New Readers/Syndication
| New Readers | |
| Research and findings | |
| Outcome #1: Access | |
| Outcome #2: Awareness | |
| Outcome #3: Discovery | |
| Outcome #4: Retention | |
| Outcome #5: Syndication | |
| Updates | |
| FAQ and all pages | |
Wikipedia content is read by many people worldwide in places that are not our websites. Some widespread examples include in Google's knowledge panel, Apple's Siri responses, and Amazon's Kindle modals. Wikipedia can provide valuable contextual information for
What we're doing
editWork on this outcome is currently paused, as we haven't been able to surface partnerships opportunities at a scale that would justify the additional engineering and design work to support them.
Context cards
editIn 2018, the team explored the possibility of syndicating content to news and media sites through something called Context Cards. This concept was built off of the page previews that were released in May 2018, which introduced small preview popups on Wikipedia about other linked articles.
Design Director Nirzar Pangarkar explored some possibilities for syndication as part of this work. We used these designs as the foundation for conversations with potential partners.