Grants:Project/Rapid/T Cells/Yoruba Wikipedia video campaign/Report

Report accepted
This report for a Rapid Grant approved in FY 2021-22 has been reviewed and accepted by the Wikimedia Foundation.
  • To read the approved grant submission describing the plan for this project, please visit Grants:Project/Rapid/T Cells/Yoruba Wikipedia video campaign.
  • You may still comment on this report on its discussion page, or visit the discussion page to read the discussion about this report.
  • You are welcome to Email rapidgrants at wikimedia dot org at any time if you have questions or concerns about this report.


Goals

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Did you meet your goals? Are you happy with how the project went?

  • Yes, we met all my goals and I am happy with how the project went

Outcome

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Please report on your original project targets. Please be sure to review and provide metrics required for Rapid Grants.


Target outcome Achieved outcome Explanation
Create one short duration (2-5 minutes) awareness video about Yoruba Wikipedia. Two versions of the awareness video about Yoruba Wikipedia were created
Yoruba Wikipedia promotion video shorter version
Yoruba Wikipedia promotion video shorter version
We created two versions of the same video 2min:30 sec version for Twitter and 5min:49sec version for Facebook and both were uploaded to Commons.
At least 10,000 views in Twitter and Facebook for the video. The videos have a total of 67,600 views on Facebook and Twitter We shared the shorter version on Twitter since Twitter does not accept videos longer than 2min:20secs
25% increase of new editors. More than 25 viewers of the video have expressed interest in joining the Yoruba Wikipedia as contributors We tried a new experiment. We prepared a Google form to collect contact information of viewers who are interested in joining Yoruba Wikipedia. surprisingly that worked. We am planning to train these people as soon as possible. I will report the success here after the training
25% increase of site views. There is no significant increase in site view The amount budgeted for the video promotion is too small. From the promotion insight on Facebook and Twitter, the video reached a total of 218.28K but only a total of 68.6K People viewed the video. This number of viewership may not result in large increase in site views as shown in the site-view analytical data and the promotion insight below. Perhaps we should promote this video with a more higher budget (USD 1,000 or more?)
At least 3 people contributed to the video More than 5 people contributed to the video There were input from ace filmmaker, en:Tunde Kelani and that worked well for the video


Learning

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73years old Tunde Kelani sits on a couch in his home in Abeokuta, Ogun State Nigeria. He wears a Yoruba cap called Fila on a blue Dansiki cloth styled with local weavings and has a laptop in front of him during the interview with him on the Yoruba Wikipedia short documentary.

Projects do not always go according to plan. Sharing what you learned can help you and others plan similar projects in the future. Help the movement learn from your experience by answering the following questions:

  • What worked well?
  1. Timely disbursement of fund by the WMF
  2. Communication with Yoruba film actors. Tunde Kelani and Dr. Joke Muyiwa (Ph. D) were wonderful and pleasant people.
  3. The film producer was full of energy and did a great job.
  4. The scripting was interesting and fun
  5. The documentation of our work plan and timeline worked well.
  6. We have more than enough Yoruba-related freely licensed for use on the videos
  • What did not work so well?

Our past experience with working on similar videos was really helpful as we have a clear idea of what could work or not. There was no enough budget for the promotion.

  • What would you do differently next time?
  1. The amount budgeted for the video promotion is too small. From the promotion insight on Facebook and Twitter, the video reached a total of 218.28K but only a total of 68.6K People viewed the video. There is no way this amount of engagement would result in a significant site views as shown in the site-view analytical data and the promotion insight below.
Social media promotion insight
Promotion insight Link Reach Views Notes
Facebook promotion Yoruba Wikipedia 196K 67K Data generated from Facebook page insights.
Twitter promotion Olatunde Isaac 22.28K 1.6K Data generated from Twitter insight
Total reach 218.28K Total views 68.6K
Pageviews statistical analysis
 
Pageviews Analysis of the Yoruba Wikipedia during the video promotion on social media
 
Yoruba Wikipedia site view during the video campaign project period
Project Time period Siteviews Daily Average Reference
Yoruba Wikipedia February 28 - March 28 2021 1,544,124 57,756 Pageviews Analysis - Toolforge

Finances

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Grant funds spent

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Please describe how much grant money you spent for approved expenses, and tell us what you spent it on.

Expenses documentation

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Exchange in local currency is based on the Oanda.com

Date Time City Vendor/receiver Items Amount Local Currency Currency in Dollars (USD) Purchase Purpose of purchase Receipt status
13th March 2021 3:00 PM WAT Ibadan, Nigeria T&K Studio Video production 650,000 NGN 1,704.43 Video production cost Video production cost Receipted
19th - 25th March. 2021 11:00 AM WAT Lagos, Nigeria Facebook and Twitter Promotion Ad. 94,862 NGN 254.36 Promotion Ad. on Facebook and Twitter Promotion Ad. on Facebook and Twitter Receipted
5th March 2021 2:50 PM WAT Lagos, Nigeria Local outlet Recharge cards for internet and phone calls 20,000 NGN 52.44 Recharge cards for internet and phone calls Recharge cards for internet and phone calls Non-receipted

Remaining funds

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Do you have any remaining grant funds?

  • No.

Anything else

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Anything else you want to share about your project?

  • I am happy to inform you that we have a well-documented page for this project that the rapid grant team could share with anyone who may be interested in working on similar video and awareness campaign
  • In collaboration with CKoerner (WMF), we published a blog post about this work. See the blog post for people to learn more about this work.