Grants:IdeaLab/Advertisement

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In India, most people use facebook. So, through advertisement on facebook showing small phrases about trending topics, it is possible that lot of people will start using wikipedia.
idea creator
Akashsrivastava1325
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created on16:00, 14 January 2018 (UTC)

Audience

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Who are the people you want to introduce Wikipedia to?

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Try to be as specific as possible about this group.

In what languages do they search for information, online or otherwise?

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In what ways does this group communicate with each other?

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This can include services and apps in social media, mailing lists, physical spaces like conferences or lectures, or at specific institutions like at a library.
Facebook

What are some reasons this group would use Wikipedia? How would they benefit from it, or what would they find useful?

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Think about what they would be interested in reading and learning about; does Wikipedia provide better access to information this group cares about?

Project idea

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What language Wikipedia projects will you promote to new readers?

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Hindi and English.

How will you communicate with new readers? Will you be communicating with them online, in-person, or both?

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One student can invite lot of people using social media to read wikipedia articles.

Describe your idea to engage new readers. How might it be implemented? What will you tell people about Wikipedia?

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Think about the steps that might involved to make this idea happen, and what you might teach people about your experience or others' experiences using Wikipedia.
It is very common that ordinary people get attracted after seeing ads on social media in india.

How will you know if this project is successful? What are some outcomes that you can share after the project is completed?

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If you’re not certain about how to respond to this question when starting your idea, you do not need to answer it right now. Campaign participants and Wikimedia Foundation staff can help you consider some options.
We can checkout which topics are trending number of viewers on that particular topic.

Do you think you can implement this idea? What support do you need?

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Do you need people with specific skills or resources to complete this idea? Are there any financial needs for this project? Do you need advising from Wikimedia Foundation staff?

Get Involved

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About the idea creator

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Participants

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Endorsements

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Nice idea but should be expanded in it's scope. As rural people would contribute to a large proportion of the people who are not aware of Wikipedia in India and the medium that connects with them the most are Newspapers, Magazines, FM Radio and Televisions rather than Social media, there would be a tremendous outreach in India if Wikipedia was advertised through the medium that reaches the most audience. Just restricting this to Facebook might not have a great impact among rural users. - - Kaartic correct me, if i'm wrong 18:15, 14 January 2018 (UTC)

Expand your idea

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Would a grant from the Wikimedia Foundation help make your idea happen? You can expand this idea into a grant proposal.

Expand into a Rapid Grant

No funding needed?

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Does your idea not require funding, but you're not sure about what to do next? Not sure how to start a proposal on your local project that needs consensus? Contact Chris Schilling on-wiki at I JethroBT (WMF) (talk · contribs) or via e-mail at cschilling wikimedia.org for help!