Grants:Programs/Wikimedia Community Fund/Rapid Fund/WLEBR2023 (ID: 22154427)/Final Report
Report Status: Accepted
Due date: 15 October 2023
Funding program: Rapid Fund
Report type: Final
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edit- Title of Proposal: WLEBR2023
- Username of Applicant: Rodrigo.Argenton
- Name of Organization: N/A
- Amount awarded: 4940.17
- Amount spent: 3599.88 USD, 17607 BRL
Part 1 Understanding your work
edit1. Briefly describe how your proposed activities and strategies were implemented
Running the WLE using social media as support for advertisement.
2. Were there any strategies or approaches that you felt were effective in achieving your goals? Please describe these strategies and approaches.
Increasing the number of members of the jury was a good strategy, as they could use their social media to spread the contest.
3. Please use this space to upload media and other files that help tell your story and impact.
Field to type in URLs.
N/A
4. To what extent do you agree with the following statements regarding the work carried out with the support of this Fund? You can choose “not applicable” if your work does not relate to these goals.
| A. Bring in participants from underrepresented groups | Agree |
| B. Create a more inclusive and connected culture in our community | Agree |
| C. Develop content about underrepresented topics/groups | Not applicable to your fund |
| D. Develop content from underrepresented perspectives | Agree |
| E. Encourage the retention of editors | Neither agree nor disagree |
| F. Encourage the retention of organizers | Agree |
5. Is there anything else you would like to share about how your efforts helped to bring in participants and/or build out content, particularly for underrepresented groups?
N/A
Part 2: Your main learning
edit6. In your application, you outlined your learning priorities. What did you learn about these areas during this period?
Wikipedia, consequently Wikimedia, is losing brand penetration in Brazil, making it harder to work with certain ages. Also, photography is losing its importance in the country.
7. Did anything unexpected or surprising happen when implementing your activities?This can include both positive and negative situations. What did you learn from those experiences?
We decided not to run a campaign on Twitter due to the website's current policies. We made an effort to increase our participation on Instagram. Instagram has an okay reach when paid but no reach when trying organic content. However, it has a giant problem: It has a very dissociative culture, so people reach the content, but it does not become a conversion.
Last year (WLE2022), 2/3 of the people who reached the contest page were through Twitter, around 1/4 from Instagram, and the rest from media and general notice (that we could not track, as the adm didn't want to collaborate with us and create his text, material, and link).
In 2023, nearly 100% of people reached the contest's page via Instagram. So, away more energy and money were put in for fewer results.
8. How do you hope to use this learning? For instance, do you have any new priorities, ideas for activities, or goals for the future?
Yes, we will change the activity. We have been studying our data and will have to create a different approach; WLM also had troubles in Brazil.
9. Documentation of resources: Use this space to upload any documents that would be useful to share with others (e.g. communications material, training material, presentations).
Here is an additional field to type in URLs.
N/A
Part 3: Metrics
edit10a. Open Metrics reporting
In your application, you defined some open metrics and targets (goals). You will see a table like the one below with your metric in the title and the target you set in your proposal automatically filled in. Use the tables to report the result. Use the comments column to describe any aspects of this result that you find relevant. If the results were different from the initial target (goals) then you can explain why and what you learned from this. You can also provide any qualitative analysis regarding these results. In the last column please describe the tools and methodology used to collect this data and any difficulties you might have had.
| Open Metrics | Description | Target | Results | Comments | Methodology |
|---|---|---|---|---|---|
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10b. Core Metrics reporting
In your application, you defined targets for some core metrics and targets (goals). You will see a table like the one below with each core metric in the title and the target you set in your proposal automatically filled in. Use the tables to report the result. Use the comments column to describe any aspects of this result that you find relevant. If the results were different from the initial target (goals) then you can explain why and what you learned from this. You can also provide any qualitative analysis regarding these results. In the last column please describe the tools and methodology used to collect this data and any difficulties you might have had. Note: a table will appear for each Wikimedia project content contribution you defined in your proposal.
| Core metrics | Description | Target | Results | Comments | Methodology |
|---|---|---|---|---|---|
| Number of participants | |||||
| 200 | 141 | As mentioned, the usage of Instagram was not enough to outrun the lack of a Twitter campaign; we had away more views on our social media platform reaching more than 200% more, and almost 75% fewer clicks. | https://wikiloves.toolforge.org/earth/2023/Brazil | ||
| Number of editors | as previous WLEBR | 20 | 25 | https://wikiloves.toolforge.org/earth/2023/Brazil | |
| Number of organizers | 25 | 40 | We boosted the number of jury, increasing the minds of the content producers, and we now have a solid team for the following years. |
| Wikimedia Project | Description | Target | Results | Comments | Methodology |
|---|---|---|---|---|---|
| Wikimedia Commons | |||||
| 3483 | 1954 | We could not fully understand why the average contribution dropped from 17.5 (2022) to 13.8 (2023) photos per capita, as well as the quality of the photos. We believe that we had more photographers in the early stages of photography contributing and fewer full-time photographers and specialists. The last two were away more present on our Twitter, and not much on our Instagram. | https://commons.wikimedia.org/wiki/Category:Images_from_Wiki_Loves_Earth_2023_in_Brazil | ||
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12. Did you have any difficulties collecting data to measure your results? This could include things like a lack of time or resources, or the expertise in your team to collect this data. It could also include difficulties with particular data collection tools.
No
12a. State what difficulties you had.
N/A
12b. How do you hope to overcome these challenges in the future? Do you have any recommendations for the Foundation to support you in addressing these challenges?
N/A
13. Use this space to upload any documents and provide links to any tools you have used that would be useful to understand your data collection (e.g., surveys you have carried out, communications material, training material, program and event dashboard link, project page on Meta).
Here is an additional field to type in URLs.
N/A
14. Have you shared these results with other Wikimedian communities (either affiliates, user groups, volunteers, etc., different to yours)? This can include things such as data and direct outcomes, lessons you have learned, or information on how to run or recreate your programs.
No
14a. If yes or partially, please describe how you have already shared them and if you would like to do more sharing, and if so how.
Part 4: Financial reporting and compliance
edit15. & 14a. Please state the total amount spent in your local currency.
17607 BRL
16. Please state the total amount spent in USD.
3599.88 USD
17. Please report the funds received and spending in the currency of your fund.
17a. Upload a financial report file.
17b. Please provide a link to your financial reporting document.
https://docs.google.com/spreadsheets/d/1fmdIpl59cxbTxDB9cocKc4CzfO2w1TrGGySt3PYt9B8/edit?usp=sharing
As required in the fund agreement, please report any deviations from your fund proposal here. Note that, among other things, any changes must be consistent with our WMF mission, must be for charitable purposes as defined in the grant agreement, and must otherwise comply with the grant agreement.
17c. If you have not already done so in your budget report, please provide information on changes in the budget in relation to your original proposal.
The photo exhibition will be held in March, so part of the grant is an ongoing activity.
18. Do you have any unspent funds from the Fund?
No
18a. Please list the amount and currency you did not use and explain why.
N/A
18b. What are you planning to do with the underspent funds?
N/A
18c. Please provide details of hope to spend these funds.
N/A
19. Are you in compliance with the terms outlined in the fund agreement?
Yes
20. Are you in compliance with all applicable laws and regulations as outlined in the grant agreement?
Yes
21. Are you in compliance with provisions of the United States Internal Revenue Code (“Code”), and with relevant tax laws and regulations restricting the use of the Funds as outlined in the grant agreement? In summary, this is to confirm that the funds were used in alignment with the WMF mission and for charitable/nonprofit/educational purposes.
Yes
22. If you have additional recommendations or reflections that don’t fit into the above sections, please write them here.
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