Research:Knowledge Gaps Index/Measurement/Readers Survey 2024
This page documents a research project in progress.
Information may be incomplete and change as the project progresses.
Please contact the project lead before formally citing or reusing results from this page.
This project aims to understand the demographics and motivations of Wikipedia Readers across language editions. It is part of the Knowledge Gaps Index focus on Readers of Wikipedias, and continues the work of the 2019 and 2023 Readers surveys.
Progress on this project can be followed at T369087.
Data Collection
editThis project employed simple random sampling of Wikipedia readers using the QuickSurveys extension. The QuickSurveys opt-in was displayed to non-logged in users and asked them whether they would like to participate in a survey to help improve Wikipedia. Survey responses were collected using LimeSurvey, an external survey tool.
The goals of the survey were to make demographic estimates of Wikipedia readers across different language projects within the scope of the Knowledge Gaps Index, to understand motivations for reading Wikipedia, and to analyze whether there are differences by motivation and demographics in who reads which type of content.
Timeline
edit| Date | Milestone |
|---|---|
| November 25, 2024 | enwiki full sample survey launched |
| November 28, 2024 | enwiki full sample survey closed |
| December 10, 2024 | arwiki, jawiki, ptwiki, ruwiki, zhwiki full sample surveys launched |
| December 12, 2024 | dewiki, eswiki, frwiki full sample surveys launched |
| December 17, 2024 | arwiki, dewiki, frwiki, jawiki, ptwiki, ruwiki, zhwiki full sample surveys closed |
| December 19, 2024 | eswiki, idwiki, kowiki full sample surveys closed |
- January & February 2025: Data cleaning and analysis
- March 2025 (estimated): Reporting of first results
Policy, Ethics and Human Subjects Research
editThis survey is governed by the Global Readers Survey privacy statement.
Survey Administration
editSurveys were fielded across 11 projects from November 25, 2024—December 19, 2024. A total of 25,929 complete survey responses were collected.
| Project | Fielding Dates (Month/Day) | QuickSurvey Sampling Ratio | Total LimeSurvey Initiations | Total Completes |
|---|---|---|---|---|
| arwiki (Arabic) | 12/10—12/17 | 25% | 26829 | 2864 |
| dewiki (German) | 12/12—12/17 | 5% | 10497 | 3613 |
| enwiki (English) | 11/25—12/2 | 4% | 27290 | 6146 |
| eswiki (Spanish) | 12/12—12/19 | 6% | 13399 | 2642 |
| frwiki (French) | 12/12—12/17 | 10% | 14687 | 2531 |
| idwiki (Indonesian) | 12/10—12/19 | 30% | 19192 | 1026 |
| jawiki (Japanese | 12/10—12/17 | 5% | 6975 | 1780 |
| kowiki (Korean) | 12/10—12/19 | 30% | 5339 | 419 |
| ptwiki (Portuguese) | 12/10—12/17 | 15% | 16624 | 1610 |
| ruwiki (Russian) | 12/10—12/17 | 2% | 6445 | 1855 |
| zhwiki (Simplified and Traditional Chinese) | 12/10—12/17 | 10% | 6551 | 1443 |