Grants:Project/Rapid/UG LV/Wiki Loves Monuments Latvia 2018/Report

Report accepted

This report for a Rapid Grant approved in FY 2018-19 has been reviewed and accepted by the Wikimedia Foundation.

To read the approved grant submission describing the plan for this project, please visit Grants:Project/Rapid/UG LV/Wiki Loves Monuments Latvia 2018.
You may still comment on this report on its discussion page, or visit the discussion page to read the discussion about this report.
You are welcome to Email rapidgrants at wikimedia dot org at any time if you have questions or concerns about this report.

Goals

Did you meet your goals? Are you happy with how the project went?

We manged to successfully run Wiki Loves Monuments 2018 photo competition. However we did not meet participation goals set in grant proposal.

Outcome

Please report on your original project targets.

Target outcome	Achieved outcome	Explanation
2000 photos uploaded to Wikimedia Commons	2499
50 participants uploading a photo	41
25 newly registered participants	16
10% distinct photos used in Wikipedia articles	10.52%	As reported by GLAMorous tool
mentions in 5 different noteworthy web sites	0	No notable media sites published our press release.

Learning

Projects do not always go according to plan. Sharing what you learned can help you and others plan similar projects in the future. Help the movement learn from your experience by answering the following questions:

What worked well?
- In addition to using lists of monuments, we had developed interactive map based on Wikidata. That was new for this year.
- Just before the contest we decided to implement restriction of maximum 3 images per author in TOP10. Without this rule we would have images only from two authors there.
- Our social media (Facebook/Twitter/Instagram) posts performed well and allowed to grow our follower count. There was more interaction than in previous editions.
- Instagram account was created just before the contest and performed well.
- It took very little effort to arrange venue for awards ceremony and it was an excellent location (National History museum) due to previous experience.
- We took the effort to compensate travel expenses for winner from different part of country.
- We found that current prize amount is enough to draw attentions of advanced enthusiast photographers but not professionals. We feel that this is out target audience.
- There was a successful photo-expedition during the contest, covering less photographed area.
What did not work so well?
- Pre-contest press release was not published and no mentions on noteworthy news outlets. This area in our events needs urgent improvement.
- Awards ceremony was not attended by local community except by one jury member.
- There was low interest in participating in organized photo-expedition from the community.
- We did not reach our participation goals.
What would you do differently next time?
- We would need to create some kind of media strategy for the contest and have some press releases ready in advance, not during the first days of contest when there are other tasks to attend to.
- There should be a plan/guidelines for social media posts, too.
- Add filter for type of monuments for our interactive map. Some competitors complained about too many ancient burial grounds and hillforts which are hard to photograph/uninteresting.
- Try different tactics for recruiting new participants in social media.

Finances

Grant funds spent

Please describe how much grant money you spent for approved expenses, and tell us what you spent it on.

Funds were spent mostly for prizes of competition and organizing awards ceremony.

Budget

All costs are displayed in EUR. Sums in USD were calculated using exchange rate the January 4th, 2019.

Item	Planned	Actual	Comments

Awards for participants	600	600	Gift cards
Gifts for jury members	80	75	Gift cards
Venue for awards ceremony & snacks	60	31.37	Venue, snacks
Photo expedition	50	29.68	Fuel and museum tickets
Traveling or shipping expenses for people who are not living in the capital	50	12.80	One winner was compensated travel
Miscellaneous	50	6.24	Bank fees and transfers
Total EUR	890	755.09
Total USD	1,012.25	858.81

Remaining funds

Do you have any remaining grant funds?

134.91 EUR (153.44 USD) remaining

The funds remaining from this grant in the amount of 134.91 EUR were deducted from another grant payment for Grants:Project/Rapid/UG_LV/Wiki_Loves_Earth_2019.

Anything else

Anything else you want to share about your project?