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Campañas/Marco organizativo

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This page is a translated version of the page Campaigns/Organizer Framework and the translation is 25% complete.
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¿Qué es esta página?

Bienvenido al primer borrador de un marco organizativo para apoyar a la gente interesada en organizar campañas y concursos de contenidos en el Ecosistema Wikimedia. Este es un primer borrador compuesto por User:Astinson (WMF) y User:SGill (WMF). Todavía estamos experimentando con la documentación, y necesitamos tu ayuda para entender mejor lo que tiene sentido, lo que no lo tiene, lo que falta, y sobre lo que te gustaría aprender más.

Por favor, déjanos tu opinión en la página de discusión o en el espacio de discusión.

En esta página, nos basamos en una definición general de las campañas de contenidos:

  • Campañas convocan a los colaboradores y los centran en un tema o medio de contribución durante un periodo de tiempo.
  • Los concursos o retos son un tipo de campaña, normalmente más centrada en los wikimedistas establecidos, centrada principalmente en el contenido de calidad, y normalmente con una recompensa.

Nota: esto no incluye campañas de comunicación, marketing o recaudación de fondos.

El marco

 

Generación de ideas

¿Por qué se inician las campañas?

Las campañas suelen comenzar en lugares inesperados: una reunión de diferentes organizadores del movimiento Wikimedia con diferentes habilidades que se juntan e identifican una iniciativa compartida. Algunos ejemplos son:

Wiki Loves Monuments, una iteración de un intento anterior, menos que perfecto, de hacer campañas fotográficas en museos de los Países Bajos;

  • 1lib1ref y Women in Red, que surgieron en torno a conversaciones relacionadas con Wikimania en Ciudad de México;
  • [Arte+Feminismo comenzó] como una serie de conversaciones entre activistas;
  • CEE Spring y Wikimedia Asian Month fueron impulsados por el deseo de aumentar la colaboración en sus respectivas regiones; y
  • Wiki Loves Africa comenzó como una forma de inspirar a las comunidades de toda África a organizarse en el movimiento Wikimedia.

Common goals

Meta Los organizadores que coordinan las campañas suelen inspirarse en diferentes objetivos, entre ellos:

  • Rellenar lagunas de contenido
  • Incorporación de nuevos usuarios
  • Retención de usuarios
  • Trabajar con socios o financiadores o cumplir sus objetivos.
  • Ampliar la capacidad de las comunidades locales
  • Satisfacer una agenda personal

Cada vez más centradas en la Dirección Estratégica del Movimiento, las Campañas deben centrarse en lograr las diversas condiciones necesarias para hacer de Wikimedia la "infraestructura esencial del ecosistema del conocimiento libre". Estas condiciones podrían incluir invitar a nuevos participantes en nuestra misión o llenar lagunas en el conocimiento fundamental o importante.

¿Cómo se generan las ideas?

A la hora de diseñar ideas para la campaña, es importante plantearse las siguientes preguntas:

  • ¿Quiénes son los espectadores de la campaña y por qué les atraerá?
  • ¿El tema o el tema de la campaña incluirá a los miembros comunitarios existentes y nuevos?
  • ¿Cuáles son las tareas simples que pueden hacer los nuevos colaboradores como parte de la campaña?
  • ¿Tiene su comunidad organizadora y la audiencia de la campaña suficiente experiencia para participar en ese tema o tema?

Una vez que tengas una respuesta inicial a estas preguntas, te recomendamos que repitas estas ideas con otros, para explorar diferentes ideas y tácticas de campaña para alcanzar estos objetivos. Le sugerimos:

  • Convocar a una mezcla de organizadores comunitarios existentes y aliados o socios que espera activar para generar ideas. La investigación Movement Organizers destacó que la colaboración en persona permite una mayor colaboración creativa y confianza.
  • Centrarse en modelos de contribución que puedan atraer a los Wikimedianos experimentados y a los recién llegados.
  • Alentar a los participantes a pensar creativamente sobre cómo lograr los objetivos compartidos: muchas comunidades eligen enfoques cómodos para contribuir porque eso es lo que saben o lo que los motiva personalmente (es decir, solicitar eventos de edición "todo va bien" en los que los recién llegados no saben cómo identificar un tema, o ejecutar editatonas, que, a través del movimiento, no tienen una alta retención de recién llegados). Algunas de las campañas más exitosas del movimiento han dependido en gran medida de organizar estrategias y prácticas que no son "típicas" dentro del movimiento Wikimedia.

Preparación de la campaña

La mayor parte del trabajo para hacer una campaña exitosa involucra al equipo central que coordina una campaña. La primera iteración que un equipo ejecuta normalmente requiere una mayor inversión en el desarrollo de materiales -- porque no tienen materiales de iteraciones anteriores de la campaña o necesitan adaptar materiales de otras campañas.

A veces, la cantidad de tiempo y energía invertida en las primeras iteraciones de una campaña puede ser desproporcionada con la cantidad de contenido o comunidad activada debido a esta inversión de inicio. En las iteraciones posteriores de la ejecución de la campaña, ciertos tipos de trabajo disminuirán debido a la capacidad de reutilizar mensajes u otros tipos de materiales construidos en iteraciones anteriores, pero otros tipos de trabajo pueden aumentar a medida que el equipo intente iterar basándose en la retroalimentación de la comunidad, o a medida que más comunidades deseen participar en la campaña.

Preguntas que hay que hacerse antes de preparar una campaña:

  • ¿Cuánto tiempo o energía está dispuesto a invertir mi equipo?
  • ¿El equipo prevé que esta campaña o concurso se lleve a cabo una sola vez? ¿O se repetirá en varias ocasiones?
  • Al final de la campaña, ¿qué resultado será suficiente para que mi equipo se sienta satisfecho con el trabajo realizado? ¿Está el equipo de acuerdo con ese resultado?
  • ¿Mi equipo organizador incluye a personas con las diferentes habilidades que necesito para tener éxito?
    • Si trabajo con voluntarios, ¿hay suficiente redundancia de aptitudes clave en el equipo, de modo que sea aceptable que alguien se retire del trabajo debido a cambios en su situación vital?
    • Nota: Muchos temas y asuntos requerirán cierto conocimiento del apoyo a esa comunidad (es decir, comprender las estrategias de narración, las prácticas o el campo de conocimiento de interés para la comunidad destinataria).
Los componentes clave Acercamientos Lectura adicional y herramientas
Recolectar recursos, aliados y socios Al comienzo de una campaña, los organizadores suelen consolidar aliados con los que quieren asociarse y asegurarse de que estén interesados y puedan contribuir a la campaña. Los socios generalmente incluyen un subconjunto o una mezcla de los siguientes tipos:
Socios de Wikimedia
Los socios de Wikimedia coordinan la divulgación y organización regional o local de la campaña y pueden proporcionar capacidad y apoyo adicionales de diferentes tipos. Los equipos locales pueden estar asociados con una filial o ser independientes. #1lib1ref y Art+Feminism confían en el voluntariado; con personas designadas embajadoras regionales, para apoyar a estos equipos locales.
Socios de contenido y experiencia
Aportar experiencia sobre conocimientos y comunidades implicadas en un tema. Art+Feminism, el proyecto Music in Canada @ 150 y #1lib1ref se apoyaron en gran medida en el conocimiento de personas expertas y activistas familiarizados con el tema.
Proporcionar acceso a libros, materiales de investigación o archivos de medios que puedan ser utilizados para inspirar o apoyar una campaña. Por ejemplo, trabajar con un museo particular o una colección de contenido especializada puede impulsar el enfoque de un evento de edición.
Colaboradores en comunicación
Los socios de comunicación dan acceso más allá de las comunidades que normalmente prestan atención a Wikimedia. Por ejemplo:
  • #1lib1ref depende en gran medida de las asociaciones de bibliotecas internacionales y nacionales para difundir la palabra.
  • Wiki Loves Monuments y Wiki Loves Earth se conectan con la fotografía y las organizaciones de la UNESCO para encontrar participantes.
  • Los Derechos Humanos de la ONU apoyaron WikiGAP como forma de ampliar el alcance y el enfoque de la campaña.
Socios de recursos
Los recursos monetarios y no monetarios para una campaña de Wikimedia pueden provenir de varias fuentes -- subvenciones de la Fundación o una filial de Wikimedia, inversión en especie de socios en la campaña u otro financiamiento externo.
Socios de alojamiento
Las campañas WikiGap, BBC 100 Women y Amnistía y Wikipedia se basaron en gran medida en anfitriones locales asociados para proporcionar espacio y experiencia. Los anfitriones locales pueden ayudar con la comunicación y el acercamiento a los participantes.

Learn more about:

Construir una lista de trabajo y participar en el diseño
Creating a Worklist

Most campaigns or projects have a list that focuses contributors. New contributors don’t know how to find their own topics on Wikimedia projects, and experienced contributors often want a simple and easy way to get started on an unfamiliar topic. A strong worklist reduces the amount of time new participants have to spend “figuring out where to start” and focuses them on the campaign activity .

Examples listsincludes:

For further examples, see this blog series on lists in the Wikimedia Movement.

As Wikidata becomes more complete and tools using Wikidata become more end user friendly, Wikidata lists can be a strong foundation for the workflist: for example, the Women in Red is transitioning much of their data to Wikidata to create greater visibility of potential women biographies across all Wikimedia communities, and Wiki Loves Monuments is converting their database to Wikidata.

Building a worklist can be a valuable contribution to the Wikimedia ecosystem. Running a small crowdsourcing challenge to create the list can be a way to activate more experienced contributors before the campaign. Consider running a content drive with Wikimedians, librarians or experts before the main campaign focused on building the list(s).

Tools can strengthen the ability to "access" the list. Dynamic interfaces for campaigns helps lower barriers to contribution: for example, Listeriabot is used for creating lists for projects like Women in Red; Commons campaigns have a number of new tools ISA is used to run "depicts" campaigns and mapping tools help photography campaigns, such as WikiWakacje for Poland's WikiVacations ; WikiDaheim for Austria’s WikiDaheim and MaCommune for France's Ma Commune Wikipédia.

Designing participation strategies

Make sure to identify a simple and targeted ways for the intended audience of the campaign to participate. Here are some examples:

  • Micro-contributions: #1lib1ref uses the Citation Hunt Tool to turn what could be an overwhelming category of options, especially on larger Wikipedias, into a manageable micro-contribution task. Similarly, we have seen successful shortterm ISA challenges
  • Small focused actions: Wiki Loves Monuments is focused on a clear activity: taking photos. In order to simplify this activity the Wiki Loves Monuments Community has developed two simple interfaces for contributing to this content: Wikipedia-driven lists with clear upload buttons using Commons Upload Campaigns for images, and the Monumental tool helps communities running a Wiki Loves Monuments Campaign to create an engaging and simple access point for contribution. Similarly, proofreading events on WikiSource have cleared focused actions that don't confuse most participants. See for example Indic Wikisource Proofreadthon.
  • Larger open-ended tasks: Writing full Wikipedia articles is a complex task for new contributors, especially in larger Wikipedias. Focusing editors on smaller tasks that require less knowledge of the on-Wiki community will likely make newcomer participation more successful.
    • After several years of encountering heavy scrutiny and complicated deletion conversations, the Art & Feminism organizers iterated to focus participants on existing articles about Women in the Arts instead of creating new articles.
    • Campaigns like Project Tiger, Wikipedia Asian Month and CEE spring focus on existing editors in their tactics.
    • Contests like the WikiGap Challenge, Menu Challenge or UNESCO Challenge have all been very productive but appear to reach an "upper limit" in terms of people able to or inspired to participate. Also, very few newcomers participate.
Rewards

Adding an element of contest or rewards can improve the motivation of some participants, especially experienced Wikipedians. There is also the risk of creating a perverse incentive, leading to too much of one kind of contribution (i.e. rapid low quality, machine translation of content or adding unnecessary data to Media Files or Wikidata). If you plan to judge the content for rewards, prizes or recognition of participants you will want to develop a scoring strategy appropriate to the participation method. Here are some examples:

Organizer participation strategies

In addition to the content contribution strategy, you may have to develop a strategy for soliciting organizer support from local communities. For more information on this, see the Package activities for communities to replicate step below.

Designing participation

Note that you may not have to design for all of these types of contributions in the first iteration. Most campaigns design for a main focus during the first iteration, and then adopt and support good ideas or contribution strategies developed by participants for subsequent versions. For example,

  • #1lib1ref started with only the Citation Hunt tool in mind and not anticipating the in-person events which became central to subsequent editions;
  • Women in Red didn’t use Red Link Lists, even though that is one of the currently most distinctive components of the project; and
  • Art & Feminism didn’t anticipate needing to support events globally, but was focused heavily on supporting the content writing in its early stages.
Worklist Tools
  • Wikidata Queries — queries can be the foundation for other tools to represent data. In particular, two generic tools are widely used for campaigns:
    • Listeria creates on-wiki lists that “print” a Wikidata Query via a bot. One of the most complex and exemplary example of Listeria in use is the Women in Red red-list index, which identifies potentially notable women from Wikidata.
    • Tabernacle allows for editing of Wikidata items in a table like environment good for adding properties and translating labels and descriptions. Inputs include the Query Service, PagePiles, and
  • PetScan -- a tool that allows users to mix features of the Mediawiki structure and API (i.e. Categories, Namespaces, etc) with the Wikidata Query Service. Outputs can be turned into Pagepiles, On-Wiki tables or a number of other formats.
  • Targeted list building tools -- some topical areas and Wikimedia communities have created more targeted list-creation tools, such as the Wikimedia Cultural Diversity Observatory Top Article lists.
  • Using Categories or on-wiki lists -- historically the primary “list building” strategy on Wikimedia projects these take advantage of the skills that many Wikipedia editors have. However, data captured in Categories or on-wiki lists is limited, and can’t be easily reused by software or other language communities.
  • Special:SpecialPages and Database Reports -- there are a number of special pages and reports generated by bots or other Wikimedia tools that might provide a good foundation for campaigns. However, many of these are inaccessible or hard to use by newcomers -- consider building a list with Petscan instead.
Contribution participation tool examples
Organizer support tools
Develop messaging and timeline
Timing and timeline

Contests and campaigns can have a duration as short as a few days or a week or as long a month or multiple months. Depending on the activity you are doing, different audiences will have different attention windows. When designing a campaign, make sure to evaluate your timing and timeline on the following:

What kind of attention span does your primary audience have?
Campaign audiences have different tolerances for different lengths of time: for example, experienced Wikimedians participated in the Bengali 10th Anniversary Proofreading Contest for 7 months while #1lib1ref campaigns tend to begin to lose energy with newcomers after 2-3 weeks. To increase the reach of #1lib1ref, the #1lib1ref organizers support 2 international campaigns annually to reinvigorate energy, while encouraging local communities to run #1lib1ref events in other parts of the year.
Campaign organizers may choose timelines and scales that are based on their capacity and a need for building a network of support: both the Music in Canada @ 150 and the WikiEducation Year of Science Campaigns stretched activities out of the course of a year, in order to provide time and space for the outreach and capacity building they needed for such a series of events.
How much energy and commitment will the core organizing team be able to put into supporting communications?
Especially when engaging contributors or doing outreach to a professional or activist that hasn’t engaged Wikimedia deeply before, it’s important to do consistent and regular communications both before and during the campaign.
Will local organizers need lead time to organize their local events and activities?
If you are asking local organizers to facilitate events, preparation time may be as short as a few weeks to a couple months (Editathons and photowalks can usually be organized in that amount of time) to several months to half a year (country-level Wiki Loves Monuments teams take several months to form and effectively organize, and the Wiki Education Foundation’s Year of Science was dependent on the academic school year).
What is the best time on the calendar?
Some campaigns are anchored around appropriate events on the calendar, i.e. many of the Gender campaigns in the movement happen in or around Women's History Month (such as Art+Feminism). Aligning with international days or events can strengthen the visibility of a campaign, but can also reduce the impact of a campaign if that campaign gets lost in the communications about the event.
Moreover, the Wikimedia Movement has a very busy calendar of events, campaigns and activities (see the Discuss Space calendar). Though its impossible to completely deconflict campaigns with all movement events, it might be important to not host, for example, photography events that would conflict with major international events if your target audience is also involved in Wiki Loves Earth or Monuments.
Messaging

Throughout the campaign or contest, it is important to have consistent messaging that helps broadcast the participation in the campaign and that local communities can translate, customize and localize for their needs. Some audiences, like very committed Wikimedians, will show up and participate in a campaign with limited outreach and communications. However, especially for external communities or networks, it's important to develop a strategy that appeals to that audience’s needs. During this activity, organizers typically:

  • Build a communications plan with a clear messaging strategy for allied communities and target audiences as well as the on-wiki Wikimedia community (i.e. using Massmessage, Geonotices or CentralNotice).
  • Write a launch blog post and/or press release designed to inform the broader community and interest from the public.
  • Develop visual design materials that give the project a distinct shared visual identity.
  • Ensure there is a plan for social media (identified “champion” social media handles, an identified hashtag, etc).
Contact Management

Most external-facing campaigns maintain some sort of contact tracking strategy among the meta-organizers or on each local team’s tracking environment. There are typically two types:

  • Spreadsheets or lists -- maintaining some type of collaborative tracking document (usually in Google Sheets) for maintaining information or contact lists. Onwiki lists can be useful for contacting Wikimedia communities.
  • Contact Management System (CMS) - Part of the scalability of the Art+Feminism and WikiEducation Foundation’s Year of Science campaigns was the use of robust CMS software that is designed for communication campaigns. At this moment in time, there is no centralized software solution for this in the movement.
Package activities for communities to replicate

Some types of campaigns have in-person events or multiple local digital activities. If you intend to run these activities, it is important to provide guidance for organizers from multiple organizations, contexts or levels of experience in the Wikimedia movement can replicate it.

Organizer focused toolkits from existing campaigns include:

  • Art & Feminism provides a clear package of training materials for running an event -- the event kit includes a mix of “best practices” for running editing events, that include both small pieces of advice (like addressing the 6 accounts per IP limit issue) as well as a suite of teaching and training materials.
  • #1lib1ref iterated after the first year of the campaign to provide a newcomer oriented “Coffee Kit” for participants who want to run “coffee hour” activities as part of the campaign. In the first year, the organizing team recognized that folks were running small editathon-like events as part of the campaign. During the second year of the campaign, the team created an explicit invitation for first-time organizers, and iterated on that documentation as they identified other challenges (i.e. by adding increased guidance on how to use the Programs and Events Dashboard for that kind of activity).
  • Wiki Loves Monuments maintains an organizers kit focused on creating a national level campaign for each participating country, focused on the technical steps for each part of a national campaign. Unlike the Art+Feminism and #1lib1ref kits, the Wiki Loves Monuments kit includes more focus on technical workflows that assume more knowledge of Wikimedia projects.

New organizers may face unexpected challenges. If planning for local community activities, meta organizers might need to help local organizers connect with infrastructure or event partners. In Art+Feminism, the central organizers distribute the organizing packages alongside support connecting with Wikimedia trainers and other resources needed for the local event. In both Wikimedia Sverige’s partnership with the Swedish Embassies for WikiGap and BBC 100 Women editathons and the Amnesty and Wikipedia event supported by Wikimedia UK, the affiliate supported connecting local partners with Wikimedia Communities.

Editathon trainings and resources:

Campaign Engagement

Campaigns in the Wikimedia movement typically have a very intense time bound contribution window, where a virtuous cycle of contribution, monitoring and communication can be used to increase the level of participation. This virtuous cycle is not always organic: participants may not be very good at communicating or recruiting more participants to the campaign, and it's important to support newcomers to the Wikimedia community to make sure that on-wiki local communities don’t bite newcomers so they stay engaged in the event. Developing a plan for monitoring and supporting the contribution is important for building and maintaining momentum in the project.

Before the Campaign Engagement Window, consider asking yourself the following questions:

  • Is the organizing team ready to support newcomers and participants in the campaign? Do you know how to monitor and supporting participants?
  • Have you begun preparing update communications, so that it is easy to send out updates to participants during the campaigns?
Key Components Approaches Further Reading and Tools
Targeted contribution

If communications and participation strategies go well (see above description) individual contributors and local communities will start contributing to the campaign.

If contribution does not happen how you hoped, consider reevaluating your communications or contribution strategies with the following questions:

  • Is the messaging for your target audience working? Does your message have a clear story for impact for that audience? Do the channels you are using reach your target audience? Do you need endorsements or support from more allies or partners in the space?
  • Does the participation methods you designed make sense for your target audience? Do you need to iterate, provide better documentation or simplify the contribution strategy? Are there context barriers preventing participants (i.e. do the expected participants need digital skills)?
  • Are the participants getting enough training or clear instructions to participate? Do you need to sponsor more training?

Many campaigns, contests or newcomer invitation strategies don’t work in their first iteration: that is okay; iteration and learning from these experiences is how the WIkimedia movement identifies gaps and opportunities for new activities.

Monitoring participation

Work with local teams, judges and reviewers to monitor the quality of the content being created and provide feedback to the contributors. Most events or campaigns devote time and energy as part of the campaign to finding high quality example content for communications and for showing examples of ideal content for folks who are just beginning to participants.

During contests, it's important to monitor and provide feedback so that contributors have an opportunity to improve the work that’s not up to expectations from the community. Moreover, most campaigns involving newcomers encounter deletion or other both negative and positive community interactions.

In 2020, two campaigns with a high volume of newcomers doing small edits (May #1lib1ref and #WPWP) both encountered a small percentage of newcomers creating disruptive edits on big Wikipedias. The organizers for both campaigns had to a) identify this problem, b) communicate with communities noticing the problem about how they planned to address the problem, and c) working with partners and affiliates to retrain the communities of newcomers. If you would like to learn more about the experience, see this blog post interview of the WPWP organizers.

Tools:

Communications for engaging contributors

Provide regular updates such as weekly statistics, leader of the day, etc., to motivate existing and engage new contributors. Communications often highlight the participation of communities and stories about individuals involved in the campaign as a way of both encouraging strong participants and reminding other participants of the opportunities related to the campaign. Here are some good examples of ongoing communications about the campaign content:

  • The #1lib1ref team maintains a leader tracking tool to encourage high-volume contributors to keep contributing.
  • #1lib1ref and Art+Feminism encourage local events to share pictures and descriptions of those local events on social media and then use central media handles to spread that content.
  • WikiProject Women in Red maintains an ongoing stream of updates about important or interesting content, especially focused on identifying articles for deletion and quality content.
  • Projects like Art+Feminism and Women in Red typically have volunteers who look for articles that can be promoted within English Wikipedia into DYK and other statuses – as a way of recognizing quality content by organizers.
  • In Wiki Loves Monuments 2019, some communities used the Quarry tool to reengage contributors from previous years

Campaign Followup

Campaign followup is a really important component of organizing campaigns: it is an important part of the long-term impact of campaigns, a moment where high quality contributions and organizing can be recognized, impact communicated, and lessons learned shared with the broader Wikimedia movement.

Key Components Approaches Further Reading and Tools
Follow-up and re-engage contributors
Followup communications
Judging

If the contest wants to identify and support some type of recognition or scoring based on quality or quantity of impact, you may need a planned judging process. For example, Wiki Loves monuments goes through several rounds of first National Level and then international level judging of photographs using the Montage Tool.

Announcing Winners and Awards

Many contests or campaigns have competitive rewards. Some projects focus on intangible awards, such as barnstars, recognition through award ceremonies, or supporting the content as featured content. Other projects provide something tangible: internet access, gift cards or cash rewards, swag, or materials. Consider getting more tangible rewards as in-kind donations from partners.

When announcing Winners, consider creating a blog post, press release, or other broadcast of the content -- its a good way to educate the public about how individual contribute to Wikimedia projects. Examples include the annual announcements from Wiki Loves Monuments and Wiki Loves Earth.

Moreover, award ceremonies can be good ways of taking something that sometimes feels abstract (contributing to an online community) and make it practical. Moreover Award ceremonies are good ways to encourage press, partner awareness, and recognition of volunteers.

Reengagement

To ensure contributor retention, create a follow-up plan for notifying and engaging folks after a campaign. Some campaigns and contests, like WikiProject Women in Red, have natural “homes” for ongoing participation after the campaign -- developing a WikiProject for ongoing contribution is a good way to do that.

Other projects like #1lib1ref and Wiki Loves Monuments rely on local organizing teams to keep track of participants, and engage them in local Wikimedia activities. Encouraging local organizing teams to work with local Wikimedia affiliates to keep them and campaign participants involved involved.

Most programs, outreach and campaigns in the Wikimedia movement do not have high ratios of retention of newcomers. Consider running experiments with your campaign and community to improve retention and sharing those experiments with the broader movement.

Tools:
Evaluate and report

Evaluation is important for campaigns and contests in a number of ways: first it can help articulate the impact of the work for sharing and communication subsequent the campaign; second the visibility of impact can encourage others to participate in future campaigns or create their own inspired by your work; and last by learning from what did and didn’t work when organizing an event.

Reporting impact

Most campaigns have impact reports of some sort, to help both individual participants and the wider community see and understand the impact of the work. These reports are also useful for helping partners and funders understand the work that you have completed. Here are some example reports:

Describing learning and identifying next steps

Campaigns involve iteration, experimentation and often innovate in how Wikimedia communities. Some communities describe the learnings in the general reports (see Reporting Impact) but additional reflections on what worked, what didn’t work and how to implement improved support for the program can also be helpful.

Tools:

Specialized results tooling:

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