Grants:Project/Rapid/T Cells/Yoruba Wikipedia video campaign/Report

Report accepted

This report for a Rapid Grant approved in FY 2021-22 has been reviewed and accepted by the Wikimedia Foundation.

To read the approved grant submission describing the plan for this project, please visit Grants:Project/Rapid/T Cells/Yoruba Wikipedia video campaign.
You may still comment on this report on its discussion page, or visit the discussion page to read the discussion about this report.
You are welcome to Email rapidgrants at wikimedia dot org at any time if you have questions or concerns about this report.

Goals

Did you meet your goals? Are you happy with how the project went?

Yes, we met all my goals and I am happy with how the project went

Outcome

Please report on your original project targets. Please be sure to review and provide metrics required for Rapid Grants.

Target outcome	Achieved outcome	Explanation
Create one short duration (2-5 minutes) awareness video about Yoruba Wikipedia.	Two versions of the awareness video about Yoruba Wikipedia were created Yoruba Wikipedia promotion video shorter version Yoruba Wikipedia promotion video shorter version	We created two versions of the same video 2min:30 sec version for Twitter and 5min:49sec version for Facebook and both were uploaded to Commons.
At least 10,000 views in Twitter and Facebook for the video.	The videos have a total of 67,600 views on Facebook and Twitter	We shared the shorter version on Twitter since Twitter does not accept videos longer than 2min:20secs
25% increase of new editors.	More than 25 viewers of the video have expressed interest in joining the Yoruba Wikipedia as contributors	We tried a new experiment. We prepared a Google form to collect contact information of viewers who are interested in joining Yoruba Wikipedia. surprisingly that worked. We am planning to train these people as soon as possible. I will report the success here after the training
25% increase of site views.	There is no significant increase in site view	The amount budgeted for the video promotion is too small. From the promotion insight on Facebook and Twitter, the video reached a total of 218.28K but only a total of 68.6K People viewed the video. This number of viewership may not result in large increase in site views as shown in the site-view analytical data and the promotion insight below. Perhaps we should promote this video with a more higher budget (USD 1,000 or more?)
At least 3 people contributed to the video	More than 5 people contributed to the video	There were input from ace filmmaker, en:Tunde Kelani and that worked well for the video

Learning

73years old Tunde Kelani sits on a couch in his home in Abeokuta, Ogun State Nigeria. He wears a Yoruba cap called Fila on a blue Dansiki cloth styled with local weavings and has a laptop in front of him during the interview with him on the Yoruba Wikipedia short documentary.

Projects do not always go according to plan. Sharing what you learned can help you and others plan similar projects in the future. Help the movement learn from your experience by answering the following questions:

What worked well?

Timely disbursement of fund by the WMF
Communication with Yoruba film actors. Tunde Kelani and Dr. Joke Muyiwa (Ph. D) were wonderful and pleasant people.
The film producer was full of energy and did a great job.
The scripting was interesting and fun
The documentation of our work plan and timeline worked well.
We have more than enough Yoruba-related freely licensed for use on the videos

What did not work so well?

Our past experience with working on similar videos was really helpful as we have a clear idea of what could work or not. There was no enough budget for the promotion.

What would you do differently next time?

The amount budgeted for the video promotion is too small. From the promotion insight on Facebook and Twitter, the video reached a total of 218.28K but only a total of 68.6K People viewed the video. There is no way this amount of engagement would result in a significant site views as shown in the site-view analytical data and the promotion insight below.

Social media promotion insight

Promotion insight	Link	Reach	Views	Notes
Facebook promotion	Yoruba Wikipedia	196K	67K	Data generated from Facebook page insights.
Twitter promotion	Olatunde Isaac	22.28K	1.6K	Data generated from Twitter insight
Total reach ⥱		218.28K	Total views ⥱	68.6K

Pageviews statistical analysis

Pageviews Analysis of the Yoruba Wikipedia during the video promotion on social media

Yoruba Wikipedia site view during the video campaign project period

Project	Time period	Siteviews	Daily Average	Reference
Yoruba Wikipedia	February 28 - March 28 2021	1,544,124	57,756	Pageviews Analysis - Toolforge

Finances

Grant funds spent

Please describe how much grant money you spent for approved expenses, and tell us what you spent it on.

Expenses documentation

Exchange in local currency is based on the Oanda.com

Date	Time	City	Vendor/receiver	Items	Amount	Local Currency	Currency in Dollars (USD)	Purchase	Purpose of purchase	Receipt status
13th March 2021	3:00 PM WAT	Ibadan, Nigeria	T&K Studio	Video production	650,000	NGN	1,704.43	Video production cost	Video production cost	Receipted
19th - 25th March. 2021	11:00 AM WAT	Lagos, Nigeria	Facebook and Twitter	Promotion Ad.	94,862	NGN	254.36	Promotion Ad. on Facebook and Twitter	Promotion Ad. on Facebook and Twitter	Receipted
5th March 2021	2:50 PM WAT	Lagos, Nigeria	Local outlet	Recharge cards for internet and phone calls	20,000	NGN	52.44	Recharge cards for internet and phone calls	Recharge cards for internet and phone calls	Non-receipted

Remaining funds

Do you have any remaining grant funds?

No.

Anything else

Anything else you want to share about your project?

I am happy to inform you that we have a well-documented page for this project that the rapid grant team could share with anyone who may be interested in working on similar video and awareness campaign
In collaboration with CKoerner (WMF), we published a blog post about this work. See the blog post for people to learn more about this work.