Research:Account creation campaigns
This page documents a research project in progress.
Information may be incomplete and change as the project progresses.
Please contact the project lead before formally citing or reusing results from this page.
This is a list of account creation campaigns that are currently being tested on the English Wikipedia in the context of editor engagement experiments. Account creations are logged by passing a campaign=foo parameter to the account creation landing page.
List of campaigns
editSince campaigns can be run by anyone, (all they have to do is add a query string to the URL), this list is not comprehensive. However, we are attempting to keep a log of relevant Wikimedia campaigns as best we can. In general, when surveying campaign data, analysts should always be sure to limit the scope of their query to a known timeframe for a given campaign.
| Key | Campaign | Active | Start | End |
|---|---|---|---|---|
| aft5_cta4 | Article Feedback v5: Sign-up call-to-action | Y | still coming in | |
| p2pu | Peer 2 Peer University: old Sign-up call-to-action, was part of discontinued Customizing user signup pages | Y | still coming in | |
| fr12a | Donor engagement: Thank you message referral | N | ||
| fr12b | Donor engagement: Landing page for editor campaign banner | N | ||
| fr12c | Donor engagement: Editor campaign banner | N | ||
| fr12d | Donor engagement: Donor survey referral | N | ||
| VE | Visual Editor landing page referral | Y | ||
| loginCTA | The "Join Wikipedia" call to action | Y | soon | |
| anoneditwarning | in MediaWiki:Anoneditwarning Graphed in "New account registrations (anonymous edit CTA)" |
Y | 20130619 on enwiki, 20130625 on ruwiki, eswiki, dewiki, frwiki, plwiki, ptwiki, itwiki, jawiki, zhwiki | |
| semiprotectednotice | in MediaWiki:Protectedpagetext on enwiki | Y | 20130619 | |
| anonwelcometemplate | in welcome templates for anonymous editors, on enwiki | Y | 20130622 | |
| mobile_watchPageActionCta | People that clicked the Watchlist call to action on mobile | ? | ? | |
| mobile_uploadPageActionCta | People that clicked the Upload call to action on mobile | ? | ? | |
| mobile_editPageActionCta | People that clicked the Edit call to action on mobile | ? | ? |
Further reading
edit- See Extension:Campaigns for complete documentation on how to run a campaign
- Account creation pathways enumerates some of the links to the create account form.
- Anonymous editors for results of the anoneditwarning and semiprotectednotice campaigns