Grants:APG/Proposals/2016-2017 round 2/Wikimedia Norge/Proposal form (rewrite)

Proposal by Wikimedia Norge to support its annual plan with ~ 220,000 USD.

In the upcoming funding period Wikimedia Norge's annual plan includes two programs:

Program Outreach (which includes the Community support and Gender gap programs from previous years)
Program Content (which includes the Glam and Academia programs from previous years)

In the Outreach program we will continue our work on involving our communities and developing projects with community members. The program will also include new activities to support the Northern Sami Wikipedia community (former editors and institutions) and a more focused approach to our communications work.

The Content program will, in addition to several online editing and photo contests, continue its glam work (image donations, contests, events) with a selected group of Glam partners such as The National Library, The National Archive, The Directorate for Cultural Heritage and The Nobel Peace Center and a group of higher educational partners (both established partnerships and new) where we are invited to do Wikipedia-editing courses for students. With the hiring of a new part time staff member we will expand our glam work on Wikidata and archives-projects.

Go to Proposal form (rewrite)'s proposal form.

Return to the community review page.

We ask that you please don't make any changes directly to this page after the proposal submission date, but comment on the discussion page.

If you need to review the edit instructions you will find them in the edit intro.

Use this form if you are eligible to submit a proposal in the current round, to request funding in the current round.
This form must be published on Meta by the proposal submission date for each round to be considered, and no changes may be made after the submission date without staff approval.
This form complements your organization's annual plan, detailed budget, and strategic plan. It won't be considered complete without a detailed budget and strategic plan.
Organizations may apply for a funding period that does not exactly match their fiscal years. Follow the instructions carefully to understand what time period each question refers to.
Refer to the framework, guidance from the Board, and the FDC's recommendations before using this form, so you have an understanding of the Annual Plan Grants process.
Please Email FDCSupport@Wikimedia.org with questions about using the form.

A few terms used in the form:

FDC proposal form terms	Wikimedia terms	Learning & Evaluation terms
Revenue Spending or Expenses Currency requested Staff Long-term contractors Rate of change Annual plan Funding period Fiscal year	2016 Draft WMF Strategy Wikimedia project	Grant metrics Program Objective Goal Target Needs assessment Logic model Impact

Overview

In the funding period 2017-2018 Wikimedia Norge's annual plan includes three programs:

Program Supporting communities
Program Closing content gaps
Program Raising awareness of free, trusted knowledge

Each program has three main axes to give the programs a clear strategic direction:

Community involvement
Partnerships
Diversity

To start aligning our work to the new strategic direction Wikimedia Norge will

continue to focus on improving community involvement and giving community support
continue to develop and strengthen partnerships with a selected group of Glam and higher education partner institutions
expand our work on diversity issues by making these an integrated part of each of our programs

2. Name, fiscal year, and funding period.

Legal name of organization: Wikimedia Norge
Organization's fiscal year: 01/01/2017–31/12/2017
12-month funding period requested: 01/07/17-30/06/18
Currency requested: NOK
Name of primary contact: Astrid Carlsen, Executive director

3. Amount requested.

Exchange rate: 0.119 USD

Table 1

	Currency requested	US$
Total expenses for the upcoming year	2,005,000	238,595
APG funding requested for the upcoming year	1,850,000	220,150
Amount of funding received from WMF for the current year	1,610,000	191,590

4. How does your organization know what community members and contributors to online projects need or want? Does your organization conduct needs assessments or consult the contributors and volunteers most involved with its work?

Due to a conducted community survey in November/December 2016 we have now very useful feedback from community members and contributors:

Based on the survey (targeted active editors) and discussions on the village pump (1, 2) we see three main requests:

That we do more work to support the Northern Sami Wikipedia
That we need to improve our communication so that community members and contributors know how we can support them and they us
To continue to facilitate wiki meetups on different topics in and outside Oslo

The consultations on village pumps, discussion pages, via emails, social media (mostly facebook), telephone calls, meetings and wiki meetups, also gives us useful feedback and information on how we best should use the resources we have available. We would estimate we are part of almost twice as many discussions with community members and contributors by March 2017 than by March 2016. This shows us we are on the right track, and that we need to plan for resources to able to be part of these discussions. We also have a ongoing conversation and host meetings with Glam partners and Educational partners to make sure we plan activities they have a strong interest in supporting and promoting. By hiring a staff member with technical expertice and in-depth experience from the wiki-projects as a community manager, Wikimedia Norge now have the perspective of an active editor among our staff. This has been a very important step for Wikimedia Norge as an organization and will be for so for our future work as well. In 2018-2019 we would like to do a new survey that may include other target groups then active editors.

5. Please provide a link to your organization's strategic plan, and a link to your separate annual plans for the current and upcoming funding periods if you have them.

Financials: current year

The purpose of this section is to give the FDC an idea of how your organization is receiving funds and spending funds toward your current plan. Your current funding period is the funding period now in progress (e.g. 1 January 2016 to 31 December 2016 for most organizations. For Wikimedia Norge 1 July 2016 to 30 June 2017).

Table 2

Financials for the current funding period
Revenues or expenses	Planned (budgeted)		Actual, until one month before the proposal due date		Projected
	Currency requested	US dollars	Currency requested	US dollars	Currency requested	US dollars
Revenues (from all sources)	1,740,000	207,060	1,318,085	156,852	1,732,085	206,118
Expenses	1,710,507	203,550	1,160,961	138,154	1,715,000	204,085

Table 2 notes:

Total projected revenues: We received more in VAT-compensation then budgeted.

For detailed financial and activities reports from this year please follow these links:

Auditor's report 2016 (in English)
Financial statement 2016 (in Norwegian)
Annual report 2016 (in English)
Quarterly financial reports (in English)
Quarterly activities reports (in English)

Programs: upcoming year's annual plan

This section is about your organization's programs. A program is a defined set of activities that share the same objectives and a similar theory of change. Please share the general goal of each program, and then list the specific objectives that the program will meet. Please do not include information about your organization's operating activities in this section. You may provide information about activities like administration, staff and board training, fundraising, governance, and internal IT in another section or in a supplementary document, but please do not include these activities here as programs.

1. For each program, and overall

Include targets for each of the three shared measures for each program, and overall. If one or more of these required metrics are not relevant to any of your programs, please consult your program officer.
Also choose at least two grantee-defined metrics to highlight in this section, and include targets for each of these grantee-defined metrics for each program, and overall. (Other program-specific metrics may be included in your program objectives, in the detailed program sections below.)

Table 3

Shared metrics

Participants: The number of people who attend your events, programs or activities, either in person or virtually. This definition does not include people organizing activities, social media followers, donors, or others not participating directly.
Newly registered: The number of participants that create new accounts on a Wikimedia project. These include users who register up to two weeks before the start of the event.
Content pages: A content page is an article on Wikipedia, an item on Wikidata, a content page on Wikisource, an entry on Wiktionary, and a media file on Commons, etc. This metric captures the total number of content pages created or improved across all Wikimedia projects.

Grantee-defined metrics

Diversity: Number of new or improved articles on women's biographies on Wikipedia Bokmål, Nynorsk or Northern Sami and number of Sami-related items added to Wikidata
Community hours: Hours community members spend on organizing activities or helping staff organize activities (not included are hours spend adding content)

Program	Participants	Newly registered	Content pages	Diversity	Community hours
Program Supporting Communities	450	70	10,000	100	500
Program Closing content gaps	200	130	37,000	1,000	250
Program Raising awareness of free, trusted knowledge	200			50 % of newly registered define themselves as women	80
TOTAL FOR ALL PROGRAMS	~~750~~ 850 (690)	200 (150)	47,000 (30,150)	1,100	~~700~~ 830

Table 3 notes:

Strikethrough numbers are the numbers from our original proposal from 1 April 2017. Numbers in parentheses are numbers for comparison from our 2015–2016 proposal.
We welcome the grantee-defined metrics that let us include both metrics on diversity and community involvement!
Number of images uploaded to Commons have been around 30,000 for the last half year or year, uploads are mainly done by Glam partners but often on our request. The number of uploaded images might be smaller in the upcoming funding period due to transitions at Glam partners. Wikimedia Norge would like to focus on image use and not just the number of images uploaded.

2. Please list your goals and objectives for each program. Please be sure your objectives meet all three criteria for each program

The objectives listed are each SMART: specific, measurable, attainable and relevant, and include time-bound targets.
Include both qualitative targets and quantitative targets, and remember to highlight your baseline metrics.
Provide any additional information that is important to our understanding of this program. For example, you may include needs assessments, logic models, timelines, tables, or charts. Share how this program will contribute more broadly to movement learning, or explain how your program aligns with important Wikimedia priorities such as increasing participation and improving content on the Wikimedia projects.

Overview programs

To start aligning our work to the new movement strategic direction with service and equity as the two cornerstones WMNO will

continue to focus on improving community involvement and giving community support
continue to develop and strengthen partnerships with a selected group of Glam and higher education partner institutions
expand our work on diversity issues by making these an integrated part of each of our programs

What has helped us in rewriting our proposal from 1 April 2017 in addition to the staff and FDC assessments? In September WMNO staff and board had a full weekend strategy workshop where we started evaluating WMNO’s current strategy and our work for the 2016–2017 period. In October 2017 we endorsed the new movement strategic direction and our participation at Wikimedia Diversity Conference in Stockholm and the partnership conference in Berlin in November gave us the chance to take part in important discussions on how we can start aligning our work to the new strategic direction.

In addition to this, conversations with editors and partners have helped us in choosing and formulating targets for this rewritten proposal as well as the results from our community survey held in November–December 2016. Wikimedia Norge's community survey was held to find out more about our user base, both members and other Wikimedia users in Norway. The survey was primarily distributed with CentralNotice on all projects in Norwegian Bokmål and Norwegian Nynorsk, and CentralNotice on all English-language projects for users in Norway, but also via e-mail to all members of Wikimedia Norge and on the Facebook pages for Wikipedia in Bokmål, Wikipedia in Northern Sami and Wikimedia Norge. There was a total of 121 participating users.

Wikimedia Norge have three programs for the 2017–2018 funding period:

Program Supporting communities
Program Closing content gaps
Program Raising awareness of free, trusted knowledge

Each program has three main axes to give the programs a clear strategic direction:

A: Community involvement
B: Partnerships
C: Diversity

Program 1 Supporting communities reflects WMNO focus in 2016–2017 on increasing the community involvement in WMNO projects and WMNO’s efforts to support community activities. Examples of this work are:

Wiki meetups
Technical workshops
Online editing contests
Photo contests, Wiki Loves Monuments and Wiki Loves Earth
The Wikipedia Library
Wiki scholarships
Press accreditation for volounteers
Travel grants
Drone project
Free Knowledge Advocacy Group EU
Volunteer and staff participation in international Wikimedia conferences and workshops

Each year we work with The Nobel Peace Center on wikinobel

Program 2 Closing content gaps and Program 3 Program Raising awareness of free, trusted knowledge reflects how WMNO are shifting from partnerships that earlier often have occurred in an ad-hoc, project-based manner to engaging in partnerships with a strategic focus on impact. We will continue to work with a selected group of Glam partners such as The National Library, The National Archive, The Directorate for Cultural Heritage and The Nobel Peace Center and a group of higher educational partners such as the University of Oslo, Oslo and Akershus University College of Applied Sciences and Oslo National Academy of the Arts. As a small chapter we need both funding options and organization of events to happen in collaboration with partners. This helps us spend our resources in an effective and reasonable way and we have more ways of achieving impact in collaborations than we have on our own.

Northern Sami Wikipedia Since our work on the Northern Sami Wikipedia is new and started in July 2017 we would like to present our plans in more details in this proposal: The Northern Sami Wikipedia currently has 7,000 articles and no active community. In our community survey, and in discussions with community members, we are asked to start give active support to this project. The Sami people is a minority in Norway and as a chapter we think is very important that we support small language communities. With the new community manager on board and other well defined partnerships and programs we can build on and learn from, we would like to use our learnings to start a Northern Sami project. The project is divided in 3 phases, and the development depends on the results of each phase. All our 3 programs have activities that are related to our work on The Northern Sami project to best ensure impact. There is a high potential in getting our Glam partners to share Sami cultural heritage on Wikimedia projects. We are also leveraging existing Glam partnerships for this project, which simplifies the process a bit since we don't have to start from scratch with all-new partners.

Phase 1: Outreach and find a dedicated group of editors and partners to be involved. This work started at the February 2017 Glam-wiki meeting in Paris hosted by Unesco and Europeana.

Reach out to (a) editors who have contributed to the Northern Sami Wikipedia earlier, and (b) editors who give information on their user pages that they speak Northern Sami
Perform a user survey (via Qualtrics)
Join the 2017 Celtic Knot Conference
Translations into Northern Sami of bylaws, website, etc.
Reach out to Wikimedia Suomi, Wikimedia Sverige and Wikimedia RU, where the Sami languages are also spoken, and find possible cross chapter activities

Timeframe: August 2017–February 2018. Progress will be reported on in our progress report January 2018.

Phase 2: Adding content Add already available data from two state institutions, The Norwegian Mapping Authority and The National Library (NB) in collaboration with community members.

The Norwegian Mapping Authority, place names in Wikidata

Metrics:

Number of new places added to Wikidata: At least 500
How many times are those used?
The National Library collaboration, Sami literature in Wikidata

Metrics:

Number of new works added to Wikidata: At least 500
How many times are those used?

Secure national funding to further develop this work. Timeframe: February 2018–June 2018

Phase 3: Creating a community Involve GLAM and educational partners. Timeframe: Next funding period.

Program Supporting communities

Art+Feminism workshop at Oslo National Academy of the Arts
Wikimedia Norge board meeting February 2017
Outreach material at #wikinobel 2017

This program will strength and support the work done by and the collaborations between a diversity of communities, partner organizations and Wikimedia Norge

Program description

This program focuses on supporting and involving our communities. In 2017, Wikimedia Norge has worked a lot on improving community involvement in the WMNO programs and to find ways of giving community support to contributors to the various Wikimedia projects. Crucial for this work is the hiring of our fulltime community manager from July 2017. We will continue this work in 2018. Since Norway is a rich country our best ways of giving support is often not by making resources available but by giving administrative support to contributors to make their projects happen: Some examples are: applying for press accreditation, helping out with various applications, booking venues and food for wiki meetups and getting prizes for contests, contact different institutions and organizations to ask for content under free licenses. We also welcome movement discussions on how the resources we have can benefit contributors outside Norway and some of WMNO’s Wikigrants have been awarded to contributors from Bangladesh and Bolivia (2017). We have had crucial input from other Wikimedians working on smaller-language Wikipedias so far in our Northern Sami Wikipedia work.

In this program, our aim is to give support to contributors to help them making their ideas happen, to get to know more contributors from all over Norway and to help a diverse group of people to contribute to the Wikimedia projects. We have built strong Glam and Education partnerships over the last years and this gives us a standing as a relevant and important organization working for free knowledge. We have learned over the past 4 years that online projects work better than offline projects. An offline event with a partner should have a target in an online event. As an example: a guided tour about archive material from Armenia at The National Archive should happen the same week as an online editing contest about Wikipedia. Offline events for active editors should be community led. Offline Glam events are a way of building a partnership and networking, but not an effective way of attracting new editors or writing articles.

Being a chapter with 2.3 FTE we have a good mix of activities now that we have the time and resources to do and that contributors find valuable. We don't expect to make any major changes to this program in 2018 or 2019 and possible changes will very much depend on external national funding that allows us to expand this program.

Goals of this program

WMNO is an organization that works together with a diversity of communities and is considered an influential organization in free culture and open knowledge.
WMNO supports different community initiatives and share their results in social media together with contributors.
In the Northern Sami project WMNO will support knowledge and communities that have been left out by structures of power and privilege.

Challenges

Our work is Oslo-centric and we can risk volunteer burnout by focusing our work and projects in and around Oslo. We plan on hosting events outside Oslo at least two times a year and we offer reimbursements for travel expenses to all volunteers.
WMNO would still like to find more activities we can offer to give support to active editors and ways of welcoming new editors. All ideas volunteers present are discussed. Some ideas we will not be able to put to life and staff members try to suggest alternatives to support ideas.
Many of the Sami institutions and communities we want to collaborate with are in the northern part of Norway (2-3 our flights from Oslo ++), so building a network in the Sami community will take time because of the physical distance. We will have to plan for this in our annual plan and annual budget.

Objectives and targets

A: Community involvement

Objectives	Metrics 2017–2018	Further targets and metrics
Support different community initiatives to build a diverse and welcoming community	Participants: 200 Newly registered: 30 Content pages: 8,000 Community hours: 300	Award 12 wiki scholarships and travel grants Award access (done twice a year) to online resources through the Wikipedia Library Apply for press accreditation for volunteers Share 10 stories written by editors on our blog about community initiatives, 5 of them in English Help community members organise 5 wiki meetups for volunteers and 2 editing trainings for newbies Organise 2 technical wiki meetups Provide streaming of 2 events
Engage active and new contributors in adding content	Newly registered: 10 Content pages: 1,000 Community hours: 150	Organize or coorganize online editing contests Award 10 prizes in contests sponsored by WMNO or partners
Involve active editors in our higher education activities	Participants: 100 Content pages: 1,000 Community hours: 50	Continue our intern program Organize #faktajakt/#1lib1ref Announce higher education Wikipedia lectures on the village pump so active editors can help out online

B: Partnerships

Objectives	Metrics 2017–2018	Further targets and metrics
Involve partners in WMNO community initiatives	Participants: 100	Get 3 partners as coorganizers for online editing contests Get 4 sponsored prizes from partners for online editing contests Get 5 venues to use for events as in kind donations

C: Diversity

Objectives	Metrics 2017–2018	Further targets and metrics
Increase the number and quality of female biographies on Wikipedia	Participants: 50 Newly registered: 30 New or improved articles on women's biographies on Wikipedia Bokmål, Nynorsk or Northern Sami: 100	Organise an online editing contests in collaboration with Wikimedia Armenia on female biographies on Norwegian and Armenian Wikipedia Host an Art+Feminism workshop together with partner institution
Build a network among the Sami communities and Sami institutions (Glam or education)	Have a list of 6 community members who are interested in contributing to content related to Northern Sami on Wikimedia projects Have a plan in place for attending one Sami festival and host an editathon together with a Sami partner institution	Hold a survey among editors on Northern Sami and establish contact with former and active editors Provide translations of information about WMNO and Wikipedia in Northern Sami Establish 2 new partnerships with Sami institutions

Summary of this program’s targets

Participants: 450
Newly registered: 70
Content pages: 10,000
Diversity: 100 new or improved articles on women's biographies
Community hours: 500

Program Closing content gaps

Wikimedia Norge interviewed on Wikipedia and gender gap
Prizes for International women's day editing contest
Wikipedia-editing at The University of Oslo

This program will add high quality content to close content gaps on the Wikimedia projects by partnerships between Wikimedia Norge, volunteers and major Norwegian institutions