Mr Macaroni Skit for Yoruba Wikipedia

☘️ Welcome

🗒️ Core Team

🛰️ Work plan and timeline

✅ Events

💬 Social media metrics

Participants

Reports


On the 1st of July 2022, the Yoruba Wikimedians User Group collaborated with Mr Macaroni, a multi award-wining Nigerian comic skit maker, actor with millions of followers on various social media to produced short comic skit to promote the Yoruba language Wikipedia. The shooting arrangement, releasing, and other agreement were finalized and a draft of the script was sent to us on the 15th of July 2022. This effort is part of our awareness strategy, and campaign to promote the Yoruba language Wikipedia. See the Yoruba Wikipedia Awareness Campaign for additional information.

Mr. Macaroni Skit for Yoruba Wikipedia behind the scene

Production

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Development

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Mr Macaroni Skit for Yoruba Wikipedia Video

The project idea came up in 2021 when we reviewed the movement strategy recommendations that focuses on increase the sustainability of our movement.

< Increase awareness about the Wikimedia Movement, its values, achievements, projects, and communities worldwide – to secure the attention, trust, and interest of knowledge consumers, volunteers, partners, and donors.

To sustain the Yoruba language Wikipedia and related projects, there is a need to increase awareness about it, the community and its works. These include creating videos or organizing campaign, and advocacy to promote the project and introduce the Wikimedia projects to new audiences and groups. This will ensure the sustainability of interest in the movement from people like readers, partner organizations and donors, as well as bringing new volunteers.

We did not have a budget for it at the time but we aimed at using funding from our annual plan grant to produce the work. Again, we were concerned about the choice of skit makers, as we wanted an influencer who has millions of followers on Facebook, Twitter, and Instagram. Cute Abiola, Oga Sabinu, and Mr Macaroni were shortlisted but Mr. Macaroni was selected because of the number of followers he has on social media and other criteria predetermined by the Yoruba Wikimedia User Group management team.

Scripting

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The script was developed by Mr. Macaroni and his team. This is a special type of production, and Mr. Macaroni have a clear understanding of the nature of contents that would interest the audience or viewers. The script was shared with our team, and we set up a three-man team of reviewers to review the script, and provide the necessary feedback to the script writer (Mr. Macaroni).

Critical reception

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The skit was critically acclaimed at Wikimania 2022 remote event in Nigeria. It was praised for its choice of cast, producer, top-notch cinematography, it's engagement on social media, and the number of new editors that joined the Yoruba Wikipedia as a result of his released on social media.

Public presentation

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On the 12th of August 2022, the video was presented at the Wikimania 2022 Remote Event in Nigeria. It was discussed in a panel session facilitated by Isaac Olatunde, and Dansu Peter and moderated by Kayode Yussuf.

Work plan and timeline

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Work plan & timeline
Month(s) Location(s) Activities Resulting deliverables Remarks
4th July 2022 - 15th July 2022 Lagos Production meetings, script writing, shoot days scheduling Every arrangement will have been finalized Done
18th – 7th August 2022 Lagos Video production (shooting) & post-production (editing, color correction, sound mixing, subtitling; etc.) One quality video produced (2–5 mins). Done
10th August 2022 Lagos Uploads to Commons The video is uploaded to Commons Done
11th August 2022 Lagos Video promotion on social media and among community members Video promoted Done

Communication plan

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We have designed a simple communication plan to manage all communications relating to this project.

Communication type Objectives of communication Medium Frequency Audience Owner
Production meeting
  • Review of production date
  • Script review
  • Review of choice of actors
In-person one-off
  • Mr Macaroni
  • Isaac Olatunde
  • Mikaeel Sodiq
  • Peter Dansu
  • Other crew members
Project manager (Isaac Olatunde)
Post-production meeting
  • Recap of the scope of the video
  • Recap of deliverable
  • Conclusion on final delivery date
  • Final review of the planned location
  • Discussion on colour grading, graphics, post-treatments
  • Agreement on file format
Online one-off
  • Mr Macaroni
  • Isaac Olatunde
  • Mikaeel Sodiq
  • Dansu Peter
  • Editor
  • Other crew members
Project manager (Isaac Olatunde)
Video Licensing
  • Type of releasing license
  • Commission work agreement format
In-person one-off
  • Mr Macaroni
  • Isaac Olatunde
  • Mikaeel Sodiq
  • Peter Dansu
Project manager (Isaac Olatunde)

Deliverables

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Video production
File type No. of files Format Duration Approximate size on GB or TB Status
Video 1 WebM or .ogg 2 – 5 mins 20 MB Delivered
Social media promotion
Social media Proposed No. of Viewers Achieved number viewers
Facebook 500,000 Delivered
Twitter 10,000 Delivered
Youtube 100,000 Delivered
Instagram 200,000 Delivered

Social media engagement

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Core team

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  • Mr. Macaroni(Producer, and director)
  • Isaac Olatunde (Project manager and script reviewer)
  • Mikaeel Sodiq (script reviewer)
  • Dansu Peter (logistics manager)
  • Dorcas Abidemi (program officer
  • Olaniyan Olushola (advisor)