Wikimedia Argentina/GLAM Program 2016

GLAM Program

Program Manager

Anna Torres (WMAR)
Giselle Bordoy (WMAR)

Social Media

Facebook: WMAR's Facebook page
Twitter: WMAR's twitter account
Instagram: WMAR's instagram account

Strategic approaches

GLAM program is framed through the following strategic approaches:

Digitize, liberalization and creation of content : Activities driven by WMAR, Wikimedia community and cultural institutions in order to promote the release and designed of quality content to improve Wikimedia projects.Among the activities within this project we include photography contests and editing challenges.
Strengthening cultural institutions : Project aimed to strengthen the cultural institutions we work with, through activities to improve theirs skills in the field of free culture.
Construction of the local culture : Project which aims to promote the construction of the local culture and identity in Argentina

Main projects 2016

Activity	Public and audience	Strategic approach involved	Comments	Institutions involved 2015	2016 institutions involved
Editing online challenges	Active editors and new editors	This activity responds to WMAR’s strategic approach for the GLAM program: Construction of the local culture	To support Wikipedia editors’ interests. This initiative is currently being implemented with very satisfactory results. We are approaching the community to assess their needs	Spanish Wikipedia More information regarding our editing project here
Editing photo contest	Active editors, new editors and new users registered	This activity responds to WMAR’s strategic approach for the GLAM program: Construction of the local culture	To improve the presence of Argentina in Wikimedia Commons as a way to preserve its heritage. To invite photographers and other users to become editors by turning the photo contest into a combined editing and photo contest	WikiTour Argentina supported by LAN Argentina or Cultural heritage UNESCO editing contest	UNESCO - OPEN HOUSE PHOTO CONTEST
Institutions take GLAM!	Cultural institutions	This activity responds to WMAR’s strategic action plan for the GLAM Program: Empower cultural institutions	The Institutions Take GLAM project, promotes the following activities: Stage 1: Analysis of the institution’s suitability to WMAR’s strategic line for the GLAM Program Stage 2: Editing workshop for at least 2 cultural experts within the institution.Uploading of materials to Wikimedia Commons prior to the start of the activity Stage 3: Cooperation with the institution in the organization of the edit-a-thon, where the content previously uploaded to Wikipedia and its sister projects will be used and its value enhanced by the participants. Stage 4: Definition, on the day of the edit-a-thon, of the material that can be highlighted as interesting, and of the articles that can be improved.Sustained cooperation with the institution in the improvement of content.Study of the content available at the institution	National Museum of Fine Arts Bicentennial Museum National Archive of the province of Buenos Aires Abuelas de Plaza de Mayo City Government Biblioteca de la legislatura de la provincia de Buenos Aires	National Museum of Fine Arts - MUNTREF - MACBA - UN WOMEN
Redifining Edith-a-tons	Active editors, new users, wikimedians, all publics	This activity responds to WMAR’s strategic action plan for the GLAM Program: Empower cultural institutions	Edit-a-thons are one of our main face-to-face activities. Redefined by WMAR in terms of impact, it continues to be the best event to engage new users and introduce them to editing	IIPE Unesco 2 edith-a-tons within the National School of the province of Buenos Aires 2 edith-a-tons within Bicentennial Museum Colon theatre Biblioteca de la legislatura de la provincia de Buenos Aires Spanish Cultural Center National Museum of Fine Arts Abuelas de Plaza de Mayo City Government department of diversity Edith-a-ton along with Wikimedia Chile and the University of Mendoza Guggaton	UN WOMEN edith-a-ton - National Museum of Fine Arts - MUNTREF - Open Knowledge Argentina
Online Course	Cultural Institutions	This activity belongs to our strategic approach:Strengthening cultural institutions	We are going to carry out our first distance-learning initiative in the GLAM program. Although we want to promote the course in a similar way as the Education course, the activities and contents will be designed differently, given that cultural institutions in Argentina are at an earlier stage in terms of knowledge about the program and its projects, and about Wikimedia projects in general. The estimated duration of the online course will be 4 weeks. In this regard, our objectives are: To improve the awareness of cultural institutions on the concept of free culture, the Wikimedia projects and how they can relate to their own activities. To increase the knowledge of the program in Argentina, and to improve our coordination with new institutions outside Buenos Aires. To position cultural leaders as promoters of the program in different institutions throughout the country.	Not yet available	Hecho en Bs. As. (empresa social) - Red de Bibliotecas Públicas de la Ciudad de Buenos Aires - Universidad de Buenos Aires - Biblioteca Nacional del Perú - Abobados Culturales
Spreading GLAM projects	New publics, audiences	This activity belongs to our strategic approach: Construction of the local culture	To reach, through strategic positioning, new profiles of people who can support the GLAM program. To generate debate on free culture in cultural environments, a concept which does not exist in Argentina. To establish a firm base of stable contacts on which to position our actions from a strategic point of view, to attract new participants to our activities. To reach alliances with local governments as doorways to cultural spaces and massive convocation of our activities.		Ministerio de Modernización - Open House Bs.As. - MUNTREF
Digitizing project	Cultural institutions, Wikimedians, Volunteers	This activity belongs to our strategic approaches: Digitalization, liberation and creating content - Construction of the local culture	We are presently working with 4 cultural institutions. The main objective of the project is to favor the release of content by those organizations which have been consistently working with us, providing them with the training and tools necessary for the correct release and upload of content. The strategic objective is the release of quality material focused on our goal to build Argentina’s memory through the preservation of its cultural and historical heritage. In this regard, the objectives of the program are defined below: To improve and increase the content of Wikimedia Commons concerning the history and cultural patrimony of Argentina, promoting the increase of the local patrimony available under public domain or free license. To improve the content of Wikipedia and other projects by positioning and making use of the released material. To involve cultural and educational institutions in the construction of historical memory through the materials released for free use. To favor the release of material that highlights local historical patrimony through new projects such as Wikisource.	National Museum of Fine Arts Historial Archive of the province of Buenos Aires Biblioteca de la legislatura de la provincia de Buenos Aires Archivo General de la Nación Academia Argentina de Letras	National Museum of Fine Arts Historial Archive of the province of Buenos Aires Biblioteca de la legislatura de la provincia de Buenos Aires Archivo General de la Nación Academia Argentina de Letras
Assist the 1st WIR	Cultural institutions, wikipedians, volunteers	This activity belongs to our strategic action: Building local culture	Placing the first Wikipedian in Residence in Argentina, as a way to ensure the sustainability of the work we have been carrying out with different cultural institutions. In line with our priorities, the WIR will be in charge of selecting, according to specific quality standards, the historical and cultural material under public domain or free license that support our line of work in the construction of the Argentine identity, and enhancing their value.		Mauricio V. Genta

GLAM Metrics 2016

Métricas	Resultados
New editors	223
New active editors	262
People involved	951
Articles added or improved in Wikipedia, Wikidata and Wikisource	9535
New images in articles	863
Instituciones involved	19
Content production activities during the year	20
Global Involvement Activities	15
Volunteers involved	21
Retention of editors challenges and contests	40%