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Grants:APG/Proposals/2013-2014 round2/Wikimedia Norge/Progress report form/Q1

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Purpose of the report

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This form is for organizations receiving Annual Plan Grants to report on their results to date. For progress reports, the time period for this report will the first 6 months of each grant (e.g. 1 January - 30 June of the current year). For impact reports, the time period for this report will be the full 12 months of this grant, including the period already reported on in the progress report (e.g. 1 January - 31 December of the current year). This form includes four sections, addressing global metrics, program stories, financial information, and compliance. Please contact APG/FDC staff if you have questions about this form, or concerns submitting it by the deadline. After submitting the form, organizations will also meet with APG staff to discuss their progress.

Global metrics overview - all programs

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We are trying to understand the overall outcomes of the work being funded across our grantees' programs. Please use the table below to let us know how your programs contributed to the Global Metrics. We understand not all Global Metrics will be relevant for all programs, so feel free to put "0" where necessary. For each program include the following table and

  1. Next to each required metric, list the outcome achieved for all of your programs included in your proposal.
  2. Where necessary, explain the context behind your outcome.
  3. In addition to the Global Metrics as measures of success for your programs, there is another table format in which you may report on any OTHER relevant measures of your programs success

For more information and a sample, see Global Metrics.

Overall

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Metric Achieved outcome Explanation
1. # of active editors involved
2. # of new editors
3. # of individuals involved
4. # of new images/media added to Wikimedia articles/pages
5. # of articles added or improved on Wikimedia projects
6. Absolute value of bytes added to or deleted from Wikimedia projects


Telling your program stories - all programs

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Please tell the story of each of your programs included in your proposal. This is your chance to tell your story by using any additional metrics (beyond global metrics) that are relevant to your context, beyond the global metrics above. You should be reporting against the targets you set at the beginning of the year throughout the year. We have provided a template here below for you to report against your targets, but you are welcome to include this information in another way. Also, if you decided not to do a program that was included in your proposal or added a program not in the proposal, please explain this change. More resources for storytelling are at the end of this form. Here are some ways to tell your story.

  • We encourage you to share your successes and failures and what you are learning. Please also share why are these successes, failures, or learnings are important in your context. Reference learning patterns or other documentation.
  • Make clear connections between your offline activities and online results, as applicable. For example, explain how your education program activities is leading to quality content on Wikipedia.
  • We encourage you to tell your story in different ways by using videos, sound files, images (photos and infographics, e.g.), compelling quotes, and by linking directly to work you produce. You may highlight outcomes, learning, or metrics this way.
  • We encourage you to continue using dashboards, progress bars, and scorecards that you have used to illustrate your progress in the past, and to report consistently over time.
  • You are welcome to use the table below to report on any metrics or measures relevant to your program. These may or may not include the global metrics you put in the overview section above. You can also share your progress in another way if you do not find a table like this useful.
Target Last year (if applicable) Progress (at end of Q2) End of year (projected or actual) Comments
Example Example Example Example Example

Revenues received during this period (6 month for progress report, 12 months for impact report)

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Please use the exchange rate in your APG proposal.

Table 2 Please report all spending in the currency of your grant unless US$ is requested.

  • Please also include any in-kind contributions or resources that you have received in this revenues table. This might include donated office space, services, prizes, food, etc. If you are to provide a monetary equivalent (e.g. $500 for food from Organization X for service Y), please include it in this table. Otherwise, please highlight the contribution, as well as the name of the partner, in the notes section.
Revenue source Currency Anticipated Q1 Q2 Q3 Q4 Cumulative Anticipated ($US)* Cumulative ($US)* Explanation of variances from plan
A B C D E F G H I J K

* Provide estimates in US Dollars


Spending during this period (6 month for progress report, 12 months for impact report)

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Please use the exchange rate in your APG proposal.

Table 3 Please report all spending in the currency of your grant unless US$ is requested.

(The "budgeted" amount is the total planned for the year as submitted in your proposal form or your revised plan, and the "cumulative" column refers to the total spent to date this year. The "percentage spent to date" is the ratio of the cumulative amount spent over the budgeted amount.)
Expense Currency Budgeted Q1 Q2 Q3 Q4 Cumulative Budgeted ($US)* Cumulative ($US)* Percentage spent to date Explanation of variances from plan
A B C D E F G H I J J2 K
TOTAL B C D E F G H I J J2 N/A

* Provide estimates in US Dollars


Compliance

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Is your organization compliant with the terms outlined in the grant agreement?

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As required in the grant agreement, please report any deviations from your grant proposal here. Note that, among other things, any changes must be consistent with our WMF mission, must be for charitable purposes as defined in the grant agreement, and must otherwise comply with the grant agreement.

Are you in compliance with all applicable laws and regulations as outlined in the grant agreement? Please answer "Yes" or "No".

Are you in compliance with provisions of the United States Internal Revenue Code (“Code”), and with relevant tax laws and regulations restricting the use of the Grant funds as outlined in the grant agreement? Please answer "Yes" or "No".

Signature

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Once complete, please sign below with the usual four tildes.

Resources

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Resources to plan for measurement

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Resources for storytelling

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Basic entity information

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Table 1

Entity information Legal name of entity Wikimedia Norge
Entity's fiscal year (mm/dd–mm/dd) 01/01-12/31 and 07/01-06/30
12 month timeframe of funds awarded (mm/dd/yy-mm/dd/yy) 07/01/14-06/30/15
Contact information (primary) Primary contact name Erlend Bjørtvedt
Primary contact position in entity Vice chairman
Primary contact username Bjoertvedt
Primary contact email erlend@wikimedia.no
Contact information (secondary) Secondary contact name Jarle Vines
Secondary contact position in entity Chairman
Secondary contact username Jarvin
Secondary contact email jarle@wikimedia.no


Overview of this quarter

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The purpose of this section is to provide a brief overview of this report. Please use no more than 1-2 paragraphs to address the questions outlined below. You will have an opportunity to address these questions in detail elsewhere in this report.

CHANGES: Please describe how you changed your plans and budget based on the FDC allocation approved by the Board in 2014, and your rationale for these changes. You can then use the changed plans and budget as the basis on which to report back on the first quarter.

  • The Board of the WMF reduced the allocation of funds to WMNO, compared with the submission from the chapter, from USD 432,000, to a final USD 215,000. This means that the programs outlined in the last submission (May, 2014), has been substantially changed.

Wikimedia Norge's Board of directors decided in the Board meeting of July, 2014, to adopt a 2014 Budget that substantially cuts programmatic cost, and focused to uphold staff capacities, in the next period. In the Board meeting on November, 3, a 2014-15 Budget will be approved in accordance with the actual funding provided by the WMF, and with the revised targets for public (state) funding. Table 8a of our initial submission listed a number of programs and projects, and their associated programmatic cosyt (excl staff cost). The following table indicates the changes compared to the submitted program costs:

Program Initial budget (Table 8a) Revised Budget (NOK)
Regional Outreach Events 50,000 n.a.
Monthly wiki Workshops 20,000 20,000
Competition prizes 20,000 35,000
Mini-grants 50,000 0
Photo & film hunts 10,000 0
Film Project Tutorial 50,000 50,000
Wikimaps Nordic costs 25,000 0
Wiki Loves Memories 100,000 0
Outreach material GLAM 25,000 0
Academic competitions 25,000 0
Wikipedia Academy 100,000 75,000
Northern Saami Program 500,000 750,000
Surveys, etc 100,000 0
Film and media 100,000 0
TOTAL 1,225,000 930,000

During Q1, it became evident that WMNO strongly needs some (part-time) technical staff to support present programs and GLAM collaborations with external institutions, with technical expertise, programming, and tasks related to Wikimedia and Commons. Presently, the lack of technical skills among the present staff hampers program development, and volunteer support is harder to get by in the technical field, than in the tutorial and other areas. Therefore, the Board will discuss during November and potentially take action to re-allocate funding and seek to employ a (part-time) technical staff at WMNO.

HIGHLIGHTS: What were 1–2 important highlights of the past quarter? (These may include successes, challenges, lessons learned.)

  • The six summer holiday weeks were used to rewrite employee contracts, negotiate salary revisions, budgeting, and preparing the 2014-15 Strategic Action Plan. All 3 employed staff chose to retain their positions, and we are lucky to be able to draw on their experience during the next period. The administrative efforts also included a 2-days visit from the Wikimedia Foundation (Anasuya, Kate, Garfield) in early August, where Board members and staff discussed strategy, professionalization, finances, and next steps with the WMF delegation.
  • New GLAM initiatives, including a 2-day drawing / illustration workshop at the Art Academy of Oslo (KHiO), resulting in a number of non-illustrated Wikipedia topics being illustrated by arts students. Further, the GLAM outreach event outside Oslo connected to Heritage Here (in Lillehammer), and arrangement to stage the first independent GLAM event in Northern Norway (Bodø).

WIKI-FOCUS: What Wikimedia projects was your entity focused on (e.g., Wiki Commons, French Wiktionary) this quarter?

  • Wikipedia bokmål, Wikipedia Nynorsk, Wikipedia Northern Saami, Wikimedia Commons.
  • Wiki Loves Monuments 2014 carried out through September, 10 winners submitted to the global competition.

GROWTH: How did your entity grow over the past quarter vs. the previous quarter (e.g., Number of active editors reached/involved/added, number of articles created, number of events held, number of partipants reached through workshops)?

  • Q1 includes effectively 6 weeks of Holiday, since Norwegians take holiday at overlapping intervals through July and first half of August. Therefore, the number of events has been limited, to the following:
  • 2 events of the Female Editor Relay, starring author Agnes Ravatn, and mucisian Hedvig Mollestad.
  • 4 Wiki Workshops arranged (KhiO Oslo, National Library Oslo, Heritage Here Lillehammer, National Archives Oslo).
  • 86 external participants altogether at these 4 events.
  • 2 media stories in national media.
  • 1 writing competition (about Tove Jahnson, arranged with the Finnish Embassy)
  • Wikipedia Bokmaal:
    • 120 new editors in July-August, against 158 the year before.
    • 130 "heavy" editors (> 100 edits), against 128 the year before.
    • 72.1 million page views, against 51.8 million the year before.

Financial summary

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The FDC requires information about how your entity received and spent money over the past year. The FDC distributes general funds, so your entity is not required to use funds exactly as outlined in the proposal. While line-item expenses will not be examined, the FDC and movement wants to understand why the entity spent money in the way it did. If variance in budgeted vs. actual is greater than 20%, please provide explanation in more detail. This helps the FDC understand the rationale behind any significant changes. Note that any changes from the Grant proposal, among other things, must be consistent with the WMF mission, must be for charitable purposes as defined in the grant agreement, must be reported to WMF, and must otherwise comply with the grant agreement. The WMF mission is "to empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally."

Revenues for this quarter

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Provide exchange rate used:

  • USD = 6.oo NOK

Table 2 Please report all spending in the currency of your grant unless US$ is requested.

  • Please also include any in-kind contributions or resources that you have received in this revenues table. This might include donated office space, services, prizes, food, etc. If you are to provide a monetary equivalent (e.g. $500 for food from Organization X for service Y), please include it in this table. Otherwise, please highlight the contribution, as well as the name of the partner, in the notes section.
Revenue source Currency Anticipated Q1 Q2 Q3 Q4 Cumulative Anticipated ($US)* Cumulative ($US)* Explanation of variances from plan
Membership fees NOK 20,000 300 300 3,333 50 Summer is "dad season" for memberships
Gifts from individuals NOK 15,000 1,682 1,682 2,500 280 Only individuals so far
Event support and fees NOK 55,000 0 0 9,166 0 No payable events before spring
Sales revenues NOK 10,000 0 0 1,666 0
FDC funds from WMF NOK 1,400,000 213,025 213,025 233,333 35,504 Funds accounted as spent
Saami project funding NOK 750,000 0 0 125,000 0 Application deadline moved to Januar
State projects funding NOK 250,000 0 0 41,666 0 Main application (Summer) was rejected by the State
Total Revenues NOK 2,500,000 215,007 215,007 416,666 35,835

* Provide estimates in US Dollars


Spending during this quarter

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Table 3 Please report all spending in the currency of your grant unless US$ is requested.

(The "budgeted" amount is the total planned for the year as submitted in your proposal form or your revised plan, and the "cumulative" column refers to the total spent to date this year. The "percentage spent to date" is the ratio of the cumulative amount spent over the budgeted amount.)
Expense Currency Budgeted Q1 Q2 Q3 Q4 Cumulative Budgeted ($US)* Cumulative ($US)* Percentage spent to date Explanation of variances from plan
Personnel cost NOK 1,010,000 154,181 154,181 Low costs in summer holidays
Office costs NOK 100,000 40,880 40,880 Rent paid until New Year
Wikipedia Academy NOK 70,000 0 0 Will be arranged in spring
Other rental and meeting costs NOK 30,000 6,542 6,542
IT, postal, etc NOK 5,000 907 907
Accounting, auditing NOK 40,000 0 0 Auditing will accrue in Q2
Membership fees NOK 2,000 0 0 Will accrue later
Nordic activities NOK 5,000 0 0 Wikimaps Nordic activities, but no costs yet
Program activities (unapproved) NOK 50,000 0 0 Program activities to be scaled by Board.
Travelling cost NOK 75,000 10,315 10,315 Lower activity during summer
Meals, HR-related NOK 5,000 0 0 Low activity during summer
Competition prizes NOK 30,000 0 0 Will accrue this spring (WLM, etc)
Saami Project NOK 750,000 0 0 Application deadline moved to January
State funded projects NOK 25,000 0 0 Applications so far have been fruitless
Bank fees and other costs NOK 5,000 731 731
TOTAL NOK 2,467,000 213,756 213,756 Lower activity in summer

* Provide estimates in US Dollars


Progress toward this year's goals/objectives

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This section addresses the impact of the programs / initiatives* and objectives your entity has implemented over the past quarter and the progress your entity is making toward meeting this year's goals. We understand that some metrics may not be applicable in this quarterly report, so please add metrics here if they are applicable.

*In the past, the FDC has used the term 'initiative', but we are using the term 'program.'

Program 1

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Internal community program (new)
What are the objectives of this program? Please include metrics.
  • The program shall contribute to a collaborative culture that is welcoming to new editors and women at the Wikipedia projects, by action to
    • Mobilize at least 2,000 editors and 1,000 active editors (> 5 eds / month) in Bokmaal, by 2015.
    • Mobilize at least 300 editors and 100 active editors in Nynorsk, by 2015.
  • The program shall contribute to quality enhancement at the Wikipedia projects, by action to
    • Support a user-friendly interface and availability on both mobile and fixed platforms.

Objectives are being revised by the Board, due to the reduced program funding and the adoption of a totally Revised Strategic Action Plan in November. For example, there will not (as yet) be funds for mini-grants, or additional events for established editors.

When the Strategic Action Plan and connected objectives are revised, activity reports and metrics reports will be submitted as described in the FDC funds submission.

Progress against these objectives (include metrics and # of volunteers/staff involved)?
  • The main activities to support recruitment of editors, are the monthly Wiki Workshops, GLAM outreach activities, and the Female Editor Relays. The events particularly focus on external (non-community) participants in order to attract new editors. In the Q1, a total of 86 external participants took part in WMNO events, and it is not known how many of these had previous editing experience, and how many were total new to the project.
    • In Bokmaal, the number of total editors was 1,398 in August, against 1,524 in August the year before (objective 2015: 2000).
    • In Nynorsk, the number of total editors was 157 in August, against 158 in August the year before (objective 2015: 300).
Activities conducted.
  • Towards the internal community, WMNO arranged the following activities:
    • 1 writing competition in August about the finnish female author Tove Jahnson, together with the Embassy of Finland. This produced 25 new articles about literary topics from Finland, all written by established editors in the Wikipedia community. Prizes awarded from the Embassy.
    • WLM photo safari in late August. This only attracted 2 participants. It is still difficult to mobilize established users to photo safaris.
  • Updating of the recruiting site www.wikipedia.no' started.
What worked and what did not?
  • Wiki Loves Monuments is not attracting as many contributor as before, and the photo safari on August 31 only attracted 2 participants. The WLM as such mobilized only 33 photographers, down from 47 last year. Even though marketing can still be improved, there seems to be a certain level of fatigue internally over the WLM.

Program 2

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External GLAM Program (year 3)
What are the objectives of this program? Please include metrics.
  • The program shall contribute to increase the thematic scope in article cover, including women topics outreach, by action to
    • Recruit more female editors than today, on all language versions, by 2015.
    • Reach targeted numbers of articles in Bokmaal, Nynorsk, and Northern Saami, by 2015.
    • Attract a markedly larger amount of images, especially by releasing public imagery deposits in free licenses.
    • Reach an accumulated 10 Wikipedians-in-Residence in Norway, by 2015.
    • Cooperate with 2 more, major institutions, in 2014.

Objectives are being revised by the Board, due to the reduced program funding and the adoption of a totally Revised Strategic Action Plan in November. For example, there will not (as yet) be funds for Wiki Loves Memories, and metric ambitions may be reduced.

Progress against these objectives (include metrics and # of volunteers/staff involved)?
  • WMNO took the GLAM outreach and documentation program a step further by extending co-operation to two new institutions, along with activities with established institutions.
  • Promoted the Wikipedians-in-Residence model through the web sites of the National Library of Norway (link).
  • Promoted the drawing and illustrations workshop at the Arts Academy of Oslo, on National public radio (NRK), and in the countries largest newspaper Aftenposten, the weekend magazine Aftenposten K (not online).
Activities conducted.
  • National Library, Wiki Workshop about the great finnish, female author Tove Jansson. Arranged together with FinNo (Finnish-Norwegian Culture Institute). Altogether there were 20 participants.
  • National Archives, meetup with after-hours guiding through the collections, and some uploading of images of the National Archives basement. In total, 6 participants of whom most were established volunteers at both Wikipedia and commons.
  • Heritage Here, workshop in Lillehammer with 23 participants, arranged together with the Arts Council Norway. In total, 20 got training in applying Wikipedia / Commons to the Heritage Here and Digitalt Fortalt format, while 3 participants got dedicated Wikipedia editing training.
  • Arts Academy of Oslo (NEW), drawing and illustrations workshop attracting 50 students and 6 professors. The results was that 72 new illustrations were made available to the Wikipedia, and several of these are already in use at several language versions (1, 2, 3, 4). The experience was shared in a WMF blog post. At the workshop, 2 volunteers and 3 WMNO staff participated as tutors.
  • Nordland Museum (NEW), planning of October Wiki Workshop
  • WMNO (Lars Jynge Alvik) presented the GLAM outreach experience at Wikimania 2014.

To attract more women, the following activities were conducted:

  • The Female Editor Relay. Two new editors were mobilized, author Agnes Ravatn (blog post, article), and musician Hedvig Mollestad (blog post, article).
  • Editing competition and Wiki Workshop focusing on female author Tove Jansson.
What worked and what did not?
  • The GLAM Program ahs good progress, and activities were altogether successful. The Wiki Workshop format works very well. However, the Heritage Here process needs more traction and focus to yield substantial results.


Program 3

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External academia program (abandoned)

Due to reduced funding, this Program will be abandoned in its entirety, until additional funding is achieved.


Program 4

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Northern Saami Program
What are the objectives of this program? Please include metrics.
  • The program shall contribute to develop a viable Northern Saami editing community, by 2015. FDC funds will not be applied to be spent for this program, project costs will by and large materialize if the project gets other funding.
Progress against these objectives (include metrics and # of volunteers/staff involved)?
  • The Saami Parliament extended the submission deadline from September 2014, to January 2015. Therefore, applications for funding have been postponed in order to allow strategic planning and activities under other programs during Q1. Further discussions with WMSE over a possible cooperation will take place in Q2.


Program 5

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Professionalization and funding
What are the objectives of this program? Please include metrics.
  • The program shall contribute to professionalization and funding of Wikimedia Norge, by action to:
    • Strengthen communication, community support, and membership recruitment.
    • Release external funding with up to NOK 1 million in 2014-15.

Reduced funding will implie the abandonment of several program components, including surveys, readership / editorship studies, and some film projects. The final program components will be settled by the Board at the start of Q2.

Progress against these objectives (include metrics and # of volunteers/staff involved)?
  • Facebook, blogs, and Twitter have been utilized targetedly.
  • Facebook currently has 1,395 followers.
  • The application for NOK 5 million, distributed between 3 separate submissions, were all turned down by the Government in mid-September, 2014. There were all in all 8 applications, and only one was awarded: The Store Norske Leksikon received all the funding in the program. After this decision, WMNO went public in a newspaper interview and questioned whether or not the tender was at any moment open and fair, or whether it was a setup to fund the Store Norske Leksikon. The rejection of our applications have been appealed to the Ministry of Culture. (media entry in the leading business newspaper Dagens Næringsliv, September 19)
Activities conducted.
  • Revision of marketing web site and online shop started (finalize in Q2).
  • Systematic use of social media, increased number of Facebook followers, publishing all upcoming events on social media.
  • Systematic use of blog postings of all major events afterwards.
  • Submitted a number of new funding applications to the Free Speech foundation, the Savings Banks' Fund, NUUG Foundation, the Ministry of Culture, and other sources.
What worked and what did not?
  • Funding from national authorities seems difficult to get, at least on the major encyclopedic program of the Ministry of Culture. There seems to be a possible bias against Wikipedia in these central-government entities, while we meet a much more welcoming reception from the cultural institutions as such, including the National Library. Funding seems to call for much more focus from the chapter.

Any additional details:


Lessons learned

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Lessons from this quarter

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A key objective of the funding is to enable the movement as a whole to understand how to achieve shared goals better and faster. An important way of doing this is to identify lessons learned from entities who receive funds, and to share these lessons across the movement. The purpose of this section is to elicit some of these insights, which will be shared throughout the movement. Please answer the following questions in 1–2 paragraphs each.

What were your major accomplishments in the past quarter, and how did you help to achieve movement goals?

  • Retained and renewed contracts with 3 very able staff at Wikimedia Norge.
  • Reached out to 86 external prospect contributors in about 7 weeks in August and September.
  • Systematically used social media and got national media coverage on the GLAM outreach.
  • Reached out to 2 new GLAM institutions: Arts Academy of Oslo and Nordland Museum (October event).
  • The increase in readership (page views) continues.

What were your major setbacks in the past quarter (e.g., programs that were not successful)?

  • The Wiki Loves Monuments competition is increasingly difficult to mobilize. Marketing was done at film and arts colleges, but there was a reported uploading barrier to some students. There were some new photographers, but there seems to be fatigue among established contributors.
  • Our main application for state funds (NOK 5 mio) was turned down, which was a clear setback. The rejection was not substantially explained, and has been appealed to the Ministry of Culture. Only one out of eight applications was funded.
  • The reduction in editorship continues, except for the number of "heavy" editors which seems to increase.

What factors (organizational, environmental) enabled your success?

  • Strong receptiveness among collaborating GLAM institutions.
  • Wikipedians-in-Residence contribute a lot!

What unanticipated challenges did you encounter and how did this affect what you were able to accomplish?

  • None of particular importance.

What changes might you make in executing your initiatives into the next quarter?

  • Submit the program application to the Saami Parliament.
  • Employ a (part-time) technically inclined staff.
  • Reduce the number of objectives, focus more (revise the Strategic Action Plan).
  • Take the GLAM outreach out to Northern Norway for the first time (more travel cost).

Additional information

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Provide any other relevant information that may be helpful or relevant for the FDC (e.g., links to any media coverage, blog posts, more detailed reports, more detailed financial information).

  • The accounting of the 2012-13 Round 2 activities, has been audited and attested by an external auditor. The report has been submitted to the WMF.
  • WMNO hereafter applied external auditing of the calendric main accounts and balance sheets, as well.

Compliance

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Is your organization compliant with the terms outlined in the grant agreement?

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As required in the grant agreement, please report any deviations from your grant proposal here. Note that, among other things, any changes must be consistent with our WMF mission, must be for charitable purposes as defined in the grant agreement, and must otherwise comply with the grant agreement.

  • The changes are outlined above. More changes will appear in Q2 due to the revision of the Strategic Action Plan 2014-15.

Are you in compliance with all applicable laws and regulations as outlined in the grant agreement? Please answer "Yes" or "No".

  • Yes

Are you in compliance with provisions of the United States Internal Revenue Code (“Code”), and with relevant tax laws and regulations restricting the use of the Grant funds as outlined in the grant agreement? Please answer "Yes" or "No".

  • Yes

Signature

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Once complete, please sign below with the usual four tildes.


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