Grants:Project/Rapid/Icem4k/Wikipedia Social Media Campaign/Report

Report accepted

This report for a Rapid Grant approved in FY 2019-20 has been reviewed and accepted by the Wikimedia Foundation.

To read the approved grant submission describing the plan for this project, please visit Grants:Project/Rapid/Icem4k/Wikipedia Social Media Campaign.
You may still comment on this report on its discussion page, or visit the discussion page to read the discussion about this report.
You are welcome to Email rapidgrants at wikimedia dot org at any time if you have questions or concerns about this report.

Goals

Did you meet your goals? Are you happy with how the project went?

Yes I did meet some goals and I am very happy with the project.

Outcome

Please report on your original project targets.

Target outcome	Achieved outcome	Explanation
Number of likes at the start of competition 39. Even though this wasn't part of our goals.	600	All these numbers where archived not through the ads but through engagement of the videos form the participants
Number of likes at the start of competition 38. Even though this wasn't part of our goals.	122
Hav at least 100 people participate	7	The number is way off the mark set this mainly because a number didn't believe that it's a real competition and number of thought it was a scam and most thought it was a share waste of time and other claimed to know of after they saw people being awarded on our facebook and Instagram channels.
50,000 views	10,000	This is to the fact that we had only 8 videos submitted and thus the number is down by far like that.

Learning

Projects do not always go according to plan. Sharing what you learned can help you and others plan similar projects in the future. Help the movement learn from your experience by answering the following questions:

What worked well?

The Facebook ads these where so effective they reached a good number of people and the response was good from those ads.

What did not work so well?

People knowing if the competition was real or not. We had a number of people send us messages asking ho legit this competition was and even if we told them and even tell them how to enter a number of them did still believe. So I can say the publicity of the Wikipidea Community Zambia wasn't 100% effective during the competition.

What would you do differently next time?

At the end of the competition after seeing the Facebook and Instagram post on the dedicated channels people more than happy and are waiting to see what next the Wikipidea community in Zambia. But all in all I think that after the has been belt now the publicity is more effective now.

Finances

Grant funds spent

Please describe


No.	Item	Price	Notes
1.	Prizes for the winners	K 8,616	This includes the Lap top and the mobile phones plus water bottles and airtime.
2	Transportation	K 2,500	Transportation was used to get the food to the venue for the award ceremony. And also for other logistics. We Booked the car.
3.	T-Shirts/Printing	K 700	Buying of internet data for the Router and airtime for the team
4.	Food Snacks	K263.35	Just for the award ceremony
5.	Internet	K 1,500	Buying of internet data for the Router and airtime for the team
6.	Facebook and Instagram Ads	K 551.93	To run ads on social media
7.	Video Production	K 3,100	For the production of video ads for the campaign
Total:		K 17,231.28

how much grant money you spent for approved expenses, and tell us what you spent it on.

Remaining funds

Do you have any remaining grant funds?

On October 30, 2019 we received funds amounting to ZMW 17,232.96. We have since spent ZMW 17,231.28 of the funding received living us with a difference of ZMW1.68

Remaining funds have been used or will be used for other approved mission-aligned activities. This use has been requested in writing and approved by WMF.

Anything else

Anything else you want to share about your project? During our award ceremony we had a special guest the CEO of Liquid Telecom Zambia Susan Mulikita who at the end of the ceremony offered her help through Liquid Telecom that her company will be helping the Wikipidea Zambia community where possible even as we try to grow as a community. A local technology news site did write about the I love wikipedia campaign here. You can find all the highlights here on Commons for Award ceremony Commons:Category:I Love Wikipedia Social Media Campaign - Winners

Group photo with with winners and also with our guest of honour