모금 활동
우리는 누구인가?
위키미디어 재단 기금 모금 팀은 우리 운동을 추진하는 자원을 육성합니다. 우리는 전 세계 수백만 명의 사람들을 참여시켜 위키백과와 자매 프로젝트를 지원합니다. 재단 기금의 압도적인 대부분은 평균 $11를 기부하는 전 세계의 개인 독자들로부터 나옵니다.
기부는 위키미디어 재단이 서버 인프라를 유지하고, 우리 프로젝트를 지원하는 소프트웨어를 개선하며, 수백만 명의 사람들이 전 세계적으로 위키백과와 자매 프로젝트에 접근할 수 있도록 하는 데 도움이 됩니다. 자세한 내용은 2023–2024년 기금 모금 보고서를 참조하세요.
현재 모금 활동
"위키미디어 재단에서 운영"
회계연도 24/25년 2024/25년 1/2분기 캠페인 이제 모든 배너 예제는 아래의 해당 커뮤니티 협업 페이지에서 찾을 수 있습니다.
- India (Emails 22nd of July to the 15th of August, Banners 13th of August to the 10th of September). Here is an example email: Email 1, Email 2, Email 3, Email 4
- The Netherlands (Emails 29th of July to the 17th of August, Banners 3rd of September to 1st of October). Here are some example emails: Email 1 en, Email 1 nl, Email 2 en, Email 2 nl, Email 3 en, Email 3 nl, Email 4 en, Email 4 nl
- France (Emails 9th of September to 4th of October, Banners 3rd to 31st of October). Here are some example emails: Email1 fr, Email2 fr, Email 3 fr, Email 4 fr, Email 1 en, Email 2 en, Email 3 en, Email 4 en
- English campaign in Australia, Canada, Ireland, New Zealand, the UK, and the US (Emails September - November, Banners December) - community collaboration information will be added in Q1. Here are some example emails (French Canada send): Email 1, Email 2, Email 3
| 2022/23년 WMF 기금 모금 캠페인에 대한 커뮤니티 협업 페이지 |
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| Community collaboration pages around WMF's fundraising campaigns 2023/24 |
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벨기에 모금 캠페인 커뮤니티 협업 페이지 - 네덜란드어 |
| 2024/25년 WMF 모금 캠페인에 대한 커뮤니티 협력 페이지 |
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문의하기
- 기부자를 위한 FAQ와 커뮤니티 회원을 위한 FAQ가 있습니다.
- 모금 토론 페이지에서 계속 연락해 주세요.
- IRC 채널: #wikimedia-fundraising접속(공개적으로 기록됨)
- 파브리케이터에서 기술 소프트웨어 버그를 보고하려면 mw:버그 보고 방법을 따르고 #wikimedia-fundraising 프로젝트 태그를 사용하세요.
- 기금 모금 기술이 파브리케이터를 사용하는 방법에 대한 분석은 이 위키기술 페이지를 확인하세요.
- 기금 마련을 포함한 모든 중앙 통지 배너의 달력은 중앙공지/달력을 참조하세요.
모금 업데이트
전체 아카이브 보기
Articles, videos etc. (here you find relevant articles about Wikimedia fundraising and finance)
Building a secure financial future for Wikipedia by Lisa Seitz Gruwell
Foundation 360 Building the relationships and resources we need to thrive Interview with Megan Hernandez, Advancement Department
The finances of free knowledge Lessons in transparency and impact by Jaime Villagomez
Annual Plan Conversations - Advancement and Finance and Administration Departments watch Lisa Seitz Gruwell and Jaime Villagomez take questions around the 2021/22 annual plan.
Five reasons Wikipedia needs your support (post supporting the 2021 English banner fundraising campaign) by Pats Pena
7 reasons you should donate to Wikipedia by Lisa Seitz Gruwell
2024/25 Q2 Update
Q2 saw our biggest annual fundraising campaign in six English speaking countries (Australia, Canada, Ireland, New Zealand, the United Kingdom, and the US) taking place. We fundraised via several channels, from emails to previous donors to banners on Wikipedia, and also piloted new channels such as SMS and postal mail. Additionally, we introduced an annual recurring donation option, a feature often requested by donors. We launched a community collaboration page in July 2024 and have been engaging with community members there and at in person conferences. You can find a detailed round-up of the campaign on the community collaboration page.
We also ran a banner and email fundraising campaign in France, for which we created a community collaboration page and hosted a community call. We engaged with the community around a new headline and tested messaging suggested by the community.
2024/25 Q1 Update
We started off the new fiscal year with launching the community collaboration page for our English campaign. Our English campaign runs in Australia, Canada, Ireland, New Zealand, the United Kingdom, and the United States, and is our biggest fundraising campaign of the year. On the collaboration page we invite volunteers to work together on banner messaging ideas ahead of the campaign, during our pre-test phase.
This year we attended Wikimania and ran a banner fundraising messaging workshop. We had about 25 participants at the workshop and had a good conversation with them. We heard some new points from the volunteers in the room. Such as the suggestions to:
- Use more visuals in our banners, particularly photos of editors and other examples of “Wikimedians in action.”
- Highlight the work of the community in the banners
- Include a goal thermometer or other specifics on our targets for a given fundraising campaign
- Personalize banner messaging more based on article category, geographic location, etc.
- Encourage editing as a secondary call to action, which we already do on our Thank You page and can probably pull forward into the banner flow for non-donors.
In order to build a long-term sustainable revenue model, we are looking to diversify our fundraising channels. This year, in the U.S., we are launching two new ways for people to give, SMS donations and direct mail. Both channels are common and widespread fundraising methods in the U.S and help us serve different audiences. New formats –like mail– will also allow us to bring broader awareness to our nonprofit mission.
In Q1 we also ran email and banner fundraising campaigns in India and the Netherlands. For both campaigns we created collaboration pages, engaged with volunteers on- and off- wiki and worked together to ensure localized banner fundraising messages. In Q2 we will be publishing our latest fundraising report with insights from the past fiscal year.
You can find all past and current collaboration pages above.