Grants:Programs/Wikimedia Community Fund/Rapid Fund/WLE Brazil 2024 (ID: 22592880)

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Applicant Details

Main Wikimedia username. (required)

Rodrigo.Argenton (at Commons)

Organization

N/A

If you are a group or organization leader, board member, president, executive director, or staff member at any Wikimedia group, affiliate, or Wikimedia Foundation, you are required to self-identify and present all roles. (required)

I'm a group leader of an informal Wikimedia group.

Describe all relevant roles with the name of the group or organization and description of the role. (required)

Rodrigo Tetsuo Argenton (rodrigo@foto.wiki.br) co-leader Marcella Montenegro (marcella@foto.wiki.br) co-leader

Main Proposal

1. Please state the title of your proposal. This will also be the Meta-Wiki page title.

WLE Brazil 2024

2. and 3. Proposed start and end dates for the proposal.

2024-05-26 - 2024-10-15

4. Where will this proposal be implemented? (required)

Brazil

5. Are your activities part of a Wikimedia movement campaign, project, or event? If so, please select the relevant project or campaign. (required)

Wiki Loves Earth

6. What is the change you are trying to bring? What are the main challenges or problems you are trying to solve? Describe this change or challenges, as well as main approaches to achieve it. (required)

Brazil's lush and diverse natural landscapes are genuinely awe-inspiring. From the vast stretches of the Amazon rainforest to the stunning waterfalls of Iguazu, the country boasts a myriad of protected natural sites that showcase its rich biodiversity. However, there is a significant problem—the sites' scarcity of free photographs limits their potential for raising awareness and promoting them to a larger audience.

This shortage of images makes it challenging for people to learn about and appreciate these natural treasures, leaving them underappreciated and underutilized. To address this issue, we need to increase the availability of free photographs of Brazil's protected natural sites. This would make it easier for people to learn about and appreciate these areas, promote the importance of preserving them, and encourage more people to visit, thus supporting conservation efforts.

Despite Brazil's vast and unique biodiversity, the country is experiencing a significant loss, primarily due to deforestation, land use changes, and climate change. One of the most devastating consequences of biodiversity loss is the endangerment of many animal species in Brazil. Habitat destruction, hunting, and climate change are the main factors contributing to this problem.

This biodiversity loss has dire consequences for ecosystems, their services, and human well-being. Raising awareness about the loss of biodiversity in Brazil and the importance of protecting and conserving it is essential. Increasing public knowledge and understanding can encourage people to take action to reduce their impact on the environment and support conservation efforts.

7. What are the planned activities? (required) Please provide a list of main activities. You can also add a link to the public page for your project where details about your project can be found. Alternatively, you can upload a timeline document. When the activities include partnerships, include details about your partners and planned partnerships.

Building on four years of Wiki Loves Earth experience, the project will focus on expanding social media engagement, following successful strategies from Brazil.

Social Media Campaign

Objective: Drive participation in the Wiki Loves Earth Brazil 2024 photo contest.

Goals:

Impressions: Aim for at least 5,000 impressions to ensure your content reaches a good portion of our target audience.
Reach: Reaching 1,000 unique users would be a great success for this campaign size.
Engagement: A 2-5% engagement rate (likes, comments, shares) is a good benchmark for smaller campaigns.
Click-Through Rate (CTR): A 1-2% CTR would be a positive sign that your content drives people to the contest website.
Conversions:
- Increase photo submissions by 25% compared to the previous year.
- Attract at least 150 first-time participants.
- Achieve photo submissions representing biodiversity from at least 18 different Brazilian states.

Strategic Approach:

Targeted Content & Messaging

Compelling Calls to Action:
- Social media content will feature clear and engaging calls to action, prompting participation and photo sharing.
Highlighting Impact & Purpose:
- Emphasize the positive impact of Wiki Loves Earth on conservation and showcase participant contributions.
Showcasing Prizes & Recognition:
- Effectively communicate exciting prizes and recognition opportunities for contest winners.

Platform-Specific Strategies

Instagram:
- Utilize visually appealing photos and stories to showcase past entries, highlight Brazil's biodiversity, and inspire potential participants.
- Leverage Reels and Instagram Live for interactive engagement.
Twitter:
- Share contest updates, engage in relevant conversations using the contest hashtag, and partner with influencers for broader reach.
Facebook:
- Create conversations about WLE BR 2024 in existing communities about Brazilian nature and conservation.
TikTok:
- Utilize creative tools to develop engaging short-form videos promoting the contest, showcasing nature, and reaching a younger demographic.

Engaging Video Content

Contest Launch Video:
- Create a captivating video announcing the contest with breathtaking visuals of Brazilian landscapes, highlighting its mission and impact.
Participant Spotlights:
- Share video testimonials from past participants emphasizing their experiences and the rewards of contributing to Wiki Loves Earth.
Educational Tutorials:
- Develop short, informative videos covering photo submission, basic editing, and tips for capturing stunning nature photos.

Community Building & Partnerships

Collaboration with Environmental Organizations:
- Partner with relevant NGOs and conservation groups to cross-promote, share educational content, and reach wider audiences.
Engagement with Photography Communities:
- Connect with online and offline photography communities in Brazil to promote the contest and attract passionate photographers.
Influencer Partnerships:
- Collaborate with environmentally conscious influencers to create engaging content, promote the contest, and inspire participation.

Communication Channels

Primary: Social media platforms (Twitter, Facebook, Instagram).
Additional: Dedicated FAQ section, email, discussion pages.
Goal: Encourage questions and build relationships with participants.

Measurement & Optimization

Performance Tracking: Regularly monitor website traffic, hashtag usage, and photo submissions to evaluate effectiveness.
Data-Driven Insights: Analyze data to understand participant demographics, preferences, and engagement for optimized content and targeting.
Continuous Improvement: Adapt and refine the social media approach based on real-time insights and performance data to maximize participation.

Post-Contest Documentation

Following the conclusion of the Wiki Loves Earth Brazil 2024 photo contest, we will be compiling comprehensive documentation on the outreach efforts undertaken throughout the campaign. This documentation will be available on the Outreach Wiki (Outreach).

The purpose of this documentation is to:

Share best practices: We will provide a detailed breakdown of the social media strategies employed during the campaign, highlighting successful tactics and approaches that can be used for future Wiki Loves Earth Brazil contests.
Offer valuable insights: The data analysis and performance tracking conducted throughout the campaign will be included, offering useful insights into participant demographics, content preferences, and overall campaign effectiveness.
Facilitate future planning: This documentation will be a valuable resource for future campaign organizers, allowing them to learn from our experiences and build upon our successes.

We believe openly sharing our approach, and learnings can empower future Wiki Loves Earth contests to achieve greater participation and impact.

Additional Resources

Educational Tutorials: The short, informative videos covering photo submission, basic editing, and tips for capturing stunning nature photos will be available in Portuguese on Wikimedia Commons. These videos will also be directly shared with the Lusophone Wikimedia communities.
Ongoing Collaboration: We maintain open communication channels with Lusophone Wikimedia groups, fostering collaboration and knowledge exchange. Additionally, we will continue to work closely with the Wiki Loves Earth international team to ensure best practices are shared globally.

Team

This social media campaign will be executed by an in-house team with extensive experience creating engaging content for environmental causes.

Two dedicated social media specialists will manage content creation, scheduling, and community engagement. When necessary, we will collaborate with experienced freelancers to meet video editing and graphic design needs, ensuring a high-quality and visually appealing campaign.

This approach allows us to control the campaign's messaging and brand voice while leveraging additional expertise for specific content creation tasks. It also makes it easier to create free license content.

Simplifying Wikimedia Commons Entry

Tutorials and Guides:
- Uploading images.
- Adding metadata and categorization.
- Participating in Wiki Loves Earth.
Target Audience: Potential contributors.
Sharing: Social media, contest website, outreach.wikimedia.org.

Streamlining Upload Process

Upload Wizard: Updated for newcomers and conservation unit list.
Goal: Simplify entry process for participants.
Benefit: Increased educational value of uploaded photos.

Jury Training

Focus: Fair and consistent judging.
Content:
- Evaluating photo quality based on Wikimedia Environment standards.
- Answering participant questions.
Format: Online training with reference materials.

Expedition

The Wiki Loves Earth 2024 winner will be invited to a 7-day photo expedition (with the option for an alternate winner if declined). So, the WLE BR 2024 prize will be the transfer (flight and bus ticket to the conservation unit) and participation in the expedition. This will allow the winner to immerse themselves in the Wikimedia community, increasing their chances of future participation. The expedition should occur before the next WLE BR.

Motivation

Open access to high-quality photos of Brazilian natural heritage addresses key conservation needs:

Public awareness: Fostering appreciation for biodiversity and conservation.
Research and monitoring: Facilitating remote analysis of inaccessible areas.
Bridging knowledge gaps: Creating a comprehensive inventory of natural heritage.

Challenges Addressed

Limited access to imagery: Scarcity of freely available photos of remote sites.
Public disconnect: Lack of awareness regarding biodiversity conservation.

Project Aims

Enhance understanding: Of Brazil's unique biodiversity.
Facilitate research and monitoring: Of critical natural heritage sites.
Complete inventory: Contribute to a comprehensive record of Brazilian natural heritage.

Location

The expedition will take place in one of the following National Parks:

Parque Nacional da Serra da Cutia: Atlantic Rainforest biome.
Parque Nacional Mapinguari: Amazon rainforest.
Parque Nacional de Pacaás Novos: Cerrado biome.
Parque Nacional dos Campos Amazônicos: Amazonian flooded grasslands.

Rationale for National Parks in Rorâima:

A notable scarcity exists in the readily available online photographic representation of Rondônia's National Parks compared to other Brazilian states.
This data deficiency presents a potential obstacle for researchers and eco-tourists who rely heavily on visual resources for planning and analysis.
- Infrastructure Constraints: The remoteness of certain National Parks within Rondônia, coupled with limitations on technological infrastructure, might restrict accessibility for photographers and hinder image capture.
- Focus on Development: Rondônia's historical emphasis on agricultural and ranching development might have overshadowed the prioritization of National Park promotion and photographic documentation.
- Research Gap: A lack of dedicated scientific studies focusing on visual documentation of Rondônia's National Parks could contribute to the limited online presence.
Number of photos received in WLE:
- Rondônia: Only 1 photo in 2020, 1 in 2021, and 49 in 2023.
- Sergipe: 53 photos in 2020, 14 in 2021, 4 in 2022, and none in 2023.
- Acre: Only 10 photos in 2020 and none in 2023, 2022, and 2021.
- Amapá: With 73 photos in 2020 and none in 2023, 2022, and 2021.
- Roraima: With 25 photos in 2020 and 1 in 2023, 2023, 2022, and 2021.

Goals

Targeted recruitment: Attract individuals interested in photography and conservation.
Skill-building activities:
- Pre-expedition training on Wikimedia Commons and scientific photography.
- Mentorship program with experienced photographers.
- Collaborative editing sessions.
- Long-term engagement strategies.

Metrics

Number of photos: 700 photos (due to the challenging conditions)

Activities

Biodiversity documentation: Capture high-resolution photos of species and habitats.
Data collection and annotation: Add detailed captions and species identification.
Community interaction: Engage with local communities and organizations.

Team

2 experienced photographers: With expertise in biodiversity photography.
Local researcher
Project coordinators: Marcella or Rodrigo
WLE BR 2024 winner

Updated Project Plan: Serra do Mar Photographic Expedition (Cunha & Cubatão Nuclei)

1. Executive Summary:

This document details the finalized executive plan for the "Serra do Mar Collaborative Photographic Expedition," a Foto.wiki.br project. This initiative aims to comprehensively document the rich biodiversity and historical/cultural heritage of the Serra do Mar mountain range, specifically within the Cunha and Cubatão Nuclei (administrative units of the State Park). A dedicated team of 6 specialized photographers and 1 coordinator will conduct a 4-day field expedition, employing agile methodologies to ensure maximum efficiency and adaptability. This project directly addresses the critical need for high-quality visual resources on Wikimedia Commons, strengthening the representation of the Atlantic Forest and the region's unique historical narrative. It aligns with the Wikimedia Movement Strategy 2030 and the Sustainable Development Goals (SDGs). This plan covers the project's justification, objectives, scope, methodology, detailed timeline, comprehensive budget, risk assessment, and clearly defined evaluation metrics.

2. Introduction and Justification:

Given the unexpected closure of Viruá National Park for ten months due to renovations and the significant impact of the 2024 wildfires on our alternative location in Brasília, we've had to postpone the expedition. We will run the activity in May, after raining season in the southern portion of Brazil. Viruá the best date is around October, it is a wetland, so it is necessary to be there on the correct moment, to be able to photograph.

The Serra do Mar, a crucial component of the Atlantic Forest Biosphere Reserve and a UNESCO World Heritage Site, harbours exceptional biodiversity and a complex history of human interaction. However, its visual representation on Wikimedia Commons remains fragmented and insufficient, lacking the high-quality, freely licensed imagery needed for effective scientific communication, environmental education, cultural preservation, and broad public access to knowledge about this vital region. This expedition directly tackles this challenge by undertaking a focused, intensive photographic documentation effort.

Choice of Nuclei and Rationale:

To maximize impact within the 4-day timeframe and represent the Serra do Mar's diverse character, two distinct nuclei have been strategically selected:

Núcleo Cubatão (Itutinga-Pilões Nucleus): This nucleus provides a unique intersection of significant biodiversity and substantial industrial and historical heritage. The presence of the historic Caminhos do Mar (Old Sea Road), the Calçada do Lorena (paved path from 1792), and remnants of the São Paulo Railway allow for documentation of engineering feats within a rich natural setting. Furthermore, its proximity to the Cubatão industrial complex offers a compelling narrative about environmental challenges, regeneration, and the ongoing relationship between industry and conservation. Photographing this nucleus aligns with SDGs 9 (Industry, Innovation, and Infrastructure), 11 (Sustainable Cities and Communities - cultural heritage), and 15 (Life on Land), while supporting the 2030 Strategy's focus on Knowledge Equity (filling content gaps related to industrial heritage and environmental impact) and Innovating in Free Knowledge.
Núcleo Cunha: Situated in the high-altitude region of the Serra do Mar, this nucleus offers a different perspective, featuring well-preserved stretches of Atlantic Forest, including cloud forests and high-altitude grasslands (campos de altitude), with distinct, often endemic, flora and fauna. Its relative remoteness means many species and landscapes are under-documented on Wikimedia Commons. Cunha also possesses a rich cultural heritage, including traditional pottery and rural communities, providing opportunities for respectful cultural documentation. This aligns with SDGs 11 (Sustainable Cities and Communities - cultural heritage), 13 (Climate Action - documenting sensitive ecosystems), 15 (Life on Land - high biodiversity), and 8 (Decent Work and Economic Growth - potential for sustainable tourism). It strongly supports Recommendation 8 (Identify Topics for Impact) and Recommendation 9 (Innovate in Free Knowledge) of the 2030 Strategy.

This combination allows the team to capture a diverse range of subjects, optimizing the expedition's contribution to Wikimedia Commons.

3. Project Objectives:

Main Objective: To produce and publish a minimum of 700 high-quality, freely licensed photographs on Wikimedia Commons, comprehensively documenting the biodiversity (flora, fauna, ecosystems, landscapes) and the historical/cultural heritage (architecture, historical sites, traditional elements where appropriate) of the selected Cunha and Cubatão Nuclei within the Serra do Mar State Park.
Secondary Objectives:
- Document a significant and diverse range of plant and animal species (including observable tracks), specific ecosystems (e.g., cloud forest, restinga remnants near Cubatão), unique geological formations, and iconic landscapes within each nucleus.
- Capture the distinct cultural and historical heritage elements of each nucleus, including architectural details of historical structures (Cubatão) and aspects of traditional rural life (Cunha, respecting community consent).
- Create rich, accurate, and standardized metadata for all photographs using relevant templates and controlled vocabularies, facilitating searchability and reuse.
- Integrate a high percentage of the uploaded images with corresponding Wikidata items, linking the visual content to structured data and enhancing the knowledge graph.
- Create or significantly improve a pre-defined number of Wikipedia articles in relevant languages (primarily Portuguese, but potentially English and others) related to the documented species, locations, historical sites, and cultural elements, using the newly produced photographs for illustration.
- Strengthen the technical skills (advanced photography techniques, metadata creation, agile workflow management) and collaborative capacity of the Foto.wiki.br team through practical experience.
- Engage respectfully and appropriately with local park staff and community members (where applicable and planned), potentially gathering local knowledge to enrich metadata and fostering positive relationships.

4. Project Scope:

Inclusions:
- Detailed pre-expedition planning: research, logistics coordination, team briefings, equipment preparation, shot list development based on content gap analysis.
- 4-day intensive field expedition with a team of 6 photographers and 1 coordinator operating in the Cunha and Cubatão Nuclei.
- Capture of high-resolution photographs covering biodiversity, landscapes, and historical/cultural elements.
- Systematic on-site data management, including image backups and preliminary organization.
- Comprehensive post-expedition workflow: photo selection, professional editing (color correction, basic adjustments), detailed metadata creation and standardization.
- Upload of the final curated collection (minimum 700 photos) to Wikimedia Commons under CC BY-SA 4.0 license.
- Integration of images with relevant Wikidata items.
- Creation and/or significant improvement of in a few targeted Wikipedia articles.
- Preparation of a detailed final project report, including financial accounting.
- Dissemination of project results through Foto.wiki.br channels and relevant Wikimedia platforms.
Exclusions:
- Mandatory video production (short, opportunistic video clips may be captured but are not a primary deliverable).
- In-depth scientific research or species collection (focus is on high-quality visual documentation).
- Development of new software or complex technological tools.
- Photographic activities outside the designated areas of the Cunha and Cubatão Nuclei.
- Direct funding or explicit logistical support from WMB (this is a Foto.wiki.br executed project; informational collaboration is welcome).

5. Methodology and Approach:

The expedition will be managed using an agile approach to ensure flexibility, efficiency, and responsiveness to field conditions.

Lean Principles: Focus on maximizing value delivery (high-quality, relevant photos filling identified gaps) while minimizing waste (travel time, redundant shots, inefficient workflows). Continuous improvement feedback loops will be utilized daily.
Scrum Framework (Adapted):
- Sub-teams (Squads): The 6 photographers will be divided into two dedicated sub-teams of 3, each focusing on one nucleus throughout the 4 days to allow for deeper immersion and coverage.
- Mini-Sprints: Each day in the field will function as a mini-sprint with specific photographic targets and deliverables defined for each sub-team.
- Daily Scrums: Short morning meetings (15 min) for each sub-team to synchronize activities, plan the day's shooting schedule, and identify potential impediments (weather, access, equipment). A brief coordination check-in between team leaders or the full team (if communication allows) will occur daily.
- Daily Reviews: Brief end-of-day reviews within each sub-team to assess progress against goals, share key findings or challenges, and make necessary adjustments to the next day's plan.
- Final Retrospective: A comprehensive retrospective meeting involving the entire team at the end of the expedition to discuss successes, challenges, lessons learned, and suggestions for future projects.
Kanban: Visual workflow management using Kanban boards (physical or digital like Trello/Jira, or potentially a shared document) for tracking photographic targets (e.g., Species List, Historical Sites List) through stages like "To Photograph," "In Progress," "Photographed," "Backup Verified." This provides transparency on progress.
5S Methodology: Application of 5S principles (Sort, Set in Order, Shine, Standardize, Sustain) for meticulous organization of photographic equipment, backup devices, field notes, and base camp/accommodation areas to ensure efficiency and prevent loss or damage.
Collaboration Tools: Effective use of digital communication tools (e.g., WhatsApp for rapid field updates where connectivity allows, email for formal communication) and collaborative platforms (e.g., Google Workspace for shared documents, checklists, and preliminary photo review) for seamless information flow and coordination.

6. Team and Responsibilities:

Project Manager: Rodrigo Tetsuo Argenton, experienced Wikimedia contributor and project manager.
- Responsibilities: Overall project leadership, strategic oversight, budget management, risk management, primary liaison with funders and external partners, ensuring final deliverables meet quality standards and deadlines.
Logistics and Communications Coordinator: Marcella Montenegro, strong organizational and communication skills.
- Responsibilities: Detailed planning and execution of all logistics (transport, accommodation, meals, permits, park liaisons); managing internal team communication schedules and updates; coordinating equipment inventory and distribution; managing external communications (social media, blog updates, press inquiries if applicable); supporting sub-teams with logistical needs in the field.
Photography Sub-Team A (Biodiversity Focus - Núcleo Cunha):
- Photographer 1: [Name], Expertise: Macro photography, Botany. Focus: Detailed documentation of Cunha's high-altitude flora, fungi, lichens, insects, and other small invertebrates.
- Photographer 2: [Name], Expertise: Ornithology, Wildlife Photography. Focus: Recording Cunha's diverse birdlife, searching for endemic/threatened species, capturing animal behavior in cloud forest and grassland habitats.
- Photographer 3: [Name], Expertise: Mammalogy, Track & Sign Photography, Landscape. Focus: Documenting mammals (including tracks/signs), amphibians/reptiles, and representative landscapes of the high-altitude Atlantic Forest.
Photography Sub-Team B (Landscape & Heritage Focus - Núcleo Cubatão):
- Photographer 4: [Name], Expertise: Landscape Photography, Environmental Photography. Focus: Capturing dramatic landscapes of the Serra do Mar escarpment, waterfalls, and the visual narrative of nature interacting with historical/industrial elements.
- Photographer 5: [Name], Expertise: Architectural & Historical Photography. Focus: Detailed documentation of the Caminhos do Mar structures, Calçada do Lorena, railway remnants, and other historical architecture within the nucleus, emphasizing construction techniques and historical context.
- Photographer 6: [Name], Expertise: Documentary & Social Photography. Focus: Documenting the relationship between the Cubatão industrial area and the park, potentially engaging with local communities (respectfully and with consent), capturing the socio-environmental context.
Environmental monitor: 1-2 individuals per nucleus.
- Responsibilities:
  - Preliminary species identification (if knowledgeable).
  - Defining acceptable paths and areas for photography to avoid damaging flora, fauna and fungi. Coordinating with the photography group to ensure efficient and safe movement.
  - Identifying and comunicating potential environmental hazards.
  - Observing and documenting any potential environmental impacts caused by the expedition.
  - Recommending adjustments to the expedition's activities to minimize environmental harm.

7. Detailed Timeline:

Phase 1: Pre-Expedition (3 Weeks Prior)
- Week -3: Finalize Núcleo selection confirmation; Secure all park permits & authorizations; Conduct in-depth research on target species (Cunha) & historical sites (Cubatão); Establish contact with park managers/local guides; Draft detailed shot lists & itineraries for each sub-team; Kick-off meeting.
- Week -2: Book & confirm all transport & accommodation; Finalize equipment checklists (photo gear, safety kits, communication devices); Purchase necessary supplies; Refine budget; Develop metadata templates.
- Week -1: Conduct final equipment checks & pack; Hold team training session (safety, ethics, metadata workflow, communication protocols); Confirm logistics with parks; Final team briefing & role clarification.
Phase 2: Expedition (4 Days in Field)
- Day 1: Travel to respective base locations; Team division (A->Cunha, B->Cubatão); Settle in; Initial area reconnaissance. Daily Scrum (Sub-teams): Plan Day 2 targets.
- Day 2: Intensive photography in assigned Nuclei (Team A: Biodiversity; Team B: Heritage/Landscape). Daily Scrum (Sub-teams): Morning check-in. Fieldwork. Evening: Backup & preliminary file organization. Daily Review (Sub-teams): Assess progress, challenges, adjust Day 3 plan.
- Day 3: Focused photography continues, addressing gaps from Day 2, exploring different lighting/perspectives. Daily Scrum (Sub-teams). Fieldwork. Evening: Backup & organization. Daily Review (Sub-teams). Coordination check-in between team leaders.
- Day 4: Final targeted photography sessions (morning). Final Backup Verification (Sub-teams). Travel to central meeting point. Expedition Retrospective (Full Team): Discuss successes, challenges, lessons learned. Final equipment check & packing. Departure.
Phase 3: Post-Expedition (6-8 Weeks)
- Weeks 1-2: Securely transfer all RAW files to central storage; Initial photo selection by photographers/teams.
- Weeks 3-4: Editing and processing of selected photos (color correction, cropping, export to high-res JPEG).
- Weeks 5-6: Detailed metadata creation (descriptions, categories, geolocation, Wikidata linking research); Quality control check of metadata. Upload final 700+ photos to Wikimedia Commons under CC BY-SA 4.0.
- Weeks 7-8: Wikidata item integration; Creation/improvement of target Wikipedia articles; Final project report drafting (including financial report); Initial dissemination of results (blog post, social media).

8. Detailed Budget:

(This section must contain a detailed, itemized budget table. Values below are placeholders and MUST be replaced with researched, accurate costs based on the specific needs of this 7-person, 4-day, 2-nuclei expedition. Obtain quotes where possible.)

Category	Description	Quantity/Units	Unit Cost (BRL)	Total Cost (BRL)	Funding Source(s)
Transportation	Vehicle Rental (suitable for terrain, 2 vehicles?) / Fuel / Tolls	4 days	[Quote/Estimate]	[Calculate]	[Grant/Own Funds]
Accommodation	Pousada/Park lodging near Cunha (3 nights x 4 people)	12 person-nights	[Quote/Estimate]	[Calculate]	[Grant/Own Funds]
	Pousada/Park lodging near Cubatão (3 nights x 3 people)	9 person-nights	[Quote/Estimate]	[Calculate]	[Grant/Own Funds]
Meals	Food costs per person per day (field lunches, breakfast/dinner at lodging)	7 people x 4 days	75.00	2,100.00	Grant
Insurance	Travel & Equipment Insurance for 7 people/gear	7 people	[Quote/Estimate]	[Calculate]	Grant
Park Fees/Permits	Entrance fees, special permits for specific areas or activities	As needed	[Confirm Fees]	[Calculate]	Park
Local Guides (Optional)	Fee per day per guide (necessary for specific trails/access)	As needed	[Confirm Fees]	[Calculate]	[Grant/Own Funds]
First Aid/Safety Supplies	Comprehensive kits per team	2 kits	150.00	300.00	[Grant/Own Funds]
Contingency (10-15%)	For unforeseen expenses			[Calculate 10-15% of Subtotal]	[Grant/Own Funds]
TOTAL ESTIMATED COST				[Calculate]

9. Risk Management:

Risk	Likelihood	Impact	Mitigation Strategies
Adverse Weather (Heavy Rain, Fog - esp. Cunha)	High	High	Closely monitor forecasts; have waterproof gear for team & equipment; flexible daily itinerary to prioritize accessible/safer locations during bad weather; alternative indoor tasks (metadata prep).
Health Issues/Accidents in Field	Medium	High	Comprehensive travel insurance for all; well-stocked first-aid kits per team; trained first-aider on team; clear emergency protocols & local contacts; safety briefing.
Photographic Equipment Failure/Damage	Medium	Medium	Backup camera bodies/lenses distributed between teams; multiple memory cards & batteries; protective cases; preventative maintenance; equipment insurance (if feasible).
Access Difficulties/Trail Conditions	Medium	Medium	Pre-trip confirmation of trail status & accessibility with park authorities; hire local guides if needed for difficult terrain; alternative trails/locations identified in planning.
Data Loss (Backup Failure, Disk Corruption)	Medium	High	Strict daily backup protocol: minimum 2 separate external drives per team + original cards kept safe; verify backup integrity daily; consider cloud sync if connectivity allows.
Inter-Team Coordination/Communication Failure	Medium	Medium	Daily coordination check-ins (briefly between leaders or full team via reliable comms); shared online document/Kanban board for tracking covered areas/targets; clearly defined nucleus focus.
Not Reaching 700 High-Quality Photo Target	Medium	Medium	Realistic daily targets per team based on conditions; focus on quality over quantity if time constrained; efficient workflow; prioritize key species/locations identified in planning.
Negative Community Interactions	Low	Medium	Pre-trip research on local customs/sensitivities; obtain informed consent before photographing individuals; respectful behavior at all times; clearly explain project purpose if asked.
Permit/Authorization Delays or Denials	Low	High	Apply for all permits well in advance; maintain proactive communication with park authorities; have backup nucleus options considered during planning (though less ideal).

10. Success and Failure Metrics:

Success Metrics:
- Quantitative:
  - Minimum of 700 high-quality photographs uploaded to Wikimedia Commons (CC BY-SA 4.0), demonstrating technical proficiency and aesthetic value, with a target of 350+ from each nucleus (Cunha & Cubatão).
  - Documentation of at least distinct species (plants/animals/fungi) identified for Cunha.
  - Photographic documentation key historical/cultural sites identified for Cubatão.
  - Integration of at least 20% of the final uploaded photos with relevant Wikidata items.
  - Achieve 2k views across the uploaded image set within 6 months accross social medias.
- Qualitative:
  - High technical quality (sharpness, exposure, composition) evident across the majority of the photo collection.
  - Rich, accurate, and standardized metadata accompanying all uploaded images.
  - Demonstrable diversity in the photographic subjects captured, representing the unique aspects of each nucleus.
  - Positive feedback received from the Wikimedia community (e.g., image nominations, use in articles) and external experts/partners (e.g., park staff).
  - Project completed within the planned timeframe (+/- 1 week leeway for post-processing) and budget (+/- 10% contingency).
  - Team cohesion maintained, with positive feedback and actionable lessons learned documented in the final retrospective.
Failure Metrics:
- Quantitative:
  - Publication of significantly fewer than 700 photographs (<600) on Wikimedia Commons.
  - Failure to document a substantial portion (<70%) of the targeted species/historical sites for each nucleus.
  - Wikidata integration rate below 5%.
  - Very low viewership/reuse numbers for the uploaded images after 6 months.
- Qualitative:
  - Noticeable issues with technical quality (blurriness, poor exposure) across a significant portion of the collection.
  - Inconsistent, incomplete, or inaccurate metadata.
  - Lack of diversity in the photographic subjects, missing key elements of the nuclei.
  - Negative feedback from the community or partners regarding image quality or project execution.
  - Significant delays (>3 weeks) in the project timeline or exceeding the budget by more than 15% without prior approval.
  - Significant team conflicts impacting project delivery or poorly documented retrospective/lessons learned.

11. Evaluation and Reports:

Continuous Monitoring: Daily Scrums will track task completion and identify impediments. Kanban boards will provide visual progress updates. Daily reviews will assess quality and target achievement.
Evaluation: The Final Retrospective will be a key evaluation point for team process and learning. Post-processing includes rigorous quality control for images and metadata. Success will be measured against the defined metrics (Section 10).
Reports: A comprehensive final project report will be produced, detailing the methodology, activities undertaken, quantitative and qualitative results against metrics, budget execution, risk management outcomes, challenges faced, lessons learned, and recommendations. This report will be shared publicly on the Foto.wiki.br wiki and communicated to relevant stakeholders (funders, partners, Wikimedia community).

12. Sustainability and Next Steps:

Digital Legacy: The +700 high-quality, freely licensed photographs will permanently enrich Wikimedia Commons, serving as a valuable resource for education, research, conservation, and public understanding of the Serra do Mar for years to come.
Organizational Learning: Documented lessons learned from the agile process, logistical challenges, and photographic approaches will directly inform the planning and execution of future Foto.wiki.br expeditions and documentation projects, improving efficiency and effectiveness.
Partnership Building: Positive interactions with park authorities Instituto Florestal, local guides, or community members can pave the way for deeper collaborations on future projects, potentially including joint training or conservation initiatives.
Content Dissemination and Reuse: The produced photographic collection will be actively promoted and serve as a foundation for future Foto.wiki.br initiatives, such as online exhibitions, educational materials (e.g., field guides snippets), scientific outreach campaigns, and thematic workshops, thus extending the expedition's impact beyond the initial uploads.

8. Describe your team. Please provide their roles, Wikimedia Usernames and other details. (required) Include more details of the team, including their roles, usernames, Wikimedia group, and whether they are salaried, volunteers, consultants/contractors, etc. Team members involved in the grant application need to be aware of their involvement in the project.

Our team comprises over 30 photographers specializing in various types of nature photography, such as wildlife, landscapes, and macro photography. These photographers have worked for prestigious organizations like BBC, National Geographic, etc. All team members are volunteers, dedicating their time and expertise to the Wiki Loves Earth initiative. Many of our team members are also science communicators, passionate about sharing knowledge and raising awareness about environmental issues. Additionally, we have experts in social media, particularly among science communicators.

9. Who are the target participants and from which community? How will you engage participants before and during the activities? How will you follow up with participants after the activities? (required)

Our target participants are Brazilians interested in nature photography and environmental conservation. We will focus on engaging those less represented in the Wikimedia Environment. We will engage them through various means, including social media outreach, targeted email campaigns, and personal invitations to participate in Wiki Loves Earth. Promotion will include social media platforms such as Instagram, Facebook, and Twitter, as well as reaching out to local photography groups and associations. Additionally, we plan to host a photo exhibition featuring previous WLE participants. After the contest, we plan to maintain momentum with a fun and exciting photo expedition. This expedition will explore local areas of interest, offering opportunities for participants to meet like-minded people, learn new skills, and engage with the Wikimedia community. To retain participants, we are creating a supportive network of photographers where they can share their work, seek feedback, and continue learning from each other. Workshops will also be offered for those wishing to develop their skills further and contribute to Wikimedia Environment through photography.

10. Does your project involve work with children or youth? (required)

No

10.1. Please provide a link to your Youth Safety Policy. (required) If the proposal indicates direct contact with children or youth, you are required to outline compliance with international and local laws for working with children and youth, and provide a youth safety policy aligned with these laws. Read more here.

N/A

11. How did you discuss the idea of your project with your community members and/or any relevant groups? Please describe steps taken and provide links to any on-wiki community discussion(s) about the proposal. (required) You need to inform the community and/or group, discuss the project with them, and involve them in planning this proposal. You also need to align the activities with other projects happening in the planned area of implementation to ensure collaboration within the community.

As usual, we have already exchanged messages with the Brazilian WUG about this project and the WLE international team, participating in their online workshops.

12. Does your proposal aim to work to bridge any of the content knowledge gaps (Knowledge Inequity)? Select one option that most apply to your work. (required)

Content Gender gap

13. Does your proposal include any of these areas or thematic focus? Select one option that most applies to your work. (required)

Climate Change and sustainability

14. Will your work focus on involving participants from any underrepresented communities? Select one option that most apply to your work. (required)

Geographic

15. In what ways do you think your proposal most contributes to the Movement Strategy 2030 recommendations. Select one that most applies. (required)

Invest in Skills and Leadership Development

Learning and metrics

17. What do you hope to learn from your work in this project or proposal? (required)

We get to some questions we want to answer by the end of WLE: How many contributors and photos did WLE bring? How have participants' perspectives on biodiversity conservation changed after participating? What factors could motivate participants to continue contributing to Wikimedia Envoriment after the WLE? What were the barriers? How effective was the WLE in bringing in new participants or communities? Did participants feel welcome, safe, and supported during the WLE? What were some ongoing challenges? Did participants gain the skills and motivation necessary to continue contributing to Wikimedia projects? Did new organizers develop the skills and motivation needed to continue participating as organizers? What types of support and activities interest participants who want to learn more about the Wikimedia community?

18. What are your Wikimedia project targets in numbers (metrics)? (required)

Number of participants, editors, and organizers
Other Metrics	Target	Optional description
Number of participants	150
Number of editors	20
Number of organizers	30

Number of content contributions to Wikimedia projects
Wikimedia project	Number of content created or improved
Wikipedia
Wikimedia Commons	3000
Wikidata
Wiktionary
Wikisource
Wikimedia Incubator
Translatewiki
MediaWiki
Wikiquote
Wikivoyage
Wikibooks
Wikiversity
Wikinews
Wikispecies
Wikifunctions or Abstract Wikipedia

Optional description for content contributions.

N/A

19. Do you have any other project targets in numbers (metrics)? (optional)

No

Main Open Metrics Data
Main Open Metrics	Description	Target
N/A	N/A	N/A
N/A	N/A	N/A
N/A	N/A	N/A
N/A	N/A	N/A
N/A	N/A	N/A

20. What tools would you use to measure each metrics? Please refer to the guide for a list of tools. You can also write that you are not sure and need support. (required)

Wiki Loves tools

Financial proposal

21. Please upload your budget for this proposal or indicate the link to it. (required)

https://docs.google.com/spreadsheets/d/1wvkXfJLYZdk4iceyL_sT9w18ZsYVlske57Zk3YzXy2k/edit?usp=sharing

22. and 22.1. What is the amount you are requesting for this proposal? Please provide the amount in your local currency. (required)

6207.54 CAD

22.2. Convert the amount requested into USD using the Oanda converter. This is done only to help you assess the USD equivalent of the requested amount. Your request should be between 500 - 5,000 USD.

4584.68 USD

We/I have read the Application Privacy Statement, WMF Friendly Space Policy and Universal Code of Conduct.

Yes

Endorsements and Feedback

Please add endorsements and feedback to the grant discussion page only. Endorsements added here will be removed automatically.

Community members are invited to share meaningful feedback on the proposal and include reasons why they endorse the proposal. Consider the following:

Stating why the proposal is important for the communities involved and why they think the strategies chosen will achieve the results that are expected.
Highlighting any aspects they think are particularly well developed: for instance, the strategies and activities proposed, the levels of community engagement, outreach to underrepresented groups, addressing knowledge gaps, partnerships, the overall budget and learning and evaluation section of the proposal, etc.
Highlighting if the proposal focuses on any interesting research, learning or innovation, etc. Also if it builds on learning from past proposals developed by the individual or organization, or other Wikimedia communities.
Analyzing if the proposal is going to contribute in any way to important developments around specific Wikimedia projects or Movement Strategy.
Analysing if the proposal is coherent in terms of the objectives, strategies, budget, and expected results (metrics).

Endorse