Training modules/dashboard/slides/12110-target-audience

Target audience

After you establish your goals and capacity expectations with your partner, you should next ask: who will participate in the editathon?

Editathon planning, resources, and communications change significantly with different audiences. For example:

• Students and university faculty may only be available during certain times of year and certain times of the week. Students may not immediately understand why they may need to get engaged, so may need to be encouraged through extra credit or other pre-communication strategies.
• Working age volunteers may need for events to be run during weekends or non-working times such as afternoons or evenings.
• Working with professional groups, such as librarians, museum staff, or professional researchers, may require prior approval and support from administrators or managers at the organization.