꯱ꯒ ꯑꯃꯥ ꯒ ꯄꯥꯎ ꯐꯥꯎꯅꯕ/ꯄꯥꯟꯗꯝ /꯲꯰꯱꯶-꯱꯷ Q1

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꯲꯰꯱꯵ ꯒꯤ ꯂꯣꯏꯁꯪꯒꯤ ꯄꯥꯟꯗꯝꯁꯤꯡ

Communications department quarterly goals Q1 2016–17 (July–September 2016)

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Foundation strategic direction (ꯌꯧꯕ, ꯐꯨꯔꯨꯞꯁꯤꯡ, ꯂꯧꯁꯤꯡ)	ꯆꯥꯍꯤꯒꯤ ꯄꯥꯟꯗꯝ(ꯆꯥꯍꯤꯒꯤ ꯌꯥꯠꯊꯣꯛꯂꯕ ꯇꯧꯒꯗꯕꯁꯤꯡ)	ꯃꯁꯪꯒꯤ ꯄꯥꯟꯗꯝ (ꯆꯥꯍꯤꯒꯤ ꯌꯥꯠꯊꯣꯛꯂꯕ ꯄꯥꯟꯗꯝꯁꯤꯡ)	ꯄꯨꯊꯣꯛꯄ(ꯆꯥꯍꯤꯒꯤ ꯌꯥꯠꯊꯣꯛꯂꯕ ꯍꯤꯔꯝꯁꯤꯡ)	ꯀꯅꯥꯒꯨꯝꯕꯒꯤ ꯃꯇꯦꯡ ꯆꯪꯕ	ꯑꯄꯥꯝꯕ ꯊꯣꯛꯂꯛꯄ
ꯔ + ꯆ	ꯄꯔꯣꯒ꯭ꯔꯥꯝ ꯱ Improve public understanding (PR/messaging)	ꯄꯥꯟꯗꯝ ꯱ ꯍꯧꯖꯤꯛꯀꯤ ꯄꯥꯊꯥꯞ ꯁꯤ ꯋꯥꯈꯟ ꯇꯥꯎ ꯄꯥꯟꯗꯝ ꯲ Begin messaging strategy	- Coverage audit highlighting top narratives, geographies, sentiment, and opportunities) - Top narratives identified; strategy framework developed	- Minassian support - Priorities shared by dept  leads and get buy-in - ED approval	- Be ready to build a strong messaging strategy that supports the future of the Foundation and the movement.
ꯔ + C	Program 2 Make our brand more consistent	ꯄꯥꯟꯗꯝ ꯱ ꯚꯤꯗꯤꯌꯣ ꯁꯥꯡꯗꯣꯛꯍꯟꯕ ꯄꯥꯟꯗꯝ ꯲ Brand standards	- Produce Wikimania content (1 video, 5 profiles) - Introduce Wikimedia organization brand materials on Meta wiki	- Mule Design - Wikimania experience - Wikimania shooter	- Supporting the movement with unified branded materials, and building trust.
ꯔ	Program 3 New audiences	ꯄꯥꯟꯗꯝ ꯱ Understand new readers ꯄꯥꯟꯗꯝ ꯲ Build audience development capacity	- Share new readers reports and personas (2 reports from Nigeria, India with 2+ personas) - Onboard audience manager	- Design Research team - Global Reach team - Product teams - Community groups	- Actionable understanding of new reader audiences to power informed reach efforts across movement.
ꯔ + C	Program 5 Grow audiences	ꯄꯥꯟꯗꯝ ꯱ Spread broad messaging ꯄꯥꯟꯗꯝ ꯲ Advocate movement via social media ꯄꯥꯟꯗꯝ ꯳ Cultivate new communities	- Grow collaboration with community on social content - Diverse profiles of social media (3 profiles) - Facilitate relevant real-time social media conversations (25 posts)	- Community groups - Legal review - Community Engagement review - Minassian	- Increase relevance and community connection in storytelling. - Increase awareness of movement values and importance.