Research:Account creation UX/Round three

Definitions

• Bucket: which version of the account creation page the user received
• Assignments: bucket assignments
• Impressions: all tracked page views
• Impression error: pageview associated with an error
• Submits: submission attempts on the form
• Submit error: error generated by submitting the form
• Creations: successful account creations
• Conversion: account creations as a percent of dedup'd impressions
• Success rate: account creations as a percent of dedup'd submits

Data

Deduplicated by unique token:

+-----------+------------+----------+
| bucket    | event      | count(*) |
+-----------+------------+----------+
| acux_3    | impression |    63764 |
| control_3 | impression |    63164 |
| acux_3    | impression_error |    10195 |
| control_3 | impression_error |    14180 |
| acux_3    | submit |    23784 |
| control_3 | submit |    23278 |
| acux_3    | submit_error |     7877 |
| control_3 | submit_error |    11018 |
| acux_3    | success |     20774 |
| control_3 | success |     18037 |
+-----------+--------------+----------+

Results

acux_3

impression error = 15.99%

submit = 37.30%

submit error = 33.12%

conversion = 32.56%

control

impression error = 22.45%

submit = 36.85%

submit error = 47.59

conversion = 28.56%