Recaudación de fondos

Esta es una página de información general sobre la recaudación de fondos de Wikimedia. Si desea hacer una donación, visite https://donate.wikimedia.org

Quiénes somos

El equipo de recaudación de fondos de la Fundación Wikimedia cultiva los recursos que impulsan nuestro movimiento. Involucramos a millones de personas de países de todo el mundo para apoyar a Wikipedia y sus proyectos hermanos. La gran mayoría de los fondos de la Fundación provienen de lectores individuales de todo el mundo que dan un promedio de $11.

Las donaciones ayudan a la Fundación Wikimedia a mantener la infraestructura del servidor, mejorar el software que respalda nuestros proyectos y hacer que Wikipedia y sus proyectos hermanos sean accesibles a nivel mundial para millones de personas. Para obtener información adicional, consulte el informe de recaudación de fondos 2023–2024.

Actividades actuales de recaudación de fondos

Gestionado por la Fundación Wikimedia

Para el año financiero 24/25 Q1/2 2024/25 campaigns Tenga en cuenta que todos los ejemplos de banners ahora se pueden encontrar en las respectivas páginas de colaboración comunitaria que se encuentran a continuación.

• India (Emails 22nd of July to the 15th of August, Banners 13th of August to the 10th of September). Here is an example email: Email 1, Email 2, Email 3, Email 4
• The Netherlands (Emails 29th of July to the 17th of August, Banners 3rd of September to 1st of October). Here are some example emails: Email 1 en, Email 1 nl, Email 2 en, Email 2 nl, Email 3 en, Email 3 nl, Email 4 en, Email 4 nl
• France (Emails 9th of September to 4th of October, Banners 3rd to 31st of October). Here are some example emails: Email1 fr, Email2 fr, Email 3 fr, Email 4 fr, Email 1 en, Email 2 en, Email 3 en, Email 4 en
• English campaign in Australia, Canada, Ireland, New Zealand, the UK, and the US (Emails September - November, Banners December) - community collaboration information will be added in Q1. Here are some example emails (French Canada send): Email 1, Email 2, Email 3
• Italy (Emails 10th to the 25th of February, Banners 19th of March to the 16th of April). Here are some example emails: Email 1 en, Email 1 it, Email 2 en, Email 2 it, Email 3 en, Email 3 it, Email 4 en, Email 4 it
• Brazil (Banners 18th of March to the 8th of April, Emails 6th to the 22nd of May)
• Czech Republic (Banners 1st to 30th of April, Emails 21st to 25th of April)
• Chile, Colombia, Mexico, Peru, Uruguay (Banners 1st to 30th of April, Emails 28th of April to 2nd of May. Mexico Emails 10to to 26th of March)
• English Q4 Email campaign (7th to 28th of April)
• Belgium (Emails 10th to 14th of February, Banners 1st to 30th of May). Email in French, Dutch, and English.
• Denmark (Banners 1st to 30th of May, Emails 16th to 20th of June)
• Luxembourg (Emails 4th to 30th of March, Banners 1st to 30th of May)
• Norway (Emails 4th to 30th of March, Banners 1st to 30th of May)
• Portugal (Banners 1st to 30th of May, Emails 16th to 20th of June)
• Austria (Banners 2nd to the 30th of June, Emails 4th to 30th of March)
• Greece (Banners 2nd to the 30th of June)
• Malaysia (Banners 2nd to the 30th of June, Emails 4th to 30th of March)
• South Africa (Banners 2nd to the 30th of June, Emails 23rd to 27th of June)
• Spain (Banners 2nd to the 30th of June, Emails 13th to 29th of May)
• Sweden (Banners 2nd to the 30th of June, Emails 5th to 21st of May)
• Japan (Emails 7th of May to the 3rd of June, Banners 2nd to the 27th of June)

Páginas de colaboración comunitaria sobre las campañas de recaudación de fondos de la WMF para 2022/23
Página de participación comunitaria de la campaña de recaudación de fondos sueca Página de participación comunitaria de la campaña de recaudación de fondos checa Página de participación comunitaria de la campaña de recaudación de fondos de México Página de participación comunitaria de la campaña de recaudación de fondos de Brasil

Contáctanos

• Tenemos una sección de preguntas frecuentes para donantes y otra para miembros de la comunidad.
• Mantente en contacto con nosotros en la página de discusión de recaudación de fondos.
• Canal IRC: #wikimedia-fundraising^conectarse (acceso público)
• Para informar de errores técnicos de software en Phabricator, sigue mw:Cómo informar de un error y utiliza la etiqueta de proyecto #wikimedia-fundraising.
  • Para un desglose de cómo la tecnología de recaudación de fondos utiliza Phabricator, echa un vistazo a esta página wikitech.
• Para ver un calendario de todos los banners de notificación central, incluida la recaudación de fondos, consulta CentralNotice/Calendar.

Actualizaciones de recaudación de fondos

Ver el archivo completo

Articles, videos etc. (here you find relevant articles about Wikimedia fundraising and finance)

Building a secure financial future for Wikipedia by Lisa Seitz Gruwell

Foundation 360 Building the relationships and resources we need to thrive Interview with Megan Hernandez, Advancement Department

The finances of free knowledge Lessons in transparency and impact by Jaime Villagomez

Annual Plan Conversations - Advancement and Finance and Administration Departments watch Lisa Seitz Gruwell and Jaime Villagomez take questions around the 2021/22 annual plan.

Five reasons Wikipedia needs your support (post supporting the 2021 English banner fundraising campaign) by Pats Pena

7 reasons you should donate to Wikipedia by Lisa Seitz Gruwell

2023/2024 Fundraising Report

2024/25 Q2 Update

Q2 saw our biggest annual fundraising campaign in six English speaking countries (Australia, Canada, Ireland, New Zealand, the United Kingdom, and the US) taking place. We fundraised via several channels, from emails to previous donors to banners on Wikipedia, and also piloted new channels such as SMS and postal mail. Additionally, we introduced an annual recurring donation option, a feature often requested by donors. We launched a community collaboration page in July 2024 and have been engaging with community members there and at in person conferences. You can find a detailed round-up of the campaign on the community collaboration page.

We also ran a banner and email fundraising campaign in France, for which we created a community collaboration page and hosted a community call. We engaged with the community around a new headline and tested messaging suggested by the community.

2024/25 Q1 Update

We started off the new fiscal year with launching the community collaboration page for our English campaign. Our English campaign runs in Australia, Canada, Ireland, New Zealand, the United Kingdom, and the United States, and is our biggest fundraising campaign of the year. On the collaboration page we invite volunteers to work together on banner messaging ideas ahead of the campaign, during our pre-test phase.

This year we attended Wikimania and ran a banner fundraising messaging workshop. We had about 25 participants at the workshop and had a good conversation with them. We heard some new points from the volunteers in the room. Such as the suggestions to:

• Use more visuals in our banners, particularly photos of editors and other examples of “Wikimedians in action.”
• Highlight the work of the community in the banners
• Include a goal thermometer or other specifics on our targets for a given fundraising campaign
• Personalize banner messaging more based on article category, geographic location, etc.
• Encourage editing as a secondary call to action, which we already do on our Thank You page and can probably pull forward into the banner flow for non-donors.

In order to build a long-term sustainable revenue model, we are looking to diversify our fundraising channels. This year, in the U.S., we are launching two new ways for people to give, SMS donations and direct mail. Both channels are common and widespread fundraising methods in the U.S and help us serve different audiences. New formats –like mail– will also allow us to bring broader awareness to our nonprofit mission.

In Q1 we also ran email and banner fundraising campaigns in India and the Netherlands. For both campaigns we created collaboration pages, engaged with volunteers on- and off- wiki and worked together to ensure localized banner fundraising messages. In Q2 we will be publishing our latest fundraising report with insights from the past fiscal year.

You can find all past and current collaboration pages above.

Véase también

• Erik Moeller y Domas Mituzas sobre la recaudación de fondos desde 2010