Wikimania 2016 bids/Esino Lario/Communication

Relationships with local media are important to inform about Wikipedia and the Wikimedia projects, to provide people of the territory a calendar of events and presentations related to Wikipedia/Wikimedia and to involve volunteers in contributing to the Wikimedia projects and in supporting the organization of Wikimania. Local media are also essential to involve potential local sponsors: Lake Como area and Valsassina are not only touristic area, but they also have a lively industrial production and some national-size companies.

Target and communication tools

Target	Objective	Tools
Working team	Coordinating the work to plan and implement Wikimania Esino Lario. Making sure that people can access information both in Italian (national team) and English (international team). Making sure every person involved is welcomed and knows how he/she can contribute to. Please note that the working team is made of all people working on the organization of Wikimania, regardless of where they are based.	Wikimania Esino Lario bid - working and coordination pages on meta (English and Italian) Wikimania Team wiki, Mailing list for the group and for specific working groups: wikimania-l (general), wikimania-planning-l, wikimania-program, wikimania-scholarships, wikimania-core , internal-l for collaboration with various Wikimedia insiders Description of the team, objectives and tasks of each group Contacts with Ellie Young and the Committees Planning meetings Mailing list in Italian esinolario at wikimedia.it Visits to Esino Lario Documentation shared and updated (management tools, road book) Specific registration for the working team
People involved in Wikimania at an international level	Making sure we take full advantage of the experience of people linked to Wikimania-Wikimedia. Making sure the working team is open to the contribution of all people interested in supporting the organization of Wikimania. Communicating broad issues related to Wikimania to the community interested in the event and in the future of the event.	Please refer also to the working team. wikimania-l Wikimania Esino Lario bid - presentation of the proposal Exchange with the jury and answers to their comments
Wikimedia community in Italy and like-minded organizations	Inviting them to participate in Wikimania. Inviting them to contribute to Wikimania as volunteers. Providing information about the Wikimedia movement and in which ways they can contribute to it (online and offline).	CentralNotice Media (local, national and international) Scholarships
Wikimedia community in Switzerland and like-minded organizations	Inviting them to participate in Wikimania. Inviting them to contribute to Wikimania as volunteers. Providing information about the Wikimedia movement and in which ways they can contribute to it (online and offline).	CentralNotice Media (national and international) Scholarships
Members of Wikimedia Italia	Inviting them to participate in Wikimania. Inviting them to contribute to Wikimania as volunteers.	Wikimedia Italia mailing list Wikimedia Italia newsletter Wikimedia Italia website and social networks Decision of the board and of the general assembly Scholarships General assembly of Wikimedia Italia (to inform, update and collect feedback)
Members of Wikimedia Switzerland	Inviting them to participate in Wikimania. Inviting them to contribute to Wikimania as volunteers.	Wikimedia CH mailing list Wikimedia CH website and social networks Wikimedia CH member wiki (internal website) Decision of the board Scholarships General assembly of Wikimedia CH (to inform, update and collect feedback) Scholarships
Potential attendees from all-over the world	Inviting them to participate in Wikimania. Providing information about the Wikimedia movement and in which ways they can contribute to it (online and offline).	Specific website wikimania20xx.wikimedia.org (presentation of the event and overview) Replies to comments on the website. CentralNotice OTRS Media Scholarships
Attendees (communication before, during and after the event).	Providing practical information about the event and support to attend and enjoying it (before and during the event). Providing information and documentation about the event (videos, photos, feedback). Collecting feedback.	Specific website wikimania20xx.wikimedia.org (practical information) Replies to comments on the website. OTRS Scholarships Support for the visa procedures email to the attendees before arrival (to remind them where to find everything) Emergency number People involved in the organization who both know Italian and English (and other languages) Information desk Welcome begs Paper booklet Badge Announcements during the conference Signs on rooms and around the locations (urban signage) Moderators for each session Recording or video recording short description of the results of working sessions (trainings, workshops, discussions).
Media and press	Providing a presentation of the event (texts, information, images, news and updates). Supporting the participation of media and press in the event (practical information, a specific space for interviews, registration, support in organizing interviews).	Press kit Press contacts (local, national - Italy and Switzerland - and international) Answers to media requests Press conference Specific registration for the press Press office (news, updates, information, images, texts, support in organizing interviews) - Documentation in Italian and English Space for interviews
Stakeholders	Providing reports and documentation which allows to evaluate the project (correspondence between the project and the results, definition of outcomes and metrics, documentation with data and photos) Supporting stakeholders in attending the event. Crediting correctly the support and engagement of stakeholders.	Sponsor kit Credits and logos (according to trademarks and stakeholders-partners requests) Request of support letters Application forms and communication specifically designed for each stakeholder Reports (narrative and financial) according to the guidelines of each stakeholders Contact person for stakeholders. Specific registration for the stakeholders Press coverage (local, national and international) Evaluation
Legacy	Making sure the event is documented and its documentation to people who attended it or didn't. Making sure guidelines and documentation related to the experience is documented to allow others to replicate or build upon the experience.	Documentation about the process. Press coverage Recording or video recording short description of the results of working sessions (trainings, workshops, discussions). Video recording of presentations. Photos of the events. Upload of the video recordings Upload of photos of the event Conference "post-mortem" Collecting attendees feedback A representative of the team will join the Wikimedia team the year after.

Local media

Name	Type	Language	Level of Wikipedia-issues Coverage	Website
La Provincia di Lecco	local newspaper	Italian	almost none	http://www.laprovinciadilecco.it
Giornale di Lecco	local newspaper	Italian	almost none	http://www.giornaledilecco.it
La Provincia di Sondrio	local newspaper	Italian	almost none	http://www.laprovinciadisondrio.it
Giornale del Popolo (Ticino)	local newspaper	Italian	almost none	http://www.gdp.ch
Il Giornale del Ticino	local newspaper	Italian	almost none	http://www.giornaledelticino.ch
Il Corriere del Ticino	local newspaper	Italian	almost none	http://www.cdt.ch
Lago di Como - lakecomo.it	Online information website	Italian and English	almost none	http://www.lakecomo.it/en
Terra di laghi (Italy and Ticino)	Online information website	Italian	none	http://www.terradilaghi.com
Il Lago di Como Orientale (Oriental side of Lake Como)	Online information website	Italian, English, German	none	http://www.larioorientale.eu
VAOL.IT - Quotidiano online della Valtellina, Valchiavenna, Lago di Lecco e Como	Online information website	Italian	almost none	http://www.vaol.it/it/
Valsassina News	Online information website	Italian	almost none	http://www.valsassinanews.com

National media

National media have been already involved in the communication of Wiki Loves Monuments in Italy. Relationships with national media are important to inform the Italian bid and eventually Wikimania in Italy, to recruit volunteers in contributing to the Wikimedia projects and in supporting the organization of Wikimania, and to target national sponsors.

Name	Type	Language	Website
ANSA	Press information / news	Italian	http://www.ansa.it
Corriere della Sera	national newspaper	Italian
La Repubblica	national newspaper	Italian
Il Sole 24 Ore (with Nova - technological focussed paper and Cultura - cultural pages on sunday)	national newspaper	Italian
La Stampa	national newspaper	Italian
Radio 3 (cultural programmes; in particular Fahrenheit does direct recordings/interviews during events; Radio 3 Mondo)	radio	Italian	http://www.radio3.rai.it
Radio 2 (entertainment programs; in particular Caterpillar)	radio	Italian	http://www.radio2.rai.it
RSI Radio Svizzera Italiana	radio	Italian	http://www.rsi.ch/home.html

International media

For local and national media relationships the focus is both on Italy and Switzerland. Other international media are involved in collaboration with Wikimedia Foundation (review press kits and contact management). The relationship with international media taps on current links and contacts and it focuses on the theme of Wikimania which in Esino Lario goes green and sustainable.

Communication materials

Expense	Number	Days	Cost/Unit	Total in euro	Total in dollars
Promotional materials				€ 5.000	$ 6.862,45
Participants package	1.000		€ 5	€ 5.000	$ 6.862,45
Total amount planned in the estimated costs				€ 10.000	$ 13.724,90

			Currency	€ 1,00	$ 1,37