Global Open Movement/Programme

Structure of the programme

The Global Open Movement event aims at addressing a wide number of topics. The event addresses with different approaches and formats active members of the open movement and the general public. A communication campaign is specifically designed to communicate the global open movement, its vision, projects and communities.

Critical issues

Digital democracy, digital rights.
Privacy, misuse of data, digital sovereignty, transparency.
Humans and machines.
Access to knowledge.
Creativity and innovation.
Contribution to sustainability and to fighting climate change.
Inclusion, diversity, care principles. Open what and for whom.
Public benefit (vs. products).

Potential targets of the event


	Tribes	Like-minded communities	Specialised public	General public
Description	Active contributors of their specific community	Active contributors of other open communities	Critical minds, readers, people interested in the topic (i.e. professionals of cultural institutions, people working in ICT, artists, students and teachers, researchers, journalists, people working in and with media...)	Readers with no specific interest on the topics
Needs	They want to gather with their own tribe: sessions, discussions, special events They want to feel they belong to their own group. They want to feel the conference belongs to them. They don't want to feel new and disorientated: they want to feel a connection with previous events and to find in this event something familiar. They want to present and be actively involved in the production of the conference. Often they do not like photos and they want to protect their privacy and their specific spaces	They want to take advantage of the conference and feeling that the conference is serving them and providing them with something new and meaningful: knowledge, exchanges, new ideas, involvement. In general they like to be active and involved and they like a feeling that the event belongs to them. They want to easily find the interesting sessions.	They have a general curiosity on the topic and they want to know more. They want to attend engaging and well-presented sessions. They enjoy being entertained with good and relevant content and possibly with good stories.	They are probably not interested in the event, but they might be surprised by the news about it and by some good stories. They can find information online and they might connect dots: getting a sense of what is behind the scene of Wikipedia, the Internet, the computer they use. They can get more aware of critical issues such as democracy of the Internet, misuse of personal data, proprietary software...
How to reach them	Tracks, dev rooms, list of conferences devoted to specific communities Specific programme Specific website (their own website) Their own graphic design or connection to their visual identity Easy to identify in the programme their sessions (logo).	General programme Sessions conceived for a general audience without specific background on the topic Easy to identify in the programme relevant sessions (logo)	A specific track (and highlight of recorded sessions?). It is important to involve in the event specific groups for specific sessions: schools, educators, GLAMs, politicians,	Communication on social media, in the press. The more the event is large and surprising, the more it is likely to be visible and communicated. It is also important to involve in the event media partners, sponsor and other stakeholders which can increase the communication among their networks
Participation in the event	They probably prefer to attend their own conference or their own sessions.	They are likely to be interested to browse sessions related to other topics and communities. At the moment there are already a lot of overlapping among communities (i.e. licenses, advocacy, GLAMs, education, research, tech, infrastructures...): they can be engaged in the organisation of shared sessions	They could be interested in general sessions in particular if they have been invited specifically.	A guided tour of the open. Organising a visit to the conference to present what people are doing, meeting some of the contributors, visit the stands, maybe try a small game or experience of involvement (i.e. adding an information on StreetComplete https://streetcomplete.app/ or adding something on Wikidata)
Risks and critical issues to consider	Clear sign where photos are not authorised and maybe a specific green sticker for people allowing photos. Clear sign if there are closed sessions or avoiding closed sessions	Programme designed for different levels of expertise and interest in getting involved	They could take photos where not authorised.	We don't want the open communities to be observed as monkeys