Learning and Evaluation/Archive/Share Space/Overview Logic Model/Image upload competitions: Wiki Takes/Wiki Loves

In the logic model tables you will find within each of the program logic model links you will also find a number, or question mark within parentheses next to each logic model/theory of change component listed. The number refers to the mean (numeric average) rating of the perceived difficulty in measuring that component in cases where you were able to rate those with sticky dots in Budapest. The Numeric scale is: 1 = Relatively Easy - you would likely be ready to move forward with a strategy 2 = Somewhat Difficult - you may need help devising a strategy if you wanted to capture/measure the component 3 = Difficult – you find the component tricky to measure and would definitely need assisted devising a strategy if you wanted to capture/measure the component

Program Name: Photo Upload Competitions: Wiki Loves Monuments/WikiTakes/WikiExpeditions

Theory of Change Vision: Photo Upload Competitions (e.g., Wiki Loves Monuments, WikiTakes, WikiExpeditions) will recruit and support contributors through events to develop content variety and quality images within Commons to support expansion of content across the Wikipedia.

Theory of change has several components: In general it is believed that photo upload competitions:

• Grow Wikimedia coverage of quality content by topic and region/country [Content, Diversity, and Quality]
• Produce more available free license content photos in general, and for use in Wikipedia articles [Content]
• Increase awareness of free content and the free knowledge movement [Reach]
• Make contributing fun (i.e., travel, support to travel, in-person engagement of existing contributors, shared experiences) [Participation]
• Create tools to make it easier to increase quality and usability (i.e., Maps, markers, geolocalization) [Quality and Ease of Use]
• Increase knowledge about a country and it’s regions [Content]
• Create an entry for new contributors (i.e., recruitment) [Participation]
• Access larger populations for feedback (i.e., learning community interests and needs) [Reach and Diversity]
• Test our organizational capacity (i.e., How well can we pull it off) [Unique Impact]
• Increase photo-taking skills [Quality]
• Meet urgent need for photos of monuments before they are gone [Content and something also unique here]
• Share equipment and resources (i.e., cameras, transportation, security with others) [Participation and Access]
• Gain cooperation from companies to give equipment support through popularity – increase programming inputs [Sustainability/Self-perpetuating program support]
• Increase diversity and represent other points of view/perspectives beyond common contributors (i.e., women and underrepresented groups) [Diversity and Content]

Inputs	Participants	Activities	Direct Products	Short Term Outcomes	Medium Term Outcomes	Long_Term_Outcomes
Staff (1) Volunteer hours (1) Appointed Leader (1) Budget (1.5) Pre-set Database (?) IT Tools (1) Photo Equipment: Computers/Laptops , special cameras etc. (?) Partners – for building sustainability (1)	Existing Contributors (1) New Contributors (?) In active users/contributors who “come back” (3) Partners/Sponsors and Professional Photographers (?) Press (1) Offline volunteers (?)	Set up the organizer team to provide active support (1) Create tools to make contributing easier (1.5) Teach about and evaluate images using procedure for Quality Images and QI, VI, and FP rules in commons – in several languages (1) Test organizational capacity (2) Calling inactive users/contributors (3) Calling last year’s users/contributors (1) Promoting event through WM Blog and Facebook posts and other social media(1) Promoting using press release (1.5) Contacting and promoting in existing photographer communities (2) Contacting and promoting in existing communities related to the topic (?) Gamification (2) Share Equipment to increase participation (1)	Photo uploads (?) Content area generation (?)	Make contributing FUN (1.25) Increased intentions to keep uploading (2) Increased photo-taking skills (1) Increased community awareness (1) Increased positive perceptions (2)	Engage new sponsors (2) Newbies still uploading after 1 month (2.5) Increased user uploads - new and existing contributors (2) High Resolution Pics (2.33) One-time boost in the number of active participants -a wave that peaks and steadily declines but leaves more contributors overall (3) Offline volunteers go online (3) Increase in quality images - VI, QI and FP noted images (1) Sharing/accessing of equipment for each commoner (?) Participants organizing their own upload contest activities (1) Higher level of involvement of exiting contributors – maybe they become organizing staff (2) Increased public knowledge of our projects – one time boost (2) Increase image counter for scope - more topics covered with more pics – (1) Keep a photographer community active (2)	Increased public knowledge of our projects (1) Quality and coverage of vast topics and geographic areas (2) Access for larger communities surveys (2) Improve Free Content and Wiki Articles (1) Support continued participation – retention (2) Captured monuments and content before it is gone forever (2) Recruit new people (2) Ease contributions (3) Cooperation with non-Wikimedian communities (2.2) Awareness of Free Knowledge movement (2.33) Increased awareness of our free content – reach (3) Increased diversity of perspectives, topics and points of view (2.33)

Assumptions	External Factors
Chance to win a prize leads to more contributions (?) Gamification makes it more fun (?) That more fun leads to more contributions (?)	General public/community interest in the topic (?) IP Laws (3) Security problems – dangerous places (1) Privacy (1) Weather problems (1)