Grants:TPS/Wikimedia Brasil/Campus Party 2013

User name

User location (country): Brazil
Event name: Campus Party 2013
Event Web site: http://www.campus-party.com.br/2013/index.html
Event date(s): jan 28 ~ feb 3
Event location (city): Sao Paulo
Amount requested (remember to specify currency!)

U$1200

Endorsements

Budget breakdown

Travel

R$972, round-trip from Natal to São Paulo (Mateus Nobre)
R$991, round-trip from Recife to São Paulo (Jonas)
R$415, round -trip from Curitiba to São Paulo (Feen)

All listed trips are in economy class. We tried to arrange the personal agenda of each volunteer with the cheaper days to travel, then get a best result to everyone.

P.S.: Current prices at the day of application. Can't guarantee this prices for too long, though.

Accomodation

The volunteers do not request covering expenses in accomodation.

Material needed

We need U$55 (about R$115) to press the leaflefts for 2.2.1. This leaflefts are essential to our participation. You can read more about at the subsection "Massive diffusion of wikimedia ideals"

Proposed Participation

Introduction

Campus Party is the event which Wikimedia Brasil as a movement has longest continuous participation, completing half a decade in the 2013 São Paulo's edition (totalizing six editions). Wikimedia Brasil achived maturity at this event attending, and can point accurately what works well for us and what is possible to work, what doesn't work and what couldn't work in the event. With this knowledge in hands, we defined working lines and activities appropriated to the Campus Party event, which have potential to give the expected results.

In this year are going to change fundamentally the modus operandi at Campus Party Brasil. This change was based in our experience in the event, replacing what not went well. We are going to use a fewer number of volunteers, full-time and hard dedicated to the event, with precise pre-defined working lines and a most incisive participation; instead of a many volunteers with intermediary dedication, on-time decided activities, ausence of working lines and "amorphus" participation modus (which was the main modus operandi since then).

With that maturity at the event and the new modus operandi, we hope to explore the potential of the event highly this year, once the results of the previous years didn't achived expectations. This year, all the experience of previous years will be used in a brand new approach to a sucessful attending.

Working lines

It was predefined five working lines for the Campus Party 2013. All the activities of WMBR at Campus Party must be embedded in this working lines. This working lines were defined to a localized expected sucessful result, based in a strategy which consists of new volunteers captation and an exploration in the partnerships area, crucial points for the development of Wikimedia movement at Brazil. Follows:

Massive diffusion of wikimedia ideals

It was noticed that the volunteers of Wikimedia Brasil movement do not follow a specific pattern. For example, we can't easily say if it's a movement more attractive for the public of sciencies or humanities, because it has participation of both areas pro rata. We can't say really say if it's a young based or adult based movement, once we have a big interval from 20- volunteers to 50+. We have volunteers of all age groups, pro rata.

The point is: there is no obvious patterns in our movement, but one. Only one feature is obviously present in all volunteers, and is quoted as the main reason to engagement to each one of our active volunteers. This feature is the empathy with the wikimedia ideals. Thus, a diffusion of wikimedia ideals becomes the most effective way to attracts a new wave of volunteers. Once the wikimedia ideals are widespread, the potential volunteers (target) would thrill and would know where and how to help within the movement. Consequently, it would become a new active volunteer in the movement.

In previous events we experimented "upsidedown" activities. A clear exemple is the workshop of wikipedia editing, a recurring action by Wikimedia Brasil. We noted that the guys learn how to edit, but they do not keep doing this. It was because they didn't know a "motivation", a "reason why" to keep editing. In this edition, we are having a "top-down" approach. First spread the ideals behind all that, and join the potential volunteers (who share the ideals).After (now with a motivation impulsing) learn the details about wikimedia movement and the wikimedia projects (including, of course, Wikipedia). However, the "upsidedown" way wasn't totally discarded, but will act at the same time, as we can see in 2.2.4.

To-Do

The main idea of diffusion is with leaflefts. The leafleft will show the main ideals of Wikimedia, in a succint, concise and impactful way. It will contain also our contact (our mailing list, our wiki and our localization at the event - we are going to get a stand). Instead of distribute freely it, we are going to glue the leaflefts in all the tier of benchs (the big tables where the participants stay the most part of the time), so instead of dirty the event with a lot of leaflefts at the floor, they will be fixed. And this fixation will make the attendees again and again look the leafleft (instead of the fast classic looking when we put in hands). In this way, we will be sure the entire event will know our ideals, and the massive diffusion gets done.
We are planning a talk with probably interested people who shows out. In this talk, we are going to do a most theoretical approach, showing the ideals of wikimedia movement, the reasons to support free knowledge, free culture and creative commons licenses. In this theoretical approach, we are going to engage the volunteers who agree with all that exposed.

Basic/primary captation of volunteers

This working line is simple and pragmatic, and fits as a second part for the section above. It's about the potential volunteers found in the Campus Party 2013.

Campus Party is a event with a lot of attractions, lectures, shows etc throughout all days. It's so much thing to see and to do and we can't request time for potential volunteers to a whole wiki "catehcism". We have just to make our work widespreading the ideals and just do a primary/basic captation of the potential interested. This captation boils down to the act of adding the potential volunteer to the mailing list.

Adding the volunteer to the mailing list, he will stay observing the discussions and becoming accostumed to the environment, knowing flaty the recent topics and projects, etc. So this volunteer will be invited in the near future to a WikiBrasil, the national conference of Wikimedia Brasil, a place where he really will understand about the movement, the active projects, and totally engage. So the expectatives are use Campus Party as a first phasis of engaging, reducing the effort of both sides and making the entire process more effective.

To-Do

Well, pretty obvious, add all the potential volunteers to the mailing list and it's done. We are going (as said in the subsection above) put the adress of mailing list in the leaflefts, and make the process more intuitive.

Exploration and deepening in partnerships of "free" movements

Campus Party is a den and we can call even a national encounter of "free" movements (free software mainly, but also free culture, free knowledge and open government causes). This movements share mainly the modus operandi of Wikimedia movement as decentralized volunteer-based movements. This similarity of ideals (free) and modus operandi offers an extensive horizon of possibilities in partnerships, which was not explorated in previous versions of Campus Party by Wikimedia Brasil. Fortunately, in this year is one of the working lines of our attending at this event. We hope to get sucessful results to this essential area in a development of a chapter.

We hope to meet movements we don't know yet, present ourselves and open a channel to communicate. And to the movements we already know, we aim to deep the relation, and get a project for partnership, or at least concrete talks about project ideas.

To-do

Have a talk to all the movements compatible with the Wikimedia ideals.
For the first-time talks, minimum requirement of open a channel of discussion.
For the ones we already had contact, minimum requirement of concrete talks about project ideas, and preferentially, a fixed project idea.

Massive diffusion of wiki technique

Despite this being a working line "upsidedown" (as explained in 2.2.1), it finds its way when supported chiefly by the "topdown" massive diffusion of wikimedia ideals. The first noticed and primary difficulty of newbies at a wiki environment are technical-related. Basical synthax information as [[link]], <ref>reference</ref>, ~~~~, etc. makes great shortage for newbies, and its knowledge would a lot of misunderstandings, warnings and the common bad feelings to the newcomers.

We are going to massively widespread the basic "how to edit properly in Wiki", with hints about snthax (specially referencing) and other ones about the environment of Wikipedia. Supporting the 2.2.1, this working point will fill the possible void for those who look to experiment wikiediting at Campus Party.

To-do

Get some material of wikiediting. Perhaps it has some boxes of official material sent by Foundation at Sao Paulo.
Widespread this material at Campus Party to the potential volunteers.

Visibility of Wikimedia Brasil Movement at Midia

Campus Party gathers lots of jornalists interested in the themes of Campus Party: technology and innovation. There's jornalists directed to the specific zones of the event, as the software livre zona (the one we are going to stay). This journalists usually make interviews with a lot of people representing movements and enterprises at Campus Party.

Wikimedia Brasil increased his participation at brazilian midia, but it was not the focus of the news in none. It was always focused on Wikipedia, but not on the Wikimedia Brasil, where the initiatives actually came.

We are going to take the opportunity and get a visibility as "Wikimedia Brasil Movement", focusing on "what we are", "what we do" and "how you can help".

To-do

Get at least one interview about the Wikimedia Brasil Movement properly, clarifying our ideals and spread it on midia.

Personal encore

Mateus Nobre

I will work higer on talking with the other "free" movements present at the event, and I'm going to elaborate some concrete projects with the other movements, and concretize partnerships. Have some special interest to a partnership Linux movement-Wikimedia. Also guarantee our visibility at Midia in the event.

Jonas Xavier

My work's scope falls on Education and Tech initiatives. I'll give a co-lecture with Dale Stephens (from UnCollege) on how Wikimedia moviment can be part of self-education programs. I plan be part of a workshop on Wiki edition, organized by Wikimedia community during the event. A huge lecture could be given by a core MediaWiki developer, talk to Sumana from WmF, I am open to help as necessary.

Feen

I would like to focus on debating the pros of, and bringing awareness to, Free Culture. Educate and elucidate people on what that is and why it is necessary. It leads into other topics such as the free licensing of all our personal work, the benefits of a collaborative remix culture, the organic growth of the commons from mutual benefit, etc.

Goal and Expected Impact

We can summarize our goal and expected impact in seven practical points:

Widespread the wikimedia ideals for the public by pinning all the leaflefts of our ideals in all the tier of benches in the event;
Get space to give a theoretical talk about the wikimedia ideals, free knowledge, free culture and why/how support it, so diffuse our ideals for gathers the potential volunteers in there;
Sign up a new wave potential volunteers to our mailing list, and keep them envolved till the next WikiBrasil 2013, where they will have a properly deep engagement;
Open a channel of discusssion to all the other free movements present, the first step to concrete possibilities of new partners;
Get some project ideas/concrete projects and partnerships with the other movements present, expanding our horizons in the collaborative partnership activities;
Diffuse the wiki technique, distributing the material for those who are interested to edit, widespreading the ways to properly edit.
Get a interview in the midia for Wikimedia Brasil, focusing on our movement and raises visibility for us.