CentralNotice/Request/2022 tax campaign of Wikimedia Hungary

2022 tax campaign of Wikimedia Hungary

Samat (talk · contribs · page moves · block user · block log), primary contact (Requested at 20:06, 7 February 2022 (UTC))[reply]

Central Notice Settings

What is the campaign duration?: 15th February 2022 - 20th May 2022

15th February 2022 → 21st February 2022
15th March 2022 → 21st March 2022
28th April 2022 → 5th May 2022
12th May 2022 → 20th May 2022

Which projects will you be targeting?

All

What languages will you be targeting?

English/Hungarian

Do you wish to show banners to Logged In users, Anonymous Users or Both? Do you want to target users with a specific number of edits or average monthly?

Both logged in users and anonymous users

What countries will your campaign target?

Hungary

Banner/Campaign Diet:

Maximum impressions: 3; restarting cycle: 259200 seconds

What is the purpose of the campaign? How will you measure the success of the campaign?

Description - Appeal for tax donations in the Hungarian 1% system. (Hungarian income tax system allows individual Hungarian tax payers to direct 1% of their tax to an organization of their choice, that has PBO status. Wikimedia Hungary registered and qualified as a public benefit organization.)

Metrics - Number of donors and sum of donations

What banner(s) will you use? What will be your landing page?

Banners - WMHU_1percent_2022, WMHU_1percent_2022_mobile

Landing Page - https://wikimedia.hu/wiki/1

Is this project grant funded? Please provide a link

Type of grant -

Link to grant -

Discussion

Comment WMHU has a signed agreement with the WMF about this banner campaign. The campaign will be between 15th February and 20th May, separated into four periods. Active campaign periods were consulted with the Online Fundraising Team of the WMF:

15 to 21 February,
15 to 21 March,
28 April to 5 May and
12 to 20 May.

I am a CN admin, and I can handle and administrate the campaign myself as I did in the previous years. Samat (talk) 20:17, 7 February 2022 (UTC)[reply]

Thanks @Samat for adding more details to the banner calendar item! Happy to see you are on top of all the admin around the campaign. Best, JBrungs (WMF) (talk) 06:37, 8 February 2022 (UTC)[reply]

Thank you for preparing the calendar item for us already :) Let me know if you have any comment or advice on the campaign. Samat (talk) 12:11, 8 February 2022 (UTC)[reply]

Central Notice admin comments

Campaigns were created:

February: desktop, mobile;
March: desktop, mobile;
April: desktop, mobile;
May: desktop, mobile -- Samat (talk) 22:19, 7 February 2022 (UTC)[reply]