR's who are starting to earn experience and expertise, and who obtained the following impact results in the grant period:

• 8,000 - 9,000 images uploaded by WiR from the National Library collections, starting in May 2014.
• 4.600 - 4,500 images uploaded by WiR from the Directorate of Cultural Heritage, testing in October 2013 and starting in January 2014.
• 500 - 1,000 image uploads from the Norwegian Museum of Cultural History, focusing on the Wilse collection and object images.
• 500 - 1,000 image uploads from other institutions, by WiR's and core WMNO activists, including editing instructor Anne-Sophie Ofrim.
• 10 - 20 internal training sessions during the period, with up to 100 internal attendees.
• 3 Wikipedia writing circles established, where employees come together to edit the Wikipedia at the institutions.

In addition, institutions have released images to Flickr and Digitalt Museum in free licenses, which have been ploaded by various bots and volunteers.

During fall, the National Archives (Riksarkivet) established a Wikipedian-in-Residence for 4 months, which has since been extended and continues. The National Archive want to contribute with its vast repository of data containing millions of images, invaluable first-hand sources, archives, and genealogical records. Wikipedian Eirik Fløan (board of Wikimedia Norge 2012-13) has been their WiR since 2013. Apart from assisting their full-time Wikipedia officer with further strategy, he did editing courses, other trainings, and mobilization of textual editing within the archives sector. The National Archives has taken on to train regional archives staffs, resulting in active wikipedians from the archives in Hordaland and Bergen, among others.

In January, the National Library of Norway (Nasjonalbiblioteket) recruited a Wikipedian-in-Residence (Lars Jynge Alvik) who spent his first months exploring the many possibilities of data collection and outreach that are inherent in the National Library's role as a repository of all published books, printed material, all Norwegian films, all Norwegian photographs, and an enormous collection of manuscripts, maps, etc. The National Library expressed has started circles for textual editing of the Wikipedia, work with metadata, linking sources, and uploaded almost 10,000 images to Wikimedia Commons since May, 2014. Besides, the WiR succeeded during summer of 2014 to program an application in the national book directory www.bokhylla.no to refer to the book in an Wikipedia article (lower right at the site, "Referere"). This lays the foundation for a very effective use of Bokhylla as a reference resource in Wikipedia articles.

These breakthroughs were the result of long-term work from Wikimedia Norge, starting in early 2013 and substantially carried out by board member Harald Groven. He held a presentation at the National Library in November 2013, which resulted in the institutions taking direct action to explore a major initiative the year after.

At the Directorate for Cultural Heritage (Riksantikvaren), the technical WiR (Lars Jynge Alvik) produced some highly sophisticated tools for WLM (Q1) and for cultural heritage image uploading and metadata retention (Q2). In fall, 2013 he initiated a photo upload in which the Directorate established an interface and a bot which released and uploaded 4,750 photos to Wikimedia Commons. These images were selected during fall as newly 'in the free'. The bot ('Riksbot') ran through January. The stream of uploaded images can be seen here. In addition, the W-i-R established linking templates in order to easily link cultural heritage topic articles to their respective ID number among the 130,000 or so numbers in the national registry.

Which Wikimedia movement strategic priority (or priorities) did this program address and how?

• Increase participation by promoting editing among GLAm experts within institutions.
• Improve quality by the same means.
• Encourage innovation by new technical solutions to link between Wikipedia, bokhylla, and the database of cultural heritage sites.

What key activities were conducted and/or milestones achieved with this program?

• Mentioned in more detail under program 1, and in the text above.

The W-i-R's have conducted quite different tasks, falling into mainly 4 groups : (a) Strategy, (b) Mobilization & training, (c) Editing, and (d) Technical.

The following table gives an overview of the progress with Wikipedians in Residence in Norway:

1. Oslo Museum - - - WiR period 2013, 2014 - WiR name Lars Roede - Tasks (b) Mobilization. (c) Editing. - Results Quality articles. Image release and uploads.
2. Museum of Cultural History - - - WiR period 2013, 2014 - WiR name Jon Birger Østby - Tasks (a) Strategy. (c) Editing. - Results Quantity articles and category completeness (example). Photo donations (1,505 images uploaded manually). Strategic work to link different databases and repositories to Wikipedia.
3. Directorate of Cultural Heritage - - - WiR period Aug-Dec 2013 - WiR name Knut Hjelleset - Tasks (b) Mobilization. - Results Editing courses, sector seminar in Oslo.
4. Directorate of Cultural Heritage - - - WiR period Aug-Dec 2013 - WiR name Lars Jynge Alvik - Tasks (a) Strategy. (d) Technical. - Results WLM infrastructure, map solutions, list localizations, source programming, image uploading bot (4,750 images uploaded).
5. National Archives - - - WiR period 2013-2014 - WiR name Eirik Fløan - Tasks (a) Strategy. (b) Mobilization. - Results Institutional strategy, editing courses, mobilization.
6. University of Technology and Science (NTNU) - - - WiR period Oct-Dec 2013 - WiR name Kjersti Lie - Tasks (c) Editing. (d) Technical. - Results Cleaning up the category structure and articles related to the topics and heritage of the university. Image uploads.
7. National Library - - - WiR period Feb-Apr 2014 - WiR name Lars Jynge Alvik - Tasks (a) Strategy. Later: (b), (d). - Results Editing circles. Source programming, image uploading bot with (8,748 images uploaded).

If your entity did not achieve the desired objectives, why not? If it did, what enabled this? If the initiative was not in your plan, why did you pursue it?

The program and concept basically yields results.

More institutions ask us to help them install WiR's.

Plans to create Nordic arenas for WiR's was probably too ambitious. Efforts to bring them together are unsuccessful.

Plans to substantially get into co-operation with the Labour Movement Library and Archives in early 2014, proved too ambitious, as well.

WiR's are torn between a sense of affiliation to WMNO, and to their institution. Some are quickly "domesticated" into the institution.

Experience shows that the number of partnering institutions that a chapter can manage, is limited.

Technically skilled Wikipedians-in-Residence is a very scarce resource. Currently, we have only really skilled, technically able WiR in Norway, who has a combination of tutorial, Wikipedia, and technical programming skills. This is a major hurdle for further expansion and outreach!

Any additional details:

• Regional museums in Nordland county approach for similar assistance from WMNO, including possibly a WiR..
• Regional archives in Hordaland county approach for similar assistance from WMNO.
• The Science Museum (Vitenskapsmuseet) in Trondheim last year released their photos of exhibits and artifacts in CC-BY-SA license. They want closer co-operations with WMNO, including the recruitment of a WiR.

'Program title 4. Professionalization of Wikimedia Norway'

During spring, 2014, Wikimedia Norge produced it's first ever recruitment video, in both a long and a short version. These were produced at marginal cost by Wikimedia Norge employee Tor Arne Bjerke, a professional film producer.

Some 40 attendees at the Cinemateket wiki workshop in Oslo, watch the recruitment video being showcast - before a program of editing training and social evening.

Wikimedia Norge's first employees: Tor Arne Bjerke, Astrid Carlsen, Jorid Martinsen.

Wikimedia Norge program manager Astrid Carlsen (right) assists a newcomer in Wikipedia editing. Preus Museum, Horten.

Wikimedia Norge's offices in Oslo.

Highly concentrated GLAM experts training to edit the Wikipedia, in the Preus Photography Museum in Horten, southwest of Oslo, March 26, 2014.

Three board members from WMNO, visiting WMSE in Stockholm for instant learning.

Wikipedia Academy at the Architecture Museum in Oslo, December 14, 2013 - rounded off the second quarter with FDC funding.

Kulturminnesøk (www.kulturminnesok.no), the national cultural heritage database directory utilized for Wiki Loves Monuments, with a visible WLM promo to the lower left.

Not just a walk in the park - a group of wikipedians is guided through the Botanical Garden in Oslo, by zoologist and wikipedian Peter Bøckman.

Delegates at the 2013 Annual Assembly in Oslo.

Anja Heie and Håkon Magne Bjerkan - driving forces of the wikipedization of the Directorate for Cultural Heritage.

Wikipedia Academy in December 2013 - the fourth academy staged by WMNO.

Morten Wang from the University of Minnesota, explaining the anatomy of the "decline of Wikipedia" to the Wikipedia Academy, December 15, 2013.

What were the stated objectives of this program? Please use SMART criteria to explain these goals.

• The program should clearly increase the ability of Wikimedia Norge to attract funding, plan and conduct projects, document progress, and communicate results.

What is your progress against these objectives? (Include metrics and number of volunteers/staff involved.)

• Employment of 3 full- or part-time employees, on a total of 1.7 FTEs, since December 2013/January, 2014. There were 100+ applicants, and the Board of WMNO entrusted a 3-person group of Board members to carry out the recruitment process. The employer role is divided between chairman and vice chairman with a clear division of responsibilities.
• The staff employed have diverse project skills, including planning, employment and leadership, budgeting and reporting, public funds submission, and event management.
• Signing in to rent an office location in Oslo, which is a "NGO House" in the Tøyen area of the east-central city. It is being rented on a forward tenant agreement with the organization of high school students (Elevorganisasjonen) at very low risk. Costs will be well within budget, and we will have 2-3 rooms including staff office, editing room, and shared facilities with other tenants.
• Application for a public grant of NOK 5,9 million (USD 950.000) in April and October, corresponding to the Store norske leksikon application process and projected entirely to facilitate recruitment and outreach within academia (universities) and the Nynorsk language community. The application process has involved the Arts Council Norway and has at least increased attention to, and approval of, Wikimedia Norway as a more professional player.
• The Board drafted, and formally adopted, a general Employment Agreement template, a specified IT Regulation for employees, an Employment Manual, and a salary ceiling for the recruitment. In 2014, work instructions and new contracts were developed and signed.
• From June 2014, the Board has an employee representative, who has the right of speech and proposal, but not voting rights, in the Board.
• The ability to plan and conduct projects has been enhanced by hiring staff, and approving a rigorous half-year plan to operationalize projects and set measurable, 'SMART' objectives for each project. Projects have been tailored to both contribute to strategic goals (2011-15), and at the same time correspond with hired staff expertise and resources.
• The half-year planning and the corresponding (revolving) half-year budgeting gives a new tool of measuring results and progress. However, there is still work to be done on project design and tools. Budget and cost control is very tight, and we always reach budgeted results within very close margins.
• From Spring 2014, we have an external, registered auditor to audit the accounts, starting with the 2013 annual accounts and the 2013-14 grant period accounts.
• Social media now includes the following development:

• Facebook following increased from 1,129 to 1,334 during Q3, and 1,384 followers in September.
• Twitter following increased from 464 to 668 during Q3, and 813 followers in September.
• Substantially more activity at our blog.
• Chapter websites updates less regularly than social media.
• A regular newsletter to members.

• Hired staff participate actively, together with Board members, in communicating externally.
• The staff has just preliminarily started to work the higher education, with the result that the Lillehammer University College (Høgskolen I Lillehammer) will start up two Masters programs in 2014-15, where Wikipedia editing and publication is an integral part of the didactic offer. Wikimedia Norge is currently connecting them with similar efforts at the University of Nordland (Bodø) and the Norwegian School of Business (Oslo).
• In February-March 2014, WMNO produced it's first ever film to recruit and attract support of Wikipedia. The film has both a 120 seconds and a 30 seconds version. We applied to have the film broadcast at the Pentecoast pro-bono TV advertising slots, but it did not pass the selection this time. The formal launch will take place at a renewed Wikipedia.no web interface.
• During the 2014 meeting with the WMF - the first such meeting in the history of WMNO - we had fruitful discussions on the following improvement arenas, which the Board will actively discuss and consider before the next Annual Assembly:

• Implement rotating Board periods, so that there is always somebody in the Board who has at least 1 year of term experience.
• Consider external members to the Board, and/or an external advisory board.
• Implement external accounting, utilize standard accounting software.

Which Wikimedia movement strategic priority (or priorities) did this program address and how?

• Stabilize infrastructure - by organizing WMNO better and secure more continuity, lower risk, and
• Increase reach - by implementing active social media communication channels.

What key activities were conducted and/or milestones achieved with this program?

• A substantial visibility in media, on issues spanning between 'The decline of Wikipedia', 'paid editing', 'mobilizing women', 'Saami Wikipedia', and the ensuing 'quest for public funds' (media archive).
• WMNO obtained accreditation of community photographers to the Central Bank Galla on January 14, resulting in 26 photos of high-ranking leaders from politics and the corporate world (Commons) (blog post).
• The Board visited Wikimedia Sweden before Christmas, and the employees in February, to learn from their experience and practices.

If your entity did not achieve the desired objectives, why not? If it did, what enabled this? If the initiative was not in your plan, why did you pursue it?

• Recruitment and external outreach has worked well.
• Social media outreach is increasing, the readership of Facebook stories is up from typically 100, to typically 300-400.
• Recruitment of new members has not been prioritized enough during the period. Employment processes and office installations have consumed much time, but this is probably worth the effort. Membership however, has declined a bit and this needs to change.
• The "board HR model" to guide employees in their tasks, is to be constantly evaluated and/or reviewed.

Any additional details:

• Renewal of the Wikipedia.no web page is in the final stage. It will first of all guide visitors towards participation and tutorial, and the recruitment film will be visible there.

'Program title x. Recruiting women editors to Wikipedia'

What were the stated objectives of this program? Please use SMART criteria to explain these goals.

• The 2011-2015 Strategy of WMNO, adopted in 2011, describes one of its 10 goals in the following way:

• Wikipedia attract more female editors than today at all the language versions

• Target competitions, events, and trainings along typical female-attracting topics such as GLAM, culture, and environmental sciences.
• Give economic support to specific projects to reach out to women, as far as bylaws allow.
• Develop further the approach towards students, and other potential contributors, in Northern Saami Wikipedia.

• In January 2014, the Board of Wikimedia Norge adopted an updated 2014 Plan which included women recruitment as a major task for the chapter. This was followed up by assigning one of the part-time employees to work solely with this challenge. The 2014 Plan integrated the gender issue into the approach to increase the thematic scope of the Wikipedia, and stated the following projects:

• To attract new contributors, achieve a greater range of topics and a better balance between men and women editors, we will co-operate with selected partners on targeted events, competitions, and other actions to strengthen topics that are poorly covered.
• Stage a Constitution Editing Relay for women.
• A Wikipedia editing competition for Women's Day in March (March 8)
• A Wikipedia editing competition during summer, with female focus.
• Take initiatives to establish a mentoring system for new, female contributors.

What is your progress against these objectives? (Include metrics and number of volunteers/staff involved.)

• A recent gender statistics tool (from Wikimedia Chile) is not working anymore, and with this loss we were deprived of a much used tool to measure the distribution between men and women among editors in Norway. Before the tool disappeared, the women editor rate was 8-12 % for Bokmål, and 30 - 40 % for Nynorsk.
• One part-time employee is fully dedicated to recruiting women, and has initiated a number of activities.
• A Constitution Editing Relay for women was started in February with the Minister of Culture editing the Wikipedia, followed by other leaders and role-models. The relay has got some media coverage and has been covered by blog postings and internal media of the editor's institutions.

• A two-week Wikipedia editing Competition of the Week on women's topics was staged in March, and was the most successful competition ever at the Wikipedia in Norway, with 592 new articles created. The first prize was two tickets for the Lady Gaga concert in Oslo. The participants were one woman and 9 men, i.e. the main achievement was to get male, veteran wikipedians to write on gender-specified issues.
• A large number of other editing competitions focused on GLAM and culture issues, with some / limited success in mobilizing women.
• A substantial proportion of GLAM experts who edit the Wikipedia, are women. This is evident especially among regional and local institutions, where the overwhelming rank-and-file, and editors, seem to be women. This is evident in the known editors from, among others, the Directorate of Cultural Heritage, Bergen Archives, Hordaland Archives, the Norwegian Telecom Museum, NTNU, etc.

Which Wikimedia movement strategic priority (or priorities) did this program address and how?

• Increase participation - by trying to attract more women.
• Improve quality - by broadening the topics of articles from the typical male topics.

What key activities were conducted and/or milestones achieved with this program?

• March 3 - Start of a two-week Wikipedia editing Competition of the Week on women's topics was staged in March, and was the most successful competition ever at the Wikipedia in Norway, with 592 new articles created.
• March 6 - The minister of culture edits her first article, guided by local wikipedian & WiR. Dialogue with WMNO about the Wikipedia. (radio) (blog post)
• April 9 - WMNO meeting with Wikimedia Deutchland concerning women recruitment to Wikipedia.
• April 23 - Managing Director of the Confederation of Norwegian Enterprises (NHO), Mrs Kristin Skogen Lund, edits the Wikipedia. (blog)
• May 20- Director of the Media Ehics Board, Mrs Kjersti Løken Stavrum, edits the Wikipedia. (blog)
• June 18- Lawyer Anine Kierulf edits the Wikipedia entry on Norway's constitution. (blog)

If your entity did not achieve the desired objectives, why not? If it did, what enabled this? If the initiative was not in your plan, why did you pursue it?

• It proved hard to recruit women through competitions. The result of competitions was to recruit (veteran) men to edit articles about women, and "female" topics.
• It seems that the GLAM focus is the most efficient way of attracting female editors. We know of a substantial number of female editors among GLAm experts, but these are rarely active in the internal community as such, i.e. in discussions and village pump activities.

Any additional details:

Lessons learned

Lessons from the past

A key objective of the funding is to enable the movement as a whole to understand how to achieve shared goals better and faster. An important way of doing this is to identify lessons learned and insights from entities who receive funds, and to share these lessons across the movement. Please answer the following questions in 1–2 paragraphs each.

1. What were your major accomplishments in the past year, and how did you help to achieve movement goals?

• The main accomplishment was to assist the National Library of Norway in its first "wikipedization" efforts, recruiting a Wikipedian-in-Residence for them and discussion strategic directions and options with them in 2013 and January 2014. This has opened a vast boquet of possibilities of knowledge sharing, and resulted this year in the sharing of c. 10,000 images of great historic value, through Wikimedia Commons. This enhances the quality of the Wikipedia and the cultural heritage at Wikimedia Commons.

• Another accomplishment was the operative breakthrough in the GLAM sector brought about by the November 2013 GLAM Seminar, an event attracting 150+ GLAM experts and institution employees, and opening up a large number of partnerships and options of collaboration in the coming years. This will increase reach, article and image quality (in the GLAM field), and hopefully increase participation.

• The successful recruitment and retention of three able and skilled employees was another, major accomplishment.

2. What were your major setbacks in the past year (e.g., programs that were not successful)?

• The major setback was probably the fact that applications for external funds have not been successful. Applications have included minor ones for funds from the Free Speech Fund (Fritt Ord), and a major one for state funds for encyclopedic activity, which was intended to be spent on editing training and outreavh among the Nynorsk and Saami communities.

• Another setback is the fact that we have never managed to firmly establish Wiki Loves Monuments as a really attractive and mobilizing event for Commons and Wikipedia in Norway. Participation is too low, and reflects an inability to prioritize the needed marketing and event-making efforts to get results.

3. What factors (organizational, environmental) enabled your success?

• The major factor was the ability and success in employing three able employees, and allowing them to develop an independent and autonomous environment, at the same time working closely with the Board on strategy and direction. Instead of micro-management, the Board allows employees to have substantial saying over their tasks and workday, at the same time keeping joint trach on strategic direction and priorities. The change during Spring 2014, where employees got their permanent seat in the Board, probably contributes to the better exchange between Board and staff.

4. What unanticipated challenges did you encounter and how did this affect what you were able to accomplish?

• WMNO encountered unanticipated resistance and opposition from substantial parts of the Wikipedia community towards a forward-leaning role of the WMNNO when it comes to setting objectives for the development of Wikipedia. The dichotomy between WMNO and the (Bokmål) community has always been alive, and has not been reduced during the last years. As an example, efforts by the WMNO to establish trainings or seminars for admins and patrollers attracted minimal support, and these and other in-community plans (like newbe mentoring) has had to be put on hold.

5. What are the 2–3 most important lessons that other entities can learn from your experience? Consider learning from both the programmatic and institutional (what you have learned about professionalizing your entity, if you have done so) points of view.

• Allow employees great practical autonomy and independence in their pursue of tasks and operations, but be clear on the strategic direction and priorities of the movement. Do not micro-manage employees, and do not let the employees doing simply "the boring stuff" like accounting or licking envelopes. It is paramount that employees are being let into the core purpose and business of the chapter, performing also tasks such as outreach, partnerships, and stakeholder management.
• Prioritize goals and efforts. Do not identify 10 goals (like we did in 2011), but stick to maybe a maximum of 3 or 4 objectives. Also, be picky on which partnerships to develop and which projects to pursue. If a project does not work, you must either make it work within reasonable time, or abolish it.
• Include a broad portfolio of competences into your Board. Do not go for a Board of 9 male IT students (no offence!). Try to let the electoral committee identify candidates from the different walks of life, of varying age, gender, and background.
• Train and recruit potential Wikipedians-in-Residence in time, if you want to go for that kind of project. Good Wikipedians-in-Residence who are social, skillful, technical, and knowledgeable of the partner sector, are extremely scarce and hard to get.

Lessons for the future

The Wikimedia movement grows as each entity in the movement reflects and adapts its approaches to changing needs and contexts. The questions below encourage you to apply your thinking in the sections above of "how well have we done" and "what have we learned" to the development and execution of future organisational and program strategies. The questions below can be informed both by your own entities' learnings, as well as the learnings of other movement entities (e.g., adding a new program that appears to have caused significant impact in several other countries or communities).

1. What organisational or program strategies would you continue?

• Recruiting and retaining Wikipedians-in-Residence.
• Focus on release of public data and upload of public images.
• Employ a mix of full- and part-time employees (enhance scope).

2. What might you change in organisational and program strategies in order to improve the effectiveness of your entity?

• Prioritize more relentlessly between goals, objectives, partners, and projects.
• Consider to attract a number of external board members to include externals' views.
• Get success also outside the GLAM area, probably in the educational sector.

3. Please create at least one learning pattern from your entity's experiences this year and link to it here.

Stories of success and challenge

Of all the accomplishments highlighted through this report, please share two detailed stories: one story of a success and one story of a challenge that your entity experienced over the past year in a few paragraphs each. Provide any details that might be helpful to others in the movement on the context, strategy, and impact of this initiative. We suggest you write this as you would tell a story to a friend or colleague. Please refrain from using bullet points or making a list, and rather focus on telling us about your organization's experience.

Case study: success

• From January 2014, Wikimedia Norge started a series of wiki workshops, reaching out to GLAM institutions not only in Oslo but also in Horten and Kongsberg. The series of 7 workshop plus the Wikipedia Academy (in December) created the kind of arena between wikipedians, activists, chapter, and partners that immediately attracted participants. The events were thoroughly marketed both at the Wikipedia village pumps, at the websites of the partnering institutions, and on Facebook and Twitter. From a beginning with 10-15 attendees, the events increased in scale and reached out to 40+ participants at the wiki workshop at the Cinemateket (Film Museum) in Oslo. Other workshops have been of a scale varying from 15 to 25 participants, but nonetheless successful in their own way. Some event locations opened their archives for image releases and uploads. Some participants even represented yet other external institutions who later started their own Wikipedia-related activities. The success of these events is due to their broad, yet attractive appeal. Invitation is being done very broadly, but the topic is rather narrow. In this way we manage to reach out to the 10-40 people in the Oslo area who are actually interested in that very topic. The sometimes "geeky" approach is not a hurdle as long as marketing hits broadly into many target groups. The 7 (8) workshops reached out to a total of 250+ participants, including the Wikipedia Academy.

Case study: challenge

• The major challenge that WMNO has, is to get Wiki Loves Momuments out to the general community as an attractive competition and event. The project has been poorly stewarded from the start, it appeared probably to many as an external program that WMNO "had" to implement and operate, In the board at the instance of the first participation (2012), we were unable to enlist volunteer photo enthusiast to help staging the competition, and the whole process was really one of writing letters to photo clubs, and hoping that somebody would show up. Photo safaris were few and little visited, and there were few events to take or upload images together. The situation has, by and large, persisted ever since. Each year the Board agrees that "this time we will make it better", but the drive and priority has not been on the side of the WLM. The responsibility to stage and organize the WLM is a kind of negative prize - each year "somebody has to do it", and instead of innovating and making it a real fun, the approach is rather narrow and fatalistic. This has worn on the enthusiasm for the competition and created some fatigue over WLM. One bright part of the story is that prizes are usually rather attractive and the awarding ceremony is always nice and social, being a joint event with the Directorate for Cultural Heritage and usually combined with the very social Christmas Dinner Table in December. But this does not outweigh the fact that participation is way to narrow. The result is a meager 2,000 or so annual upload, further hampered by the fact that objects have to be sought from official registries - which probably is a hurdle to some. The movement has yet not been able to mobilize enthusiasm, support, participation, and joint events to make the WLM a great success.

Additional learning

1. What are some of the activities that are happening in your community that are not chapter-led? What are the most successful among these, and why?

Mapping success

The agreement of cooperation between Arts Council Norway and Wikimedia Norge, was the starting point of a great movement of sharing and opening of public data, which would not had happened without this "call from above". The co-operation call in early 2012 said:

It is in the interest of the public that sectors like archives, museums, arts and culture are, as much as possible, covered at the Wikipedia and other sources of knowledge, [...] with updated texts, illustrations, links, and statistics." Arts Council Norway has established a co-operation with Wikimedia Norge, the organization behind Wikipedia. Arts Council Norway wants that information available in various channels like the archives portal, digital museum, digital stories, Europeana, can be connected together with contents in vital sources of knowledge like the Wikipedia.

In reality, this started substantial activity at institutional level, and at the Wikipedia, which got its own dynamics and force much of it independently of assistance from the WMNO. Wikipedization of public services and public information started to occur even without our knowledge, from 2012 on. One good example is the Norwegian Mapping Survey ("Kartverket"), who for long lingered on to a policy of selling public maps and mapping services, in a proprietary form. It is well known that the former Government instructed Kartverket to release a vast amount of new maps in high resolution to the public domain, free of charge, in summer 2013. However, this government body started releasing older maps even before that, and uploaded them to Wikimedia Commons. Norway's largest newspaper reported in 2014 that Kartverket was releasing "old maps", but employees within the government body started to upload old maps to Commons as early as 2011, together with a large number of other entities.

That year, user Kcita uploaded 500 historical maps to Commons, and Karsten Lien started to update a number of Wikipedia articles on map topics. Karsten Lien started up working for Kartverket in 2010 with the Norway Digital project, which is also connected to the Heritage Here project. And the historic maps service of "Kartverket" already had funding from the Arts Council Norway. So here were some early advocates of the openness movement within the map services, who utilized Wikipedia as their platform of making maps and map history available to the public. Together they had already in mid-2011 created a Wikipedia entry on the historical nautic map collections published in Norway. In mid-2011 user Kcita also started to upload 500 historic maps from Kartverket's collections to Commons, including 200+ nautical maps. The much later 2014 dropping of historical land maps, however, has yet yielded only 5 uploads by volunteers at Commons. The story shows how interns of public institutions can succeed in releasing and uploading large numbers of valuable data and heritage, even independently of the parallel efforts of the Wikimedia movement. We call this development "self-propellant" (selv-forsterkende) and it illustrates how success at a general level, or at some levels, can initiate and ignite a burst of activity at lower, or other levels that the initial agents could hardly foresee.

Competition, Featured and Good Articles

Wikimedia in Bokmål has for long developed a sustainable practice of getting forth featured articles or lists, with a set evaluation structure and process with deadlines and rules. This is probably not uncommon at other Wikipedias, but in Norway the process has been orchestrated and maintained for many years by user Morten Haugen, a librarian from central Norway who is a veteran wikipedian and WMNO activist. Even before the WMNO existed, the featured / good article system was launched and has today brought forward 248 Featured Articles, 635 Good Articles, and 148 Good Lists & Portals. The topical spread is rather good, with strong presence of culture- and science-related articles among the many (typical) history articles. Morten Haugen has also managed to integrate the sytem with both the Article of the Week feature (Articles of the Week must be nominated and good/featured).

The article distinction and evaluation system is also well integrated with the Competition of the Week movement. These are totally community-led and community-driven processes, even though Wikimedia Norge regularly (perhaps once a month, on average) nominates it's own Competition of the Week topics and yields extra prizes to the winners. That is often being done with GLAM partners, but the operation and integration of the various competition and distinction processes is totally managed by the community. In 2013, a community volunteer (and at that time, Board member of WMNO), developed a program that automatically computes editors' contributions, data add, number of new or revised articles, etc, during competitions. By simply relating the competition to a certain Wikipedia catageory (for example, "Women" or "Culture"), the program automatically computes and awards points and scores to the contestants, with both individual and aggregate scores and data adds visible (see yellow boxes here for example). Before this program, contestants would have to compute their scores themselves. One success in this story is that the program has also been offered to other Wikipedia communities, of which Wikipedia in Finnish language has adopted the Norwegian-developed program and setup. The process has been fully community-driven, but in Norway though the WMNO played a noticeable part in awarding prizes every week to the competitions in question.

2. Provide any links to any media coverage, blog posts, more detailed reports, more detailed financial information that you haven't already, as well as at least one photograph or video that captures the impact your entity had this past year.

• Images from several events in the Category Wikimedia Norge]
• The WMNO media archive is found here.

Compliance

Is your organization compliant with the terms defined in the grant agreement?

1. As required in the grant agreement, please report any deviations from your grant proposal here. Note that, among other things, any changes must be consistent with our WMF mission, must be for charitable purposes as defined in the grant agreement, and must otherwise comply with the grant agreement.

• Deviations restricted to mainly abolish program 2, due to reduced funding.

2. Are you in compliance with all applicable laws and regulations as outlined in the grant agreement? Please answer "Yes" or "No".

• Yes

3. Are you in compliance with provisions of the United States Internal Revenue Code (“Code”), and with relevant tax laws and regulations restricting the use of the Grant funds as outlined in the grant agreement? Please answer "Yes" or "No".

• Yes

Financial information

1. Report any Grant funds that are unexpended fifteen (15) months after the Effective Date of the Grant Agreement. These funds must be returned to WMF or otherwise transferred or deployed as directed by WMF.

• From the accounts, there is an under-spending of NOK 1,010, or almost precisely USD 170, during the grantmaking period until July 1, 2014.

2. Any interest earned on the Grant funds by Grantee will be used by Grantee to support the Mission and Purposes as set out in this Grant Agreement. Please report any interest earned during the reporting period and cumulatively over the duration of the Grant and Grant Agreement.

• Accrued interests on the project account were NOK 173 until July 1, 2014. This corresponds to USD 30.

Signature

Once complete, please sign below with the usual four tildes. Bjoertvedt (talk) 22:37, 30 September 2014 (UTC)