Global Reach/Insights

2016 Phone Surveys

To help direct our work of expanding Wikipedia usage, our team is conducting a series of surveys to learn more about both potential and current readers in Africa, Asia and Latin America. Our surveys are significantly different than most surveys at the foundation. Typically, the foundation surveys only the people who happen to be using Wikipedia. This approach omits feedback from non-Wikipedia users, which is critical to expand into global regions where Wikipedia is not well known. To avoid this limitation, we use phone surveys to answer key questions around the awareness and use of Wikipedia, mobile phones, and the internet in general.

New Readers Phone Surveys

The New Readers program is a cross-functional effort created with the goal to better understand and reach potential new readers. As part of the New Readers effort, we surveyed existing and potential readers to complement the design research work being conducted in these countries. The design research portion of this work consisted of personal, on-site interviews to gain a deeper understanding of their habits and limitations.

• Nigeria phone survey results
• India phone survey results
• Mexico phone survey results

Additional Phone Surveys

We're continuing our work to survey additional New Readers priority countries, and hope to survey at least 2 countries per region in LATAM, Middle East & Africa, and SouthEast Asia.

• Brazil phone survey results
• Egypt phone survey results
• Iraq phone survey 1 results

Data sets for further study

Our links above illustrate the results of each survey. However, a full data set of the survey is also available for researchers who wish to do their own analysis. We will release all of the survey data along with documentation of methodology, full question/response text and survey flowchart.

• Mexico full data set and documentation.
• Nigeria full data set and documentation.
• India full data set and documentation.
• Iraq survey 1 full data set and documentation.

More full data set results will be coming soon!