Public outreach/Academy/RfC/Scientist questions

Bluntly-worded questions that might be asked by scientists unfamiliar with Wikipedia.

Fundamentals

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What is Wikipedia good for?
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Why should I believe that Wikipedia can help in public outreach?
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How good are the articles on Wikipedia? Is Wikipedia reliable?
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How can we account for Wikipedia's progress?
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What are some of Wikipedia's pathologies?
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From a prospective contributor

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If I write a mini-review for Cell or Current Opinions, I advance the field and my career. Why should I contribute to Wikipedia, which demands significant time?
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Will my contributions to Wikipedia be translated into other languages?
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Will editors on Wikipedia help me? How do I find good collaborators?
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Will I have to waste time arguing with ignorant, even abusive, amateurs?
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Will anyone get rich from my contributions to Wikipedia?
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Since I am an expert, will the article be locked after I am finished?
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Introduction to Wikipedia articles

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Who's the target audience of a Wikipedia article?
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How important is writing vs. content in a good Wikipedia article?
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Is it possible to write for both lay-people and other scientists?
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What are the marks of a good/bad article?
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What's the point of wikilinks? How many is too many? too few?
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What's the typical structure of a Wikipedia article?
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What makes for a good lead?
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How much referencing is typical?
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How are figures, tables, and lists used to supplement the text?
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Reviewing and corrections

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I'm interested in contributing, but I don't want to write articles.

Basics of writing

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I'm interested in writing, but I don't want to spend a lot of time.

Basic principles
no original research, neutral point of view, and citations to the literature.
Respect copyright law, and do not plagiarize.

Focused contributions

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I've decided to contribute significantly to a single article on Wikipedia. What do you suggest?

Choose an article to work on. Here's are some lists to choose from
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Several factors might influence your decision: current state of development, overall importance to the field, importance to other articles (num. of incoming links), number of readers per year, number of languages, etc.
Your own expertise will play a role, too. As with review papers, much of the work in writing an article lies in providing references to the scientific literature. Also, experts will know little "tricks of the trade" and small, important facts that are often not covered in other reviews.
Examine the history and Talk page to see whether the article is controversial, or the subject of edit-wars.
If you are a beginning editor, choosing another topic is the most efficient course.
Identify the principal recent contributors, and write to them personally to engage them.
Courtesy, good will and cooperation will bring many rewards on Wikipedia.
Identify the leading WikiProject(s) and leave a message appealing for help.
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Develop an outline of what contributions/rearrangements you'd like to make, and discuss it on the Talk page. Give the active editors a few days, perhaps even a week, to respond.
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You may wish to prepare your additions on a subpage of your user page, before committing to the article. This is a good practice for checking.
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"Make before you take." It's better to add your new material before removing old material, even if the article temporarily looks hodge-podge. If it's possible, try to incorporate the old material with the new, rather than deleting it outright.
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I've decided to being an article to Featured Article status and get it on the Main Page for a day. How do I do that?

Sister projects to Wikipedia

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Commons, Wikibooks, Wikiversity, Wiktionary