User:MKramer (WMF)/Reading

Advocacy University is a comprehensive clearinghouse of advocacy tools and resources for all types of libraries from the American Library Association.

Read research from WMF's Growth team, which existed from 2012-2014 to find ways to attract/retain editors.

Research: Anonymous editor acquisition | Volume and Impact Takeaways: As of 2014, registered users seem to edit longer and more than anon. users. 6.9% of newly-registered users edited anonymously within an hour before signing up. Users who edited anonymously right before signup are significantly more productive newcomers than the general population of editors.

Common Hypotheses of anonymous editors on Wikipedia Takeaways: There are several theories as to why users prefer anonymity.

Hypothesis: Automated messaging on Wikipedia strongly correlates with decline in retention of new editors (2012) | Results: Some positive suggestions that increasing personalization led to a better outcome, as did shorter messages and decreasing the number of directives and links. SUPER INTERESTING

In 2013, research was done on the phrase "improve your edit" to see if it could improve editor retention. Note: check on this work.

Will lapsed editors edit again if we ask them to? generally no. Note: Ask Aaron about whether future tests took place.

MassMessage is a tool that allows users to send talk page messages to a list of users quickly and easily. This tool has been activated since October 2013.

This is the summary of findings from the Wikimedia Foundation Summer of Research, a program in the Foundation's Community Department which brought together eight academic researchers from around the globe to study the dynamics of the Wikipedia editing community. Of note: Based on analysis of a small sample of Newbie comments, Newbies aren't good at knowing where to ask for help, and Wikipedia isn't good at spotting requests for help, particularly when newbies talk on their own talkpage.

How the welcome message affects new user behavior I see a lot of potential in continuing to think about how welcome messages might be developed to appeal to increasingly diverse demographics of editors and to help new users see not only how but also where they can make contributions.

Interesting survey results for why people registered for an account back in 2012

How a moodbar affects editor retention and contributions: MoodBar users are 2.36 times more productive than active users who never sent any feedback. Also a nice template for call to action for community contributions.